Website Guide for SMEs
QUICK MENU OF SECTIONS Why SMEs Need a Good Site 🏪 What It Should Include 📋 How to Approach It 🛠️ Making It Perform 📊
QUICK MENU OF SECTIONS Why SMEs Need a Good Site 🏪 What It Should Include 📋 How to Approach It 🛠️ Making It Perform 📊
QUICK NAVIGATION Core Concepts and Definitions 🛠️ Planning and Strategy 📊 Putting It Into Practice 🔍 Costs, Budget and Resources 🧭 Pitfalls and How to
Summary: A GEO budget is built in three tiers: Audit (a one-off baseline photograph — pre-decision), Program (a monthly rhythm: four work areas + the
QUICK MENU OF SECTIONS What to Look For 🔍 How to Evaluate Candidates ⚖️ Questions to Ask ❓ Red Flags to Avoid ⚠️ Making the
QUICK MENU OF SECTIONS What Is UX/UI Design? 🎨 Why It Matters 💡 The Design Process 🛠️ Principles of Good Design 🧩 Common Mistakes ⚠️
Summary: Corporate assistants (Copilot and in-house AI tools) produce answers in work context: the user’s documents, corporate data and web sources get blended. For the
QUICK MENU OF SECTIONS What Is a Maintenance Plan? 🔧 Why It Matters 💡 What It Includes 🧰 How to Run It 🗂️ Common Mistakes
QUICK MENU OF SECTIONS What Is Idea Validation? 🧪 Why Validation Matters 💡 How to Validate 🛠️ Methods That Work 🧩 Common Validation Mistakes ⚠️
Summary: Data narratives and case studies are GEO’s uncopyable proof layer: the data narrative is the organisation speaking through its own observations and statistics (anonymised,
QUICK MENU OF SECTIONS What Is Good Web Content? ✍️ Why Content Matters 💡 Core Principles 🧩 Writing the Content 🛠️ Common Content Mistakes ⚠️
QUICK MENU OF SECTIONS What Is a Landing Page? 🎯 Why Focus Matters 💡 Essential Elements 🧩 Designing the Page 🛠️ Common Landing Page Mistakes
Summary: GEO and PR work the same raw material — narrative — and carry it to different stages: PR to media and the public, GEO
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