In order to produce, you first need an order, and in order to receive an order, you need to collect demand. Traditional sales methods are no longer sufficient for industrial companies. Participating in fairs, sending catalogs, trusting familiar circles… these are still important, but in the digital world, it is now possible to reach your potential customers directly with an advertising campaign, collect demand, and manage it based on data. This transformation is called: collect demand with digital advertising.
Especially for factories that produce, digital advertising is not just a promotional tool; it has become a direct demand generation system. Thanks to platforms such as Google Ads, Facebook Ads, LinkedIn ads, you can show your factory’s products and services to the people who are looking for them, and collect high-quality demands by directing them to specially designed landing pages. These demands progress much faster, more measurable and more optimizeable than traditional sales processes.
The Letator model makes this process systematic. Advertising campaigns are integrated with the keyword-focused website established for your factory. Your advertising budget is used efficiently, advertising texts are written with a focus on conversion, incoming data flows into the CRM and turns into a sales opportunity. In this article, we will explain step by step how digital advertising campaigns specific to your factory should be designed, which platforms should be worked on and how to collect more demand.
If your factory is working but there is no demand, activate the market with digital advertising.
How Do Factories Collect Demand with Digital Advertising?
Digital advertising is not only brand awareness for industrial companies and factories, but also the starting point of demands that will lead to direct sales. Today, a production manager or a buyer can find the machine they need or they may start by searching for equipment on Google. When that person encounters the right keyword, your ad may appear. But that’s just the beginning. What really matters is converting that click into a request form and then into a sale. That’s why the structure of ad campaigns, text language, targeting structure and page compatibility are vital.
Digital advertising for factories does not mean trying to sell products directly, but attracting the attention of the right audience and converting them into a demand. This is where the Letator system comes into play: Ads are structured not just to get impressions, but to generate demand. Visitor behavior is analyzed throughout the campaign, pages with high conversions are highlighted, the ad budget is optimized and the collected demands are transferred to the CRM system. Thanks to this structure, advertising is not only spent, but also turned into investment.
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi sadece tasarlamakla kalmaz;
onu data toplayan, talep yaratan, kurumsal iletişim sağlayan bir dijital yönetim altyapısına dönüştürür.
Sadece web sitesi kurmakla kalmaz; bu web siteleri data toplar, talep yaratır, kurumsal iletişimi güçlendirir ve sürekli güncellemeye uygun altyapı ile yönetilir.
Capturing Search Intent with Google Ads
Google Ads is one of the most powerful advertising tools, especially in the manufacturing and B2B sectors. Because users directly express their intent on this platform. For example, a buyer who searches for “air-cooled chiller price” is in need. If your ad matches this search, you have a chance to attract attention directly. However, this match should be provided not only with the keyword; but also with the ad title, description text and the content of the directed page.
Things to consider in Google Ads strategy:
- Keywords should match your industry exactly
- Ad title should directly answer the question
- Explanations should be simple, solution-oriented and contain technical language
- Redirected page should be simple, fast and contain a form
- Trust should be increased with ad extensions (certificates, references etc.)
Letator: Lead and Demand Collection Model is a data-driven digital demand generation model developed to collect high-quality leads from target sectors, regions and audiences in the digital world. Creates direct leads through keyword websites, ad campaigns and digital data pools.
Creating Awareness with Facebook and Instagram Ads
Advertising B2B products on platforms like Facebook and Instagram may not seem like a common method at first. However, these channels are particularly effective for innovative products, visually powerful machines and solutions with technical advantages. Decision makers actively use these platforms. Especially with retargeting campaigns, you can recapture users who have previously visited your site but not filled out the form, and get a second chance to convince them.
Methods that increase conversion in Facebook ads:
- Short introductory videos + call-to-action title
- “How do you think this machine would affect your production?” attention-grabbing questions like
- Targeting: interest + job title + industry + location combination
- Images that drive form clicks in Instagram stories
- Tracking users coming to the site with Facebook Pixel and tracking ads
Reaching Decision Makers Directly with LinkedIn Ads
LinkedIn is one of the most powerful platforms, especially for reaching corporate decision makers. You can directly reach your audience here, such as manufacturing companies, engineers, purchasing directors, investment planners. In addition, it is possible to collect demand with different formats such as message ads, form ads and display campaigns on this platform. Particularly “form ads” are a powerful solution that LinkedIn offers within itself and where you directly receive the data of the person who clicks.
Strong aspects of LinkedIn ads:
- Job title + sector + company size + country-based targeting
- Special message campaigns for decision makers
- Higher conversion with automatic form ads
- Types of content that make a brand seem serious and trustworthy
- Using language and visuals that appeal to a high-level audience
Advertisement – Landing Page Harmony
The more accurate your ad is, the more strategic the page you direct should be. Because the user clicks on a promise with the ad and this promise needs to be met on the landing page. If the ad says “get a quote” and there is no price form on the page, the user will leave the page. For this reason, special pages should be prepared for each campaign and these pages should fully comply with the advertising message with their visuals, content and form structure. The Letator system plans this match from the very beginning of the campaign setup.
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi kurumunuzu/markanızı anlatan, tanıtan, güven yaratan, talep oluşturan bir dijital yönetim platformuna dönüştürür.
Adapte Dijital, bu modelde bir konumlandırma ajansı olarak çalışır. Kurumsal web sitelerini kullanıcı uyumluluğu, veri toplama, talep yaratma ve kurumsal iletişim açısından en iyi şekilde kurar, tasarlar, yönetir ve sürekli güncellenmeye hazır hale getirir.
Things to do in the application:
- A “get offer” focused page for a Google Ads campaign
- A mobile-friendly, short-content, fast form for a Facebook campaign
- Content that inspires trust in the sector for LinkedIn advertising + form
- The title, visual, content and CTA button on the landing page should be one-to-one with the ad text
- A/B tests should be used to measure which landing page provides more conversions
How Should the Advertising Budget Be Planned?
Digital advertising expenses for factories are not a “cost” but a clear “investment” when structured correctly. However, for this transformation to occur, the advertising budget should not be planned with an arbitrary or fixed amount; but with the target, sector competition and cost per demand expectation. Especially in industrial products, a single sale can cover dozens or even hundreds of demand costs. Therefore, a target-oriented and flexible budget strategy should be implemented.
In the Letator model, the advertising budget is planned by dividing it into three: awareness (view), interaction (click), conversion (form). 60 percent of the budget is allocated to conversion campaigns, 30 percent to interaction-focused campaigns, and 10 percent to remarketing and visibility-enhancing campaigns. In this way, while the majority of the budget is spent on measurable results, brand visibility is also sustainable.
Which Conversion Tools Should Be Used?
The main purpose of digital advertising campaigns is not to get clicks; it is to get conversions. Conversions often cannot be achieved without using the right tools. For factories, these tools can be a technical offer form, brochure download, e-bulletin subscription or preliminary interview request. Conversion points suitable for each campaign are determined in the Letator system and are tested and optimized. Especially CTAs like “get a quote” and “request consultancy” give the highest conversion rate.
Effective conversion tools:
- Mobile-friendly, short and clear forms
- PDF email collection areas
- Live support integration (especially during business hours)
- Direct communication with WhatsApp click button
- Quick CTAs like “Request 5-minute demo”
Letator’s Ad Optimization Approach
Starting an ad campaign is the beginning of the process; real performance is achieved through optimizations made while it is live. Letator not only launches ads, but also analyzes them daily, making instant adjustments based on conversion rates. In this system; While the cost per click is reduced, the conversion rate per form is increased. Low-performing ad texts and images are stopped, and the most effective headline and image combinations are determined with A/B tests.
Letator optimization techniques:
- Separate landing page testing for each ad group
- Hour-based ad delivery: focus on when the target audience is active
- Device-based ad settings: desktop and mobile differentiation
- Manual increase of keywords that bring the most conversions
- A/B test control of ad extensions
Advertising is No Longer for Sales, but for Demand
Digital advertising for factories should no longer be used just for promotion, but for direct demand generation. The time when sales teams lost time with crowded lists is over. The most important process before sales is now creating demand and doing it systematically in digital. Letator brings this understanding to factories: It designs campaigns focused not only on clicks, but also on high-quality forms and conversions.
Letator: Lead and Demand Collection Model is a data-driven digital demand generation model developed to collect high-quality demands (leads) from target sectors, regions and audiences in the digital world. It creates potential customers directly through keyword websites, advertising campaigns and digital data pools.
It should not be forgotten:
“Click is spending, conversion is investment. Generating demand is the first step of the factory’s growth.”
If you do digital advertising right, you will not only get sales; you will also expand your market, grow your brand and manage with data. The Letator model is a systematic, measurable and sustainable way of this transformation.
Take Action:
👉 Contact us to create the right demand for your factory with digital ads, convert your investment into sales and discover the power of Letator.
