Summary: Quality Score is Google’s 1-10 relevance report card per keyword, built from three graded components: expected clickthrough rate (does your ad get chosen?), ad
Summary: Bidding strategy is the account’s autopilot selection: from manual CPC (full control, full labour) through enhanced and maximize-conversions modes to the target strategies —
Summary: Performance Max is Google’s all-surface automated campaign type: one campaign serving search, shopping, display, video, maps and mail surfaces, steered by conversion goals and
Summary: Conversion tracking is the account’s sensory system: every bid decision — human or algorithmic — is only as good as the conversion data feeding
Summary: Account structure is Google Ads’ load-bearing architecture: the campaign layer holds budget-geography-schedule decisions, ad groups hold theme coherence (one tight intent per group, matching
Summary: The first 90 days are advertising’s decisive season, lived in three phases: setup-and-launch (measurement, campaign architecture, first data), calibration (cleaning, tuning, costs settling) and
Summary: Competitor analysis is done to position, not to copy: which searches do rivals appear in, what do they promise, what offer do they lead
Summary: Ads and SEO are two shop models on the same street: advertising is rent — pay today, appear today; stop paying, disappear. SEO is
Summary: Ad-budget waste flows not through one big hole but seven small leaks: irrelevant searches, a weak landing page, unmeasured spend, wrong-hour and wrong-area delivery,
Summary: Seasonal strategy means letting your ad budget live by the calendar: in any demand-wave business (tourism, education, weddings, holiday retail, heating-cooling, fiscal periods) a
Summary: Negative keywords are the list that tells your ads where NOT to appear — and they are the budget’s quietest protector: job-seekers, freebie-hunters, wrong-city
Summary: Remarketing is measured reminder-advertising shown to people who visited your site but didn’t decide: visitors join lists, then meet your ads across sites, apps
İşinizi en dürüst ve uzman dijital danışmanlık ve pazarlama ajansı Adapte Dijital‘e emanet edin.