TRAINING: Campaign Setup Training for Service Marketing with Google Ads

Who Should Receive This Training?

This training is ideal for company managers, marketing managers and digital marketing experts who want to effectively market their services in the digital environment. If you want to increase the visibility of your business, attract more customers and optimize your Google Ads campaigns, this training is for you.

How can education help you?

Campaign Training for Service Marketing with Google Ads teaches participants how to use the Google Ads platform effectively. Thanks to this training:

• You learn to deliver your services to the right target audience.
• You will get more conversions by optimizing your advertising budget.
• By analyzing your Google Ads campaigns, you constantly improve your performance.
• You will learn the tips you should pay attention to when creating advertising texts and images.

What Results Can They Achieve?

Once you complete the training, you will see significant improvements in your service marketing strategies. Participants:

• They achieve higher click-through rates and lower cost-per-click rates.
• They provide higher conversion rates than advertising campaigns.
• They increase ROI (return on investment) rates by managing Google Ads campaigns more effectively.
• They reduce costs by using marketing budgets more efficiently.

Training Management Program

1. Time: Introduction and Basic Information

• Introduction and Introduction (15 minutes):General information about the purpose and scope of the training.
• What is Google Ads? (20 minutes): Basic concepts of Google Ads and general introduction of the platform.
• Target Audience Determination (25 minutes):How to define and segment your target audience.

2. Time: Creating and Managing Campaigns

• Campaign Types (20 minutes): Different campaign types and which one is right for your service.
• Keyword Research (20 minutes):How to choose and use the right keywords.
• Writing Advertising Texts (20 minutes): Techniques for writing effective advertising texts.

3. Time: Optimization and Performance Analysis

• Budget and Bidding Strategies (20 minutes):How to optimize your advertising budget and bid strategies.
• Performance Analysis and Reporting (20 minutes):How to analyze and report your campaigns.
• Questions and Answers (20 minutes): Answering the questions of the participants and general evaluation.

This training program aims to enable participants to manage Google Ads campaigns more effectively and develop their service marketing strategies. By going through practical examples and real-life scenarios throughout the training, we ensure that participants can immediately apply what they have learned.