Exporting is the strongest path to growth and profitability for many factories. However, export opportunities often depend on coincidences, fairs or intermediary companies. However, today, with the right digital strategy, it is possible to collect direct demand from anywhere in the world and start exporting. To become an exporter, it is no longer just a product, but also an active visibility in the digital world and a system to manage demands.
Every day, thousands of foreign buyers search for Turkish machines, spare parts, equipment and solutions on Google. Most of these searches are in English, some in French, some in Arabic… If your factory is not visible in these languages with the right keywords, these potential demands go to other manufacturers. This is where Letator comes into play: multilingual websites, international advertising campaigns and CRM integration configured with data security collect export demands digitally and prepare you for the market.
In this article, we will explain in detail how international customer demands can be collected through digital channels, how the Letator model manages this process and a workable roadmap for factories that want to export.
The Basic Logic of Generating Export Demand Digitally
Traditional export methods – participation in fairs, working with foreign representatives, establishing a distributor network – may still be important. However, in today’s digital world, export opportunities start when the customer finds you on Google. In other words, the first contact now takes place digitally. That’s why in order to say “I export”, you must first say “I am present on the digital platform, my target market can find me.”
Letator is based on this logic: It directly captures the demands from abroad with multilingual landing pages, searchable keywords, international Google Ads campaigns and currency-based CRM management specifically designed for your industry, products and target countries. Thus, exporting is not just an intention; It becomes a measurable, sustainable digital strategy.
Language and Keyword Structure Appropriate for Target Country
Each country has different search language, word habits and technical term usage. For example, while searching for “industrial drying system” in English, the same product can be searched for in Arabic as “نظام تجفيف صناعي”. If you are not visible with these words in the digital world, your potential customers cannot find you. Letator works with this awareness. A special keyword analysis is performed for each target country, landing pages are prepared in the language of that country, and the content directly appeals to that market.
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi sadece tasarlamakla kalmaz;
onu data toplayan, talep yaratan, kurumsal iletişim sağlayan bir dijital yönetim altyapısına dönüştürür.
Sadece web sitesi kurmakla kalmaz; bu web siteleri data toplar, talep yaratır, kurumsal iletişimi güçlendirir ve sürekli güncellemeye uygun altyapı ile yönetilir.
Steps to be applied:
- Target country(ies) are determined
- Technical terms and commercial searches for that country are analyzed
- English + local language combinations are created
- Pages are made multilingual, hreflang tags are added
- Different form fields are planned for each language (country code, currency, etc.)
International Google Ads Campaigns
To collect demand from abroad One of the most effective ways is to create Google Ads campaigns specific to target countries. However, these campaigns are not as simple as “translating a Turkish campaign into English”. Each country has different search habits, commercial terms and ad response levels. Letator’s international campaign model structures ads on a country basis. Different ad groups, different text and different targeting are done for each country.
Things to consider for a successful international campaign:
- Advertisement in local hours for target country
- Use of expressions according to local currency and measurement system
- Different title formats for English ads, different for German
- Geotargeting: only certain cities or regions
- Mobile friendly page priority in countries with high mobile usage rates
- Global SEO success: separate ranking for each language
- Address the user directly in their native language
- Up to 50% increase in conversion rate
- Increase in ad quality scores
- Ease of adding international references (example: “Used in Saudi Factories”)
- Country-based lead classification
- Foreign currency-based pricing areas
- Automatic country flag notification when demand arrives
- Assigning tasks to sales representatives by country
- Multilingual auto-response emails
- You can measure market interest before investing
- You can understand which variants of the products are in demand
- You can see real customer reactions to pricing
- You can plan your logistics according to the incoming demands
- You can avoid wasting resources by focusing only on popular markets
- Use of a custom domain or subdomain for the target country
- Content that complies with local payment, delivery, and warranty information for that country
- Location information specific to that country on Google Maps (e.g. “UK Export Office”)
- Multilingual email marketing infrastructure
- Local ranking gain with regional SEO efforts
- Conversion rates by country
- Product-based interest levels (e.g. “Product X is more popular in Arab countries”)
- Analysis of customer expectations from request texts
- Average behavior time of visitors coming from advertisement
- Content optimization opportunities according to page performance
The Importance of Multilingual Website Structure
No matter how impressive your website is, if it is not in the language of the country you are targeting, the user will exit in the first second. For this reason, the Letator model focuses on multilingual structure. Your website is published in languages appropriate for your target market, especially English. This not only improves user experience, but also contributes greatly to SEO. Google indexes separate pages for each language and each ranks with its own keyword.
Contributions of a multilingual web structure:
CRM and Sales Process for International Demand
Incoming demands from abroad require different tracking. Factors such as time difference, exchange rate, international delivery affect the sales process. Therefore, the CRM structure should be planned to be multilingual and multi-currency. With the Letator system, every incoming foreign demand is filtered according to its country, automatically assigned to the relevant sales representative, and a foreign currency-based offer process is initiated. This way, foreign demands do not accumulate and are managed systematically.
Features in Letator’s CRM module:
Letator: Lead and Demand Collection Model is a data-driven digital demand generation model developed to collect high-quality leads from target sectors, regions and audiences in the digital world. It creates potential customers directly through keyword websites, advertising campaigns and digital data pools.
Adapte Dijital’in 10 yıllık deneyimiyle geliştirilen bu model, kurumsal web sitenizi kurumunuzu/markanızı anlatan, tanıtan, güven yaratan, talep oluşturan bir dijital yönetim platformuna dönüştürür.
Adapte Dijital, bu modelde bir konumlandırma ajansı olarak çalışır. Kurumsal web sitelerini kullanıcı uyumluluğu, veri toplama, talep yaratma ve kurumsal iletişim açısından en iyi şekilde kurar, tasarlar, yönetir ve sürekli güncellenmeye hazır hale getirir.
Gathering Demand Before Starting Export
Although exporting is generally thought of as “done after finding a customer”, the Letator model reverses this process: First collect demand, then create a strategy. Because exporting involves many risks such as language, culture, delivery, logistics. However, if you collect real demands from the country you target digitally before making any investment; you can test how much interest your product will get in that market in advance.
Advantages of this approach:
Setting Up Digital Presence in Target Countries with Letator
Letator doesn’t just make websites; it creates a “presence area” specific to the target country in digital. For example, if Germany is targeted, German pages, German ads, and a German form structure are created. If England is targeted, the content is rewritten according to technical English. A separate digital setup is created for each country. This way, the user will think that you are active in that country and will not hesitate to make the first contact.
This asset setup includes:
Developing an Export Strategy with Data
Every demand you collect digitally is an important part of your export strategy becomes the most reliable basis. The data coming from Letator sheds light not only on sales but also on your strategic decisions. Which country shows more interest? Which product group stands out? Which content is clicked more? This data makes many decisions more accurate, from pricing to sales channel selection, from production planning to target country investments.
Letator’s insights:
Closing: Export Now, Via Web Starts
Exporting no longer only requires production power, but also digital communication skills. Being visible in the target market, speaking the right language, responding quickly and collecting demands digitally form the basis of export success. Letator offers a model that structures this process specifically for factories in a sustainable and professional way.
Remember:
“The door to your export office is now your website. Demand is knocking on the door, are you opening it?”
With Letator, you can set up a multilingual, demand-oriented, data-producing digital export system for your factory, and start your growth with sure steps by testing foreign markets.
Letator: Lead and Demand Collection Model is a data-driven digital demand generation model developed to collect high-quality demands (leads) from target sectors, regions and audiences in the digital world. It creates potential customers directly through keyword websites, advertising campaigns and digital data pools.
In summary:
👉 If you want to export, collect the demand first. Contact us to set up your digital export infrastructure with Letator now.
