Undoubtedly, e-commerce websites and web design have become a real force in the digital space. Shopping has never been easier, with a simple click you can buy the items you want, you like, while sitting on your favorite sofa or at work. We can’t say that ecommerce businesses are easy, but one thing is for sure: fewer competitors, designing trends, creating website layouts, payment options, etc. becoming stronger.
In today’s world, to survive in the choppy sea of e-commerce, one must have a keen eye for trends. Every site hopes to offer the best online shopping experience and website owners try to keep visitors on their sites longer.
We thought it would be a great idea to summarize the most groundbreaking changes in web design and even tell you about the most memorable ecommerce web design trends of the past few years.
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Trends
While there are always big changes and tweaks, there are very few changes that remain on the scene for several years. This is because it is quite simple to work with. Simple features make it really easy and practical for the user to navigate the site.
Material Design
The use of subtle animations in web designs makes user-friendly navigation a reality. Minimal design aesthetics lead mainly to user-focused elements, allowing potential visitors to see the item in greater detail.
Material Design can be described as part of the dominant trend in the digital space, removing complexity and offering stylish, simple features.
According to professionals, users want to connect with simpler websites and have a more reliable and more consistent shopping experience. For this you need a site with a simple web design that does the job.
Don’t get us wrong when we say simple, you need to design a website that is easy to use, but still, your web design should be able to seamlessly demonstrate the strength of your brand. After all, you don’t want a site that erodes the strength of your brand for simplicity.
Our e-commerce site design example: Pratikya
Mobile Shopping – Responsiveness
As mobile internet usage outnumbered laptop and desktop searches, it caught the attention of web designers and has already started adapting their website designs for this big shift. While e-commerce sites are full of both content and items, this transition is all about the user. Better internet connectivity has made it possible to respect the user experience, and the move to mobile-friendly websites is one of the best examples of this.
Rich Animated Animated Websites
It is certain that combining website designs with animations makes web design more attractive. It’s also a great way to display their products in greater depth when it comes to e-commerce platforms. These animations make the shopping experience much richer and lead to growth in conversions.
Pop-Up Timing
Pop-ups are one of the main players when it comes to interacting with visitors on e-commerce sites. They’ve been around for a while, but they’ve gotten smarter and react based on site visitors’ actions.
It is true that in the past they were often seen as unwanted and disruptive to the user experience, but they have proven to be an effective method of attracting visitors’ attention. A pop-up that pops up at the right time, paired with a brilliant marketing technique, can help visitors stay on the website longer and even generate leads.
Templates
Some feel that using them isn’t creative enough, but templates have proven to be more useful when there isn’t enough time to create a website design from scratch.
There may be sites that share the same layout with a very similar design with a few changes, but remember that the majority of these sites appealed to users and received feedback!
Typically, templates provide you with a number of special features so you avoid having a copycat website design.
Call to Action
These buttons are essential for every e-commerce website. They are there for potential buyers to take desired actions (buy an item or read content). In order for these buttons to “stand out”, they will be different from the site’s background color. In short, it’s a great idea to add compelling text such as “Download for Free”, “Click Here”, “Add to Cart” or “Buy Now”.
Hover Effects
These effects provide instant information for visitors. By hovering the mouse over a particular image of a product, the site displays content related to it. This becomes an important feature for e-commerce sites because they give the visitor basic information without having to click anywhere. It makes it incredibly easy for users to get the information they need right away and saves them time.
As for simplicity;
Trends come and go, but one thing remains constant: Ongoing tasks to increase your website traffic and sales.
-To keep this going, it’s not good to constantly make changes to the design of your website and join in when a new trend emerges. It is important to have a more realistic approach. Your goal here is to get most of the stuff right.
-Focus on web design trends that really matter. Make sure your image layouts, color schemes, and available information are solid and connected. Give equal importance to each. Your goal is to create a website that is easy to use, engaging and attracts customers to shop.
-Focus on the trends that make the most business sense. In this respect, having a highly responsive website is essential.
-Yes, the latest web design trends are important, but they are not the only things you need to rely on to keep your business afloat. Remember, web design trends are here to serve your brand. You should focus on trends that best help tell your brand’s story and encourage visitors to stay on your site.
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