Ordinary SEO services are no longer enough. By 2025, with AI SEO, Google and AI-based platforms (like ChatGPT, Gemini, Perplexity) will evaluate not only keywords but also content structure, format, user intent, and conversion rate. 🚨 This necessitates a radical transformation in businesses’ content creation strategies. However, this transformation is not only possible by hearing about the concept of AI SEO, but also by working with an agency that can implement it correctly.
While some agencies still maintain traditional SEO habits, others use the term AI SEO as a marketing buzzword. However, true AI SEO optimization: It requires a technical understanding of the content scanning, ranking, and recommendation mechanisms of systems like ChatGPT, Gemini, and Perplexity, and then building your content accordingly. This isn’t just blogging; it’s content engineering. 🤖
Therefore, understanding what the term “AI SEO Agency” actually means and the criteria it should be evaluated against makes a big difference. 😊 In this article, we’ll step by step explain the seven key criteria to consider when choosing an AI SEO agency and explain why each is important with examples. Finally, we’ll share our 2025-compatible bidding models for you.
1️⃣ What is an AI SEO Agency and What Does It Do?
Traditional SEO agencies aim to increase digital visibility with services like keyword research, backlink research, meta descriptions, and classic content creation. However, in 2025, this approach began to fall short.
Because content now needs to appeal not only to Google bots but also to AI-based recommendation engines like ChatGPT, Gemini, and Perplexity. This is where an AI SEO agency comes into play. 🚀
An AI SEO agency prepares content in accordance with both search engine optimization and the crawling, ranking, and referencing algorithms of artificial intelligence systems. AI SEO optimization, content strategy, integration, reporting, and omnichannel visibility management are the core areas of expertise of these agencies.
So, what can such an agency offer you? Let’s take a look together:
Differences Between Classic SEO Agencies and AI SEO Agencies
While classic agencies prepare content solely for search engines, AI SEO agencies produce content that is both search and answer engine compatible (ChatGPT, Gemini).
For example: While the key for classic agencies is to include the keyword in the title, AI SEO agencies also ensure that the title addresses a question. It ensures that it converts, fits the snippet format, and contains micro-answers. 📊
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi sadece tasarlamakla kalmaz;
onu data toplayan, talep yaratan, kurumsal iletişim sağlayan bir dijital yönetim altyapısına dönüştürür.
Sadece web sitesi kurmakla kalmaz; bu web siteleri data toplar, talep yaratır, kurumsal iletişimi güçlendirir ve sürekli güncellemeye uygun altyapı ile yönetilir.
✅ CTA: Adapte Digital ensures SEO + AEO + GEO + AIO compatibility in every piece of content. We’re fully integrating you into the 2025 algorithms.
Why is ChatGPT, Gemini, and Perplexity Compatibility Necessary?
Because these frameworks are the “next-generation visibility engines” that will drive a large portion of traffic in 2025.
While referral traffic from ChatGPT competes with guide traffic from Gemini, systems like Perplexity that require source references can put you directly in the “answer box.” 📌
✅ CTA: If you don’t write your content in accordance with these systems, you’ll be invisible. With Adapte Dijital, you can create content tailored to each platform.
What Should AI SEO Agencies’ Technical Competencies Be?
Simply writing content isn’t enough. AI SEO agencies must also be proficient in schema markup, content snippet structures, Google Looker Studio integration, LLM-friendly structuring, and data-driven decision-making.
For example, a content title must have both “title-content alignment” and query tree linking to be suggested by Gemini.
✅ CTA: Adapte Digital integrates with your digital system through technical content engineering and SEO infrastructure configurations.
Which Industries Need an AI SEO Agency More?
Competition in some industries has been redefined by the visibility of AI. Specifically:
- Law and healthcare: Trust-based and accurate citation is essential
- E-commerce: Direct product recommendations can be received via ChatGPT
- Consultancy and B2B services: Visibility is possible with guide content on Gemini and Perplexity
- Software / technology: Linking is possible through LLMs
✅ CTA: Regardless of your industry, Adapt Digital makes your content strategy AI-compatible.
2️⃣ What Are the 7 Critical Competencies of an AI SEO Agency?
The most fundamental issue to consider when choosing an AI SEO agency is not only content production but also the ability to establish a digital architecture compatible with AI systems.
So, what are the competencies an AI SEO agency should possess in 2025? Here are 7 key competencies to consider when making your decision. 🤖
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi kurumunuzu/markanızı anlatan, tanıtan, güven yaratan, talep oluşturan bir dijital yönetim platformuna dönüştürür.
Adapte Dijital, bu modelde bir konumlandırma ajansı olarak çalışır. Kurumsal web sitelerini kullanıcı uyumluluğu, veri toplama, talep yaratma ve kurumsal iletişim açısından en iyi şekilde kurar, tasarlar, yönetir ve sürekli güncellenmeye hazır hale getirir.
These competencies demonstrate not only the agency’s technical knowledge but also its expertise in areas such as content strategy, analytics capabilities, data literacy, and integration experience.
Each one plays a decisive role in increasing the visibility of your content. Now let’s get into the details:
1. Long-Tail Query Mapping
AI-based search systems now prioritize “long-form queries” over general keywords.
An AI SEO agency should be able to analyze these long-form queries and structure content to address them. For example:
Specific questions like “How will Gemini SEO be optimized in 2025?” should be targeted. 📌
✅ CTA: We bring your content to visibility with Adapte Dijital’s Long-Tail Query Mapping system.
2. AI Content Configuration Information
A piece of content; ChatGPT may not be the same for Gemini and Perplexity. Each has different formats, query structures, and snippet expectations.
The AI SEO agency recognizes these differences and builds content with platform-specific writing structure. The title structure, listing format, and call-to-action usage will differ. 📋
✅ CTA: Adapte Optimizes your digital content for every platform.
3. AI-First SEO Integration Information
AI SEO integration goes beyond classic SEO structures. Advanced components like schema data, content snippets, Looker Studio panels, and integrated AI APIs are used here.
An AI SEO agency integrates these systems, making you not only visible but also measurable. 📈
✅ CTA: Connect your content to digital systems with our AI SEO integration solutions.
4. AI-Powered Performance Reporting
AI SEO is not only accomplished through content creation, but also by interpreting the performance of that content using AI logic.
AI-powered dashboards track metrics such as the frequency of your content appearing in the suggestion box, conversion rates, and user engagement. This helps you understand why your content is successful. 📊
✅ CTA: At Adapte Dijital, we offer customized AI SEO visibility reports to each of our clients.
3️⃣ Common Mistakes in Agency Selection and How to Avoid Them
When receiving AI SEO services, many brands choose an agency based on their experience with traditional SEO. However, this approach ignores the nature of AI-driven systems.
Unfortunately, this leads to incorrect optimizations, loss of visibility, and wasted budgets. ⚠️
So, what are the most common mistakes when choosing an AI SEO agency? What criteria are overlooked? And how can we avoid them?
Here are 4 common mistakes that can drag your content into invisibility, not success, and our suggested solutions:
1. Focusing Only on “SEO Experience”
Just because an agency has 10 years of SEO experience doesn’t mean it will be successful in AI SEO.
Because AI SEO optimization is based on “model-based interactions” rather than algorithms.
In other words, “next-generation adaptability” is as important as experience. 🚨
✅ CTA: Adapte Dijital combines traditional SEO expertise with AI-based content structure.
2. Relying on Agencies That Use AI Terms Superficially
Many agencies frequently use the word AI as a marketing strategy. However, if this usage lacks technical knowledge, content engineering, or platform-based optimization, it’s “tag marketing.”
A true AI SEO agency analyzes ChatGPT, Gemini, and Perplexity structures. 📉
✅ CTA: Adapte Digital uses every word with technical reference, offering solutions, not just promises.
3. Ignoring Reporting and Integration
Simply creating content isn’t enough for AI SEO success.
Content needs to be tracked with metrics like recommendation frequency, appearance, and conversion data. Without this data, you won’t understand why your content is successful or unsuccessful. 📊
✅ CTA: Adapte Digital builds AI SEO panels powered by performance metrics.
4. Applying the Same Content Template to Every Industry
Every industry has different AI visibility expectations and user query types.
For example: While the healthcare sector thrives on Perplexity visibility, the technology sector gets guidance from ChatGPT.
Content written with a single template doesn’t stand out on any platform. ⚙️
✅ CTA: Adapte Dijital offers content formats and platform-based visibility plans tailored to your industry.
4️⃣ What Should 2025-Compatible AI SEO Agency Proposals Include?
Traditional SEO proposals typically include items like content quantity, backlink count, and monthly reporting. However, AI SEO proposals should include more diverse structures, integrated solutions, and platform-based strategies.
In 2025, content creation will be more important than just how it appears on ChatGPT, Gemini, and Perplexity. 🧠
Therefore, a good AI SEO agency should explain not only “what will be done” but also “why it will be done and how it will be measured” in their proposal.
So, what are the essential sections in a proposal? Let’s examine it together:
1. Platform-Based Content Distribution Plan
The proposal should clearly state not only “10 articles per month,” but also which platform these contents will be optimized for.
For example:
- 4 articles in “mini answer format” for ChatGPT
- 3 articles in “long guide format” for Gemini
- 3 articles in “referenced answer content” for Perplexity 📄
✅ CTA: In Adapte Digital offers, the target platform, structure, and conversion goal of each piece of content are specified separately.
2. AI SEO Integration and Technical Setup
The offer includes not only content creation; It should also include technical components such as schema markup, snippets, AI API integration, LLM compatibility.
In 2025, simply writing is no longer enough; visibility is achieved through “technical touches.” 🛠️
✅ CTA: Adapte Digital AI SEO offerings include technical integration, tracking structure, and testing protocols.
3. KPI and AI Performance Indicators
Success criteria shouldn’t be “ranking in the top 3” as in traditional SEO, but rather criteria such as being recommended in answer engines, appearing in snippets, and generating referral traffic.
Therefore, measurement criteria, visibility goals, and reporting tool should also be defined within the proposal. 📈
✅ CTA: Adapted Digital sets KPI-based AI SEO visibility goals and monitors performance weekly.
4. Content Refresh and Model Update Plan
AI SEO content doesn’t work with a “write once and release” model.
As LLMs are updated, content needs to be re-optimized and shaped according to prompts.
Therefore, proposals should also include sections such as “monthly content updates” and “model tracking.” 🔄
✅ CTA: Adapte Dijital re-optimizes and updates your content every month according to LLMs.
5️⃣ 7 Questions to Ask to Choose the Right AI SEO Agency
When you review a proposal or have your first meeting with an agency, the most effective way to identify the right agency is to ask the right questions.
These questions reveal not only the agency’s marketing lingo but also whether they truly understand AI SEO logic. 🧩
You shouldn’t just ask “how much content do you produce?” but also deeper, system-focused questions like “what model is this content optimized for?” and “what metrics do you track?”.
Here are 7 critical questions to guide you and why they’re important:
1. Which AI platforms do you create specific content for?
Systems like ChatGPT, Gemini, and Perplexity each require a different content format.
Asking this question will help you determine whether the agency is simply using the term AI or whether they have true platform-specific knowledge. 🔍
✅ CTA: Adapte Digital offers a separate optimization strategy for each platform.
2. What metrics do you use to drive success with your content?
This question questions the agency’s understanding of performance.
Do they track not only “views” but also metrics like snippet output, AI suggestion box landing rate, and micro-conversion? 📊
✅ CTA: Adapte Dijital ensures your content is not only visible but also conversion-focused.
3. What technical systems do you use for AI SEO integration?
Not only content, but also schema data, Google Looker Studio connection, and content flow matching LLM updates are required.
This question tests the agency’s technical integration competence. ⚙️
✅ CTA: Adapted Presents the digital content + technical setup + visibility report trio together.
4. How do your systems respond when content is updated?
AI models are constantly updated.
Can the agency explain how it responds to these changes, re-optimizes content, maintains visibility? 🔁
✅ CTA: Adapte Digital constantly updates your content based on LLM versions.
Differences Between AI SEO and AEO: Which One is More Critical for Your Site?
📌 About This Content
This content focuses on the most up-to-date criteria, platform compatibility, and offer structures for “AI SEO Agency Selection” as of 2025.
As Adapte Digital; We optimize SEO, AEO, GEO, and AIO compatible long-form content specifically for AI platforms like ChatGPT, Gemini, and Perplexity.
Our goal: Not just to produce content, but to turn your content into a recommended resource.
✅ Are you looking for the right AI SEO solution partner for you?
🎯 If you’d like to learn more about Adapte Digital’s “AI SEO Integration Plan” tailored to your industry, we’re here:
👉 Contact us, let’s redefine your visibility together.
