Joint Health and Safety Unit (OSGB) are authorized organizations that provide OHS services to workplaces. OSGBs are companies that have received authorization from the Ministry of Labor and Social Security and work with OHS experts, workplace physicians and other health professionals 👩⚕️👷. These units provide a wide range of services to workplaces such as risk assessment, emergency planning, employee training, and periodic health checks.
Occupational Health and Safety (OSG) is a discipline that covers the precautions to be taken, inspections and training to be carried out in workplaces in order to protect the health and safety of employees. OHS practices not only protect the health of employees, but also increase work efficiency and prevent accidents and diseases that may occur in the workplace. In Turkey and the world, OHS practices are increasingly gaining importance in order to increase the welfare of employees and minimize occupational accidents in workplaces 🌍.
OSGBs provide services within the scope of the Occupational Health and Safety Law No. 6331 in Turkey and are obliged to provide these services according to the size and hazard class of workplaces. This law, which entered into force in Turkey in 2012, has made it mandatory for workplaces to provide OHS services, and as a result, the number of OSGBs has increased rapidly 📈. The law aims to provide professional OHS services in workplaces and to ensure that employees work in safer environments.
In the world, OHS practices vary from country to country. For example, in European Union countries, OSH practices are regulated by the Occupational Safety and Health Framework Directive, while in the United States, they are inspected by the Occupational Safety and Health Administration (OSHA). These practices ensure that workplaces comply with occupational health and safety standards and take the necessary measures to protect employees.
OHS and OSGB issues are of great importance in terms of workplaces fulfilling their legal obligations and ensuring the safety of employees. For those who want to operate in this field, it is very critical to learn both the legal requirements and to reach the masses with digital marketing strategies 🌟.
Legal Requirements and Legislation
Establishing a Joint Health and Safety Unit company in Turkey requires fulfilling certain legal requirements. While the Occupational Health and Safety Law No. 6331 determines the basic legal framework for the provision of these services, the authorization and supervision of OSGBs are provided through relevant regulations and arrangements. In order to provide OSGB services, an authorization certificate must be obtained from the Ministry of Labor and Social Security. In addition, the responsibilities determined for employers and employees are of critical importance for the effective implementation of OHS services. Understanding these legal requirements is the foundation of establishing a successful OSGB business.
Occupational Health and Safety Law No. 6331
The Occupational Health and Safety Law No. 6331, which forms the basis of occupational health and safety practices in Turkey, determines the measures to be taken to protect the health and safety of employees in workplaces. This law defines the responsibilities of employers in detail and explains the rules to be followed in the provision of occupational health and safety services. The law aims to minimize the risks that employees may encounter in the workplace and requires the measures to be taken to prevent occupational accidents. It is critical that OSGBs guide employers while providing their services within the framework of this law.
OSGB Regulation and Related Regulations
Joint Health and Safety Unit Regulation is a legislation that regulates the details regarding the establishment, fields of activity and auditing processes of OSGBs. This regulation determines the conditions under which Joint Health and Safety Units can operate, what services they can provide and how these services will be audited. In addition, the personnel structure of OSGBs, the equipment used and the quality of the services provided are also evaluated within the scope of this regulation. The relevant regulations aim to ensure that OSGBs operate in accordance with the law and to ensure the highest level of occupational health and safety in workplaces. Therefore, those who will establish an OSGB company must understand this regulation well.
Employer and Employee Responsibilities
Employers and employees have certain responsibilities for the effective implementation of OHS services. Employers are obliged to ensure the health and safety of their employees at their workplaces. In this context, taking the necessary OHS measures, conducting risk assessments and providing appropriate training to employees are among the employer’s responsibilities. Employees are obliged to comply with these measures, participate in the training provided and work safely at the workplace. OSGBs guide employers to ensure that these responsibilities are fulfilled and provide the necessary training to raise employee awareness. In this way, the development of occupational health and safety culture in workplaces is supported.
OSGB Authorization Certificate and Application Process
A company that wants to operate as an OSGB (Joint Health and Safety Unit) must obtain an authorization certificate from the Ministry of Labor and Social Security in order to provide services legally. This authorization certificate proves that the Joint Health and Safety Unit can operate in accordance with legal regulations and has met all necessary requirements. The authorization certificate process consists of various steps such as application requirements, required documents, audit process and renewal of the certificate.
As a first step, the company wishing to obtain the OSGB authorization certificate must meet certain application requirements. These conditions include the Joint Health and Safety Unit having a certain minimum staff structure, sufficient physical infrastructure and technical equipment. It is mandatory to employ a sufficient number of qualified personnel in critical positions such as an occupational physician, occupational safety specialist and other health personnel. The documents to be submitted during the application include documents such as the Trade Registry Gazette, tax plate, company signature circular, personnel information and the lease agreement of the place where the operation will be carried out.
After the application is completed, the Ministry of Labor and Social Security conducts an inspection of the place where the OSGB will operate and the services it offers. This inspection includes elements such as the physical conditions, personnel structure, technological infrastructure and compliance with legal requirements of the OSGB. When the inspection is positive, the Joint Health and Safety Unit is given an authorization certificate. However, if deficiencies are detected, a certain period of time is given for these deficiencies to be resolved and then a re-inspection is carried out.
Once the authorization certificate is obtained, it has a certain period of time and must be renewed at the end of this period. The renewal process is mandatory for the OSGB to continue its activities and includes re-applying and undergoing inspections determined by the ministry. This process is a critical step to ensure that the Joint Health and Safety Unit operates legally and provides occupational health and safety services at the highest standards.
Required Conditions and Documents for OSGB Authorization Certificate
In order to obtain an OSGB authorization certificate, it is mandatory to fulfill certain conditions and prepare various documents. These conditions include the Joint Health and Safety Unit having a certain minimum staff structure, and having sufficient physical infrastructure and technical equipment. The documents that must be submitted during the application are as follows:
- Trade Registry Gazette: Trade Registry Gazette announcement regarding the establishment of the OSGB company.
- Tax Certificate: The company’s tax office registration and tax certificate.
- Company Signature Circular: Signature circular of the persons authorized to represent the company.
- Personnel Information: Identity information, diplomas and certificates of the personnel who will provide occupational health and safety services.
- Occupational Physician and OHS Expert Contracts: Contracts made with the occupational physician and occupational safety expert.
- Place of Activity Information: Lease agreement or title deed photocopy of the place where OSGB will operate.
- Insurance Documents: Employees’ SGK entry declarations and relevant insurance documents.
- OSGB Regulation Compliance Declaration: Declaration that the company will operate in accordance with the OSGB regulation.
- Technical Equipment and Infrastructure Information: Details of the technical equipment and infrastructure that OSGB will use (e.g. computer systems, software, etc.).
- Fire and Security Reports: Reports on fire safety and other security measures of the place of activity.
- Activity Certificate: Activity certificate obtained from the Chamber of Commerce.
- Application Petition: Petition written to the Ministry of Labor and Social Security for OSGB authorization certificate application.
The complete and accurate submission of these documents is critical for the successful progress of the authorization process.
Ministry of Labor and Social Security Inspection Process
After the OSGB authorization certificate application is made, the Ministry of Labor and Social Security conducts an inspection. This inspection process includes the physical conditions, personnel structure, technological infrastructure and compliance with legal requirements of the place where the Joint Health and Safety Unit will operate. Ministry inspectors evaluate the quality and competence of the services provided by the Joint Health and Safety Unit. The following criteria are taken into consideration during the audit:
- Physical Infrastructure: The areas where OSGB will operate are sufficient and suitable.
- Personnel Structure: The presence of sufficient and competent OHS experts, workplace physicians and health personnel.
- Technical Equipment: The suitability of devices, software and other technological infrastructure to be used in the provision of OHS services.
- Legal Compliance: Whether the activities of OSGB are in compliance with the Occupational Health and Safety Law No. 6331 and OSGB regulation.
When the audit is concluded positively, OSGB is given an authorization certificate. However, if deficiencies are detected, a period of time is given for these deficiencies to be corrected and then a re-inspection is carried out.
Authorization Certificate Fee and Renewal Process
A certain fee must be paid to obtain an OSGB authorization certificate. This fee is part of the application process and is determined and updated by the Ministry of Labor and Social Security each year. The authorization certificate must be renewed before it expires. The renewal process is mandatory for the Joint Health and Safety Unit to continue its activities and includes the following steps:
- Application: An application for renewal of the authorization certificate must be made.
- Inspection: During the renewal process, inspections conducted by the Ministry must be passed.
- Fee Payment: The fee required for the renewal process must be paid.
- Legal Compliance Check: During the renewal process, OSGB is checked once again to ensure that it complies with all legal requirements.
The successful completion of the renewal process is a critical step for the Joint Health and Safety Unit to continue operating legally.
OSGB’s Legal Responsibilities and Sanctions
OSGBs must fulfill certain legal responsibilities after receiving their authorization certificate. These responsibilities include providing occupational health and safety services regularly and in accordance with the law, preparing the necessary reports on time and submitting them to the ministry. In addition, the quality and effectiveness of the services provided by OSGBs are regularly inspected by the Ministry of Labor and Social Security.
If the Joint Health and Safety Unit does not fulfill its legal responsibilities, it may face the following sanctions:
- Fine: Administrative fines may be imposed for behaviors contrary to the legislation.
- Suspension of Certificate of Authority: The activities of the OSGB are temporarily suspended. may be stopped.
- Cancellation of Authorization Certificate: In case of serious violations, OSGB’s authorization certificate may be completely canceled.
These sanctions are implemented to ensure that OSGBs provide quality services in accordance with the law.
Personnel Requirements and Certification
In order for OSGB (Joint Health and Safety Unit) services to be provided effectively and in accordance with the law, it is vital that the correct personnel structure is established and that these personnel have the necessary certifications. In order for OSGB to operate, it is mandatory to employ personnel specialized in certain positions. These critical positions include Occupational Safety Specialists, Occupational Physicians and Other Health Personnel.
Occupational Safety Specialists are responsible for analyzing risks in workplaces, taking necessary precautions and informing employees about them. These specialists must have A, B and C class certificates. While C class certificates are suitable for specialists who will work in less dangerous workplaces, A class certificates are given to experienced specialists who can work in the most dangerous workplaces. OHS specialists are required to receive these certificates by going through training programs approved by the Ministry of Labor and Social Security. In addition, these specialists are required to update themselves and renew their certificates at certain intervals.
Occupational Physicians are responsible for monitoring the health status of employees, conducting regular health checks, and determining the measures to be taken regarding health in the workplace. In order to become an occupational physician, in addition to being a medical school graduate, it is necessary to have an occupational physician certificate approved by the Ministry. Other health personnel (such as nurses) must similarly undergo certain training and have the necessary certificates.
Continuous training and development is important for OSGB personnel to maintain and develop their professional competencies. Legislation and occupational health and safety standards are constantly updated; therefore, OSGB personnel must receive training at regular intervals in order to keep up with these changes. These trainings increase the knowledge of the personnel and improve the quality of service, thus enabling OSGB to provide the most up-to-date and effective solutions to workplaces.
OHS Experts and Required Certificates
OHS experts are one of the most important personnel to work within OSGB. According to the Occupational Health and Safety Law, OHS experts who will work in Joint Health and Safety Units must undergo certain training and be certified by authorized institutions. These experts are responsible for analyzing occupational health and safety risks in workplaces, taking the necessary precautions and informing employees about this issue. OHS experts must have A, B, C class certificates. These certificates are classified according to the level of knowledge and experience of the experts. For example, the C class certificate is suitable for beginner experts, while the A class certificate is for experienced experts who can work in more dangerous workplaces. OHS experts must renew these certificates regularly and update themselves in accordance with the developing legislation. This process is of great importance for experts to maintain their competence and implement the most up-to-date safety standards in their workplaces.
Occupational Physician and Health Personnel
One of the indispensable elements of an OSGB is the occupational physician and health personnel. Workplace physicians are responsible for monitoring the health status of employees, conducting regular health checks, and determining the measures to be taken in the workplace regarding health. In order to become a workplace physician, in addition to being a medical school graduate, it is necessary to have an workplace physician certificate approved by the Ministry of Labor and Social Security. In addition, other health personnel (nurses, health officers, etc.) who will work in Joint Health and Safety Units must also undergo certain training and have the necessary certificates. The responsibilities of health personnel include first aid services, keeping health records of employees, and performing necessary interventions in the event of work-related accidents. Healthcare personnel play a key role in promoting a health and safety culture in workplaces and undertake important tasks in protecting the health of employees.
Continuous Training and Development
OHS specialists, occupational physicians and other health personnel working within OSGB must participate in continuous training and development processes in order to perform their duties in the best way possible. Legislation and occupational health and safety standards are constantly being updated and developed. Therefore, it is mandatory for Joint Health and Safety Unit personnel to receive regular training in order to keep up with these changes. These trainings organized by the Ministry of Labor and Social Security are carried out in order to increase the knowledge of the personnel and to provide new competencies. In addition, these trainings increase the quality of the services provided by Joint Health and Safety Units and contribute to the provision of a safer working environment in workplaces. Trainings are usually organized in the form of seminars, conferences, online courses and practical training. Continuous training and development supports the professional careers of Joint Health and Safety Unit personnel while ensuring that occupational health and safety services are provided at the highest standards. Therefore, OSGB managers should pay special attention to the training and development needs of their personnel.
Financial Planning and Cost Management
When establishing an OSGB (Joint Health and Safety Unit) company, financial planning and cost management are vital for successful business management. The sustainability and growth of an OSGB depends on the correct calculation of start-up costs, effective management of operational expenses and realistic income projections.
Start-up costs are the first important item to be considered in the establishment of a Joint Health and Safety Unit. These costs include office installation, technical equipment, software licenses and other infrastructure investments. In addition, the rental fee or purchase cost of the place where the business will operate plays a critical role in determining the start-up capital. Personnel costs such as staff salaries, insurance premiums and training expenses should also be taken into consideration. The correct calculation of these costs minimizes the financial risks that the business may encounter in the first stage.
Operational expenses are the costs that the OSGB will constantly face in order to continue its daily activities. These expenses include rent payments, energy costs, staff salaries, insurance premiums and office supplies. Proper management of operational expenses directly affects the profitability of the business. Therefore, the income-expense balance of the business should be followed meticulously. By making Income projections, it should be predicted how much income the Joint Health and Safety Unit can generate from which services and financial planning should be made according to these projections.
Financial risk management is also critical to the sustainability of the OSGB. Regular monitoring of cash flow helps to identify financial risks early and take necessary precautions. In addition, having a financial reserve against unexpected expenses or economic fluctuations contributes to the financial stability of the business. Investment strategies can be used to increase the growth potential of the business. Development of technological infrastructure or investment in new service areas increases the competitiveness of the Joint Health and Safety Unit and creates new sources of income.
Finally, tax planning and legal compliance are vital for the Joint Health and Safety Unit to fulfill its financial obligations. Tax planning should be done to minimize the tax burden and optimize the cash flow of the business, and full compliance with the legal regulations should be ensured. This process ensures the long-term success and sustainability of the Joint Health and Safety Unit.
Start-up Costs and Capital Needs
When establishing an OSGB company, it is very important to focus on the start-up costs and capital needs. The office setup, technical equipment, software licenses and other infrastructure costs required for a Joint Health and Safety Unit to start operating should be carefully calculated. For example, elements such as technical devices, computers, software programs required for occupational health and safety services are among the start-up costs. In addition, the rental or purchase cost of the place where OSGB will operate may also increase the need for capital. Personnel costs, namely the salaries and social benefits of OHS specialists, workplace physicians and other health personnel, are also among the expenses that need to be planned at the initial stage. Since these costs are critical to the sustainability of the business, it is of great importance to correctly determine the required capital and manage financial resources well when establishing a Joint Health and Safety Unit.
Operational Expenses and Income Projections
The operational expenses that OSGB will encounter after it starts its activities have an important place in the financial management of the business. These expenses include rent payments, staff salaries, insurance premiums, office expenses and other regular costs. In order for the Joint Health and Safety Unit to operate profitably in the long term, these expenses must be planned and controlled in detail. In addition, income projections should be made to estimate how much income the business can generate from which services. For example, separate income projections can be made for each of the services such as risk assessment, emergency planning, and employee training. The Income-expense balance should be meticulously monitored to ensure the sustainability of the Joint Health and Safety Unit and increase its growth potential. When making financial planning, it is important to have a financial reserve for unexpected expenses and possible crisis situations.
Financial Risk Management and Investment Strategies
OSGB businesses should develop financial risk management strategies to be successful in the long term. These strategies aim to minimize the potential financial risks that the business may face. Cash flow management is one of the most important components of this process. Regular monitoring of OSGB’s income and expenses helps prevent imbalances in cash flow. In addition, risk management tools such as business insurance provide financial security against unexpected situations. Investment strategies can be used to increase OSGB’s growth potential and create new sources of income. For example, developing technological infrastructure or investing in new service areas can increase the competitiveness of the business. Financial risk management and investment strategies are critical to ensuring the long-term success and sustainability of OSGB.
Tax Planning and Legal Compliance ⚖️
When establishing an OSGB company, tax planning and legal compliance issues should not be overlooked. Like every business operating in Turkey, OSGBs are also subject to certain taxes. Regular and accurate payment of taxes such as income tax, VAT, SGK premiums is important for the business to fulfill its legal responsibilities. By doing tax planning, it is possible to minimize the tax burden and optimize the cash flow of the business. In addition, in order for OSGB to fully comply with the legal legislation, accounting records must be kept in order and tax returns must be submitted on time. In case of failure to ensure legal compliance, negative consequences such as fines and legal sanctions may be encountered. For this reason, it is recommended that OSGB managers have knowledge of tax planning or work with an expert on this subject.
Digital Marketing Strategies
Today, digital marketing is an indispensable element for an OSGB (Joint Health and Safety Unit) company to grow and gain competitive advantage. Digital marketing strategies provide an effective tool to introduce OSGB’s services to a wider audience, increase customer interactions and create a strong presence in the industry. These strategies include website optimization (SEO), social media marketing, online advertising campaigns and email marketing.
Website optimization (SEO) is one of the cornerstones of digital marketing. The fact that the services offered by OSGB are ranked higher in search engines allows potential customers to reach the website more easily. SEO strategies include optimizing the content, keywords and technical infrastructure of the website. For example, keywords such as “occupational health and safety services” should be used strategically on the website to ensure that OSGB reaches its target audience. In addition, mobile compatibility, fast loading times and a user-friendly design are among the factors that increase SEO success.
Social media marketing provides a powerful platform to increase OSGB’s brand awareness and directly interact with its target audience. Regularly sharing professional content, informative posts and success stories on social media channels such as LinkedIn, Facebook and Instagram reinforces OSGB’s presence in the sector. By developing content strategies that are suitable for the dynamics of each platform, the services offered by OSGB can be delivered to a wide audience. It is important to stay in regular contact with followers and take feedback into account in order to increase interaction rates.
Online advertising campaigns are one of the fastest ways to directly introduce OSGB’s services to its target audience. Advertising campaigns conducted on platforms such as Google Ads allow OSGB to directly reach people searching for the services it offers. Keyword-based ads, retargeting campaigns and display ads are effective methods for increasing customer acquisition. The success of these campaigns can be increased with regular analysis and optimizations.
Finally, email marketing is an effective method for OSGB to maintain its relationship with its existing customers and reach potential customers. Email campaigns can include elements such as the promotion of OSGB services, current developments in the sector, and special offers. The effectiveness of email marketing can be increased by working in integration with CRM (Customer Relationship Management) systems.
Digital marketing strategies are critical to increasing OSGB’s brand awareness, expanding its customer base, and maintaining its competitive advantage in the sector. Effective implementation of these strategies ensures OSGB’s success in the digital world.
Website Optimization and SEO Strategies
One of the cornerstones of digital marketing strategies is website optimization and SEO (Search Engine Optimization). It is critical for a website where OSGB promotes its services to rank high in search engines in order to reach its target audience. For this purpose, the content, titles, meta descriptions, URL structure and images of the website should be optimized to be SEO friendly. Keyword analysis allows the most searched terms related to the services offered by OSGB to be determined and these terms to be used strategically on the website. For example, keywords such as “occupational health and safety services”, “OSGB authorization certificate”, “occupational physician services” should be used frequently in the content. In addition, having a mobile-friendly website, optimizing page loading speed and improving user experience increases SEO success. Blog posts can be supported with up-to-date information about the sector and content that reflects OSGB’s expertise, which increases organic traffic and directs potential customers to the site.
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Social Media Marketing and Content Strategy
Social media is a powerful platform for OSGB to reach its target audience and increase brand awareness. LinkedIn, professional content, industry news and success stories about OSGB services can be shared. Instagram can be used to promote employee training, work safety tips and in-office events with more visual-oriented content. In addition, advertising campaigns can be run on Facebook regularly, including informative posts and promotion of OSGB services. When creating a content strategy, focus on topics such as the services offered by OSGB, current legislative changes, and industry trends. , will attract the attention of followers and increase trust in the brand. To increase engagement rates it is important to communicate with followers regularly and take feedback into account. Social media marketing strengthens OSGB’s presence in the digital world and expands its potential customer base.
< h3 class=”wp-block-heading”>Google Ads and Online Advertising Campaigns
Google Ads and other online advertising platforms are powerful tools to promote OSGB’s services quickly and effectively. Google Ads allows the target audience to see OSGB’s ads when searching for certain keywords on the search engine. In this way, OSGB offers People in need of services are directed directly to the website. Keyword-based advertising campaigns should target terms related to the specific services OSGB offers. For example, ads can be created for services such as “hiring an occupational physician”, “OHS risk assessment”, “emergency planning”. In addition, retargeting campaigns can be created for users who have visited the OSGB website but have not yet can be used to reach potential customers who have not received the service. Display ads and social media ads are also effective methods to attract the attention of the target audience. The success of online advertising campaigns depends on regular analysis and optimization can be increased with Google Analytics and other analysis tools should be used to measure the performance of advertising campaigns and make necessary adjustments. Online advertising is an important part of OSGB’s digital marketing strategy and when used correctly, it can help expand the customer base. plays a big role.
Email Marketing and CRM Management
Email marketing is an effective method for OSGB to maintain communication with its current customers and reach potential customers. Email campaigns can include elements such as promotion of OSGB services, current legislative changes, informative content on occupational health and safety issues, and special offers. CRM (Customer Relationship Management) systems should be used to organize customer information, create targeted email campaigns, and manage customer relationships. Email marketing becomes more effective with correct targeting and personalization. For example, a customer who has used OSGB services can be offered a special offer that will ensure the continuation of the service they receive. Additionally, sending educational content and informative newsletters to potential customers demonstrates OSGB’s expertise and increases trust in the brand. Email open rates, click-through rates and conversions should be analyzed regularly and campaigns should be optimized accordingly. Email marketing is a low-cost yet highly effective method that can be used to strengthen OSGB’s customer relationships and build a loyal customer base.
Results and Recommendations
As Adapte Digital, we use the full power of digital marketing to ensure that your OSGB company has a strong presence in the digital world. With the innovative solutions we offer in social media management, SEO strategies, online advertising campaigns and website management, we introduce your OSGB services to a wide audience and expand your customer base. The strong social media presence, effective SEO studies, successful advertising campaigns and user-friendly website designs we have achieved in this process play a major role in increasing your OSGB’s brand awareness and strengthening its position in the sector. As Adapte Digital, we guarantee your OSGB company’s digital success.
Services Offered by Adapte Digital
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Contact Adapte Digital’s expert team and take your business to the next level. Adapte Digital will be your best partner on the road to success. 🌟🚀
