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What is market research?
Market research is the process of discovering potential customers and new market opportunities before a product or service is introduced to the market. This process

Market research is the process of discovering potential customers and new market opportunities before a product or service is introduced to the market. This process

Digital transformation has become an important part of the business world in the 21st century. Smartphones, social media and e-commerce sites are an integral part

With the innovations brought by the digital age, brands and companies need to know how to act in the digital arena. This is where digital

In a digitalized world, businesses’ online presence is no longer an option, it’s a necessity. So, how can brands survive in this digital arena, how
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