
Starting a Business in Digital: The Entrepreneurship Model of the New Era
Once upon a time, starting a business started with opening a shop or renting an office. Shelves were lined up, signs were hung, and customers

Once upon a time, starting a business started with opening a shop or renting an office. Shelves were lined up, signs were hung, and customers

In the digital world, doing something once is no longer enough. Setting up a website, opening a social media account, preparing a content calendar… These

Doing something doesn’t mean you’re doing it well. Especially in the digital world… You may be producing content, sharing it on social media, making updates

We were told that being visible in the digital world was everything. Websites were opened, social media accounts were created, content was produced. “We are

In corporate communication, content is not only a narrative; it is a stance. What you say, when you say it, how often you say it

Being seen in the digital world has become easier. Every business has a website. Every institution has social media accounts. Countless content circulates in every

Social media was once the domain of individual experiences, entertaining content, and instant sharing. However, this domain quickly transformed into a platform for the promotion

Once upon a time, having a corporate website was enough to take place in the digital world. An about us page, a services menu, a

For many years, corporate promotion has been identified with catalogs, brochures, business cards and exhibition stands. Brand promotion used to be done with visual materials,

Opening a small business is seen as an important step for many people that opens the door to freedom, self-determination, and financial independence. However, having

Digital transformation and corporate web management have long been perceived as merely a “technological innovation”. However, today the meaning of this concept is much broader:

Saying that every business has the same digital needs is like applying the same treatment to every patient.However, each sector has its own challenges, opportunities,
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