Saying that every business has the same digital needs is like applying the same treatment to every patient.
However, each sector has its own challenges, opportunities, customer types and communication language.
Technical details are important in the machinery sector.
Aesthetics and a sense of trust are at the forefront in cosmetics.
The technology sector is focused on innovation.
The defense industry, on the other hand, is managed with confidentiality, integrity and strategic reputation.
There is no “single type” digital setup for all these sectors.
A different strategy, a different structure and a different language are required for each.
The Digital Installation and Corporate Web Management Model that we developed as Adapte Dijital is a flexible and powerful system that can be applied specifically to sectors.
In this article, we will explain in detail the digital installation strategies, application examples and recommendations specific to four strategic sectors.
1. Digital Installation Strategies for the Machinery Industry
The target audience in the machinery industry is mostly B2B companies.
Decision-making processes are long, dependent on technical details and multi-stage.
The website should not only provide information in this process, but also be a platform that works like a technical consultant.
Make It Easy to Access Technical Information
- PDF of the products catalogs
- Technical data sheets
- 3D drawing and CAD file links
- Technical blog content
Each of these content items can replace a sales representative.
Create a Page Structure Specific to Your Industry
Separate content pages should be created for machines serving different sectors such as food, medicine, textile, automotive.
Each page is customized according to the needs of that sector.
Storytell the References
Instead of saying “We installed a 12-meter conveyor system in factory X”:
“Company X increased its production efficiency by 34%”, it is necessary to create case-oriented stories like this.
Make Request Forms Smart
- Product type selection
- Target industry
- Production capacity
- Expected delivery time
fields increase the quality of requests.
Digital Installation and Corporate Web Management Model: Turn Your Digital Installation into Strategy, Your Website into Profit!
2. Digital Installation Strategies for the Cosmetics Industry
The cosmetics industry can operate both B2C and B2B.
While contract manufacturing companies offer solutions to new brands, trust and aesthetics are at the forefront in communication towards the end user.
Visual and Branding Focused Design
- High-resolution product images
- Video content (production process, product introduction)
- Colors, typography and interfaces suitable for brand identity
- Packaging samples, test reports, certificates
Create Contract Manufacturing Pages
A separate page should be structured for each subcategory:
- Shampoo production
- Foam keratin production
- Serum filling service
- Support for custom formulations
- Target market
- Packaging type
- Minimum production amount
- R&D requirement
With this information, the visitor is evaluated not only as a customer but also as a potential partner. - “Foam keratin contract manufacturing”
- “Companies that manufacture cosmetics in Istanbul”
- “Those looking for a manufacturer to establish a brand”
content should be prepared in accordance with search intentions, and the blog strategy should be carried out in a planned manner. - Technical jargon simplify
- Highlight the benefits
- Give a clear answer to the question “What does it solve and how?”
- Offer mini use cases for each product/service
- “What is data security?”
- “Who needs cloud backup?”
- “How to increase cybersecurity awareness in your business?”
These titles will make you an authority in your sector. - Video demos
- Live demo applications
- Product usage scenarios
- Frequently asked questions (technical weighted)
- Manage potential customers’ interest with data
- Shape processes with data such as which product was reviewed more, which form received more demand
- A simple yet powerful design for visitor trust
- Solutions should be explained instead of products
- Information request mechanisms should be preferred instead of open data sharing
- Sector collaborations, accreditations and certifications should be highlighted
- Data collection processes should be transparent, KVKK compliant and operate with minimum information
- Security protocols, SSL, anti-spam systems should be actively used
- Every content and visual on the site should be published with the permission of the institution and with a strategic goal
- Instead of giving references, project types (for example: “electronic system solution partnership”, “logistics support technology” etc.) should be used
- Instead of a broad portfolio, areas of expertise should be discussed
- “What do we solve?” The question should be answered
- English infrastructure option must be available
- Simplified content structure should be used for international visitors
- Compliance with standards such as NATO, ISO, TSE should be emphasized
- Different content strategy
- Different page structure
- Different form design
- Different CRM flow required
- A machine manufacturer is getting data from the production line,
- A cosmetics factory is getting subcontracting requests,
- A technology company is getting demo applications for its product,
- A defense company can act with different strategies on the same system while managing its corporate reputation.
Brand Interest Should Be Captured in Request Forms
SEO and Content Strategy
3. Digital Setup Strategies for the Technology Sector
The technology sector is one of the fastest-changing, information-hungry and most competitive sectors.
In this sector, a website must not only be a sales force but also a showcase of innovation and expertise.
Product/Service Descriptions Should Be Technical But Understandable
Manage Trust and Perception with a Blog
Use Demo and Trial Content
Execute Technical Sales Processes Integrated with CRM
Digital Installation and Corporate Web Management Model: Turn Your Digital Installation into Strategy, Your Website into Profit!
4. Digital Installation Strategies for the Defense Industry
The defense sector is a special sector.
Sensitivity, confidentiality, institutionality and prestige are the cornerstones of this field.
All these sensitivities should be taken into consideration when performing digital installation, and the website should be turned into a trustworthy, simple, informative and strategic tool.
Reflect Corporate Identity in the Strongest Way
Security and KVKK Should Be Priority
Institutional Projects Should Be Told Instead of Success Stories
International Compliance and Language Support
Digital Installation and Corporate Web Management Model: Turn Your Digital Installation into Strategy, Your Website into Profit!
5. Conclusion: Industry-Based Setup is the Path to Success
Digital setup is not a “one-size-fits-all” solution.
Data stands out in the machinery industry, visuals in cosmetics, information in technology, and prestige in the defense industry.
For each of these sectors:
Adapte Dijital’s Digital Installation and Corporate Web Management Model recognizes these differences and is established accordingly.
Thanks to the flexibility of the model;
Our defense industry digital installation, website management customer: AGL Defense
CTA
Would you like to work with a digital installation model specific to your sector?
Adapte Digital plans your website;
according to the needs of your sector, We build and manage.
We build not just a website, but a digital system that generates demand, inspires trust and develops business.
Our first consultancy meeting is free.
Contact us, let’s plan a solution specific to your business together.
