In this period we live with digitalization, the concept of “digital consultancy” comes to the fore more than ever. Many institutions, from SMEs to global companies, are trying to produce customized solutions through digital consultancy agencies. These services generally cover various fields such as digital marketing consultancy, digital transformation and digitalization, innovation management, business development.
🔹 What is Digital Consulting?
Digital consulting is a service that helps improve the digital aspects, strategies and operations of a business. This is usually done by a digital consultant or a digital consulting agency.
Digital consultants understand how to use digital technologies effectively to achieve business goals. They are often experts in digital marketing, social media management, SEO, SEM, email marketing and more.
🔸 What Does a Digital Consultancy Agency Do?
A digital consulting agency assists companies in the development and implementation of digital strategies. This process usually includes:
Digitization: Agencies play an important role in the digitization process of companies. Digitization is the process of transferring a company’s products, services and processes to digital technologies. This can help businesses become more efficient and effective.
Investment Supervision: The digital consulting agency oversees the effectiveness of digital investments and makes recommendations. This can help increase the return on investment (ROI).
Business Development and Innovation Management: Digital consulting can help businesses generate new ideas and implement them. This includes innovation management and the development of business development strategies.
🔹 Digital Marketing Consultancy
Digital marketing consulting helps a business develop its digital marketing strategies. This includes various areas such as social media strategies, content marketing, email marketing, SEO and SEM strategies.
Ultimately, a digital consulting agency ensures that you have the necessary knowledge and skills to compete in the digital world. Whether you’re an SME or a global company, digital consulting can help you digitally transform your business.
From SMEs to global companies, digital consultancy agencies can offer projects to companies of all sizes in line with their sectoral comments. These projects help companies manage their digitalization process, oversee their digital investments and create innovative business development strategies. Our article in the link can help you about what is digital consultancy.
What does a digital consulting agency do?
The dynamics of digitalization are constantly changing, and the ability of businesses to keep up with this rapid change further increases the importance of digital consultancy agencies. Digital consulting agencies provide a variety of services, enabling businesses to succeed in the digital space. These services are generally corporate web design, professional web design, digital marketing, e-commerce, digital advertising and digital media services, listing management, data analysis, big data services, mass communication and audience analysis, microtargeting, Google Ads, Facebook Ads, includes market targeting, audience targeting, and SEO and SEM services.
🔹 Web Design and E-Commerce
A digital consultancy agency starts with corporate web design for businesses and providing professional web design services. Because the first step of your online presence is to create an impressive and user-friendly website. E-commerce services are also extremely important, especially for businesses that sell online.
🔸 Digital Marketing and Advertising
A digital consulting agency, it also provides digital marketing and digital advertising services to businesses. These services are critical to increase a business’s online visibility, expand its customer base, and increase revenues. Digital marketing includes advertising platforms such as Google Ads and Facebook Ads.
🔹 Data Analysis and Big Data
Data analytics and big data is another critical service digital agency offers. These services help a business understand customer behavior, identify market trends, and make more informed business decisions.
🔸 Mass Communication and Audience Analysis
Audience communication and audience analysis help businesses better understand their customer base and communicate with them more effectively. This is often accomplished using microtargeting, market targeting, and audience targeting strategies.
As a result, digital consulting agencies provide all the necessary services for businesses to succeed in the digital world. This is critical for establishing, implementing and consulting a business’s digital strategies. Whether you are an SME or a large company, digital consulting agencies can offer the most suitable solutions for you. Our article in the link has extensive information about what digital consultancy does.
Qualifications of a digital consulting agency
In order to be sustainable and successful, digital consultancy agencies must have certain qualifications. In order to determine the most important qualities of a digital consultancy agency, we can look at some concepts that should be at the forefront due to the nature of the business: honesty, fairness, responsibility, transparency, consistency, pro-activity, reliability, fairness, mutual commitment, inspiring, positive, courageous. ambitious, resourceful, determined, successful, conscious and hardworking.
🔹 Honesty and Transparency
A digital consulting agency must first and foremost be honest and transparent. It is always important to be fair to customers, to inform them and to act according to their needs. Honesty and transparency form the basis of trust.
🔸 Responsible and Consistent
An agency’s responsibility and consistent service enables its clients to achieve success in their processes. Responsibility means understanding customer expectations and taking the necessary steps to meet them.
🔹 Pro-active and Resourceful
The digital world is constantly changing and digital consulting agencies must be able to keep up with these changes. Therefore, being pro-active and able to develop new solutions skillfully is the key to success in this field.
🔸 Reliable and Fair
The reliability and fairness of a digital consulting agency strengthens its relationship with its clients. Being fair to clients and providing solutions that add value to them increases the agency’s credibility.
🔹 Determined, Successful and Hardworking
The digital agency must be determined, successful and hardworking to achieve client goals. Agencies must be inspiring, positive, courageous and determined to succeed in the ever-changing digital world.
As a result, having these qualifications for digital consulting agencies helps their clients succeed in the digital world. These qualities increase customer satisfaction by showing the agency’s conscious work and mutual commitment. This article tells you how to do digital consulting.
What should be the experience and background of the digital consultancy agency?
Dijital danışmanlık ajansı, dijitalleşme sürecine öncülük etme ve firmalara rehberlik etme gibi hayati rolleri vardır. Bu bağlamda, bir dijital danışmanlık ajansının deneyimi ve geçmişi, onun hizmet kalitesi ve müşterilere sunduğu değer açısından belirleyici olabilir. Ajansın deneyimi ve geçmişi, genellikle pazarlama, hizmetler, eğitim, medya, dönüşüm, iletişim, kurumsal reklamcılık, tasarım, SEO ve ajans hizmetleri gibi alanlarda gösterilen başarılarla ölçülür.
🔹 Pazarlama ve Hizmetler Deneyimi
Bir dijital danışmanlık ajansının pazarlama ve hizmetler deneyimi, onun yeteneklerini ve uzmanlığını yansıtır. Özellikle dijital pazarlama ve SEO konusunda geniş bir deneyime sahip olan ajanslar, firmaların online görünürlüklerini ve müşteri erişimlerini genişletmelerine yardımcı olabilir.
🔸 Eğitim ve Medya Geçmişi
Eğitim ve medya geçmişi, bir ajansın müşteri hedeflerine ulaşmada ne kadar etkili olduğunu gösterir. Ajansın, medya planlama ve alıcı eğitimi gibi alanlarda geniş bir geçmişi olması, müşterilerine değer katabilmesi için önemlidir.
🔹 Dijital Dönüşüm ve İletişim Yetenekleri
Dijital dönüşüm, günümüz iş dünyasında kritik bir öneme sahip. Bu nedenle, bir dijital danışmanlık ajansının, dijital dönüşüm projelerinde başarılı bir geçmişi olması ve etkili iletişim yeteneklerine sahip olması gerekmektedir.
🔸 Fiyatlandırma ve Ücretlendirme Politikası
Dijital danışmanlık ajansının fiyatlandırma ve ücretlendirme politikası da, onun deneyim ve geçmişi hakkında önemli bilgiler sağlar. Adil ve şeffaf bir fiyatlandırma politikası, ajansın müşteri odaklı olduğunu ve hizmetlerini müşteri ihtiyaçlarına göre şekillendirdiğini gösterir.
🔹 Kurumsal Reklamcılık ve Tasarım Deneyimi
Bir dijital danışmanlık ajansının, kurumsal reklamcılık ve tasarım konusunda geniş bir deneyime sahip olması, onun yaratıcı çözümler üretebildiğini ve müşteri hedeflerine ulaşmada başarılı olduğunu gösterir.
Sonuç olarak, bir dijital danışmanlık ajansının deneyimi ve geçmişi, İstanbul’dan Bursa’ya kadar tüm Türkiye genelinde hizmet veren firmalar için kritik öneme sahiptir. Dijital danışmanlık sektöründe, başarı; deneyim, bilgi birikimi ve doğru hizmetlerin bir araya getirilmesiyle elde edilir.
Teknik yetenekleri ve uzmanlık alanları neler olmalıdır?
The technical capabilities and areas of expertise of digital consulting agencies are the factors that determine their service quality and value. The technical capabilities and areas of expertise of an ideal digital consulting agency include brand strategy development, web management, digital transformation, new media and social media optimization, use of artificial intelligence (AI), digital auditing, European e-export expertise, export efficiency, industry and industrial company consultancy and business development consultancy.
🔹 Brand Strategy Development and Web Management
A digital consulting agency should be able to offer its clients strategies to strengthen their brand. This includes the brand’s web management and often requires technical skills in areas such as web design, content creation and SEO.
🔸 Digital Transformation and New Media Optimization
Digital transformation is when businesses use digital technologies to improve their business processes, culture and customer experiences. Therefore, a digital consulting agency should be proficient in managing their clients’ digital transformation process. In addition, they should be familiar with new media and social media platforms and be able to apply optimization techniques on these platforms.
🔹 Use of Artificial Intelligence (AI) and Digital Control
Artificial intelligence (AI) plays an important role in digital marketing and data analytics. A digital consulting agency should be able to use AI technologies efficiently and provide digital audit services to its clients.
🔸 European E-Export Expertise and Export Efficiency
The digital consulting agency must be an expert in European e-exports and be able to guide its clients in opening up to international markets and increasing export efficiency.
🔹 Industry and Industrial Company Consultancy, Business Development Consultancy
Finally, a digital consulting agency should be able to advise industry and industrial companies and work on business development strategies.
As a result, digital consultancy agencies should have a skill set that follows technological trends, is fast to adapt, innovative and versatile. Because today, the business world is changing faster than ever, which requires companies and consultants to constantly improve themselves. These capabilities and areas of expertise enable digital consulting agencies to provide the most valuable and effective service to their clients.
What is the importance of the company’s portfolio and references?
A digital consulting agency’s portfolio and testimonials are vital documents that show potential clients the agency’s capabilities, experience, and past achievements. The agency’s portfolio and testimonials often show what types of projects the agency has worked on, what clients it has served, and what results it has achieved.
🔹 Importance of Portfolio
An agency’s portfolio often includes examples of projects the agency has accomplished. These projects demonstrate the agency’s technical abilities, creativity, and problem-solving abilities. An agency’s portfolio shows potential clients what types of projects the agency is working on, what services it offers, and what results it has achieved.
🔸 Importance of References
References are statements provided by past or current clients of an agency that evaluate the quality of the agency’s services. A good reference is a reliable indicator of the agency’s customer satisfaction and service quality.
A digital consulting agency’s testimonials show potential clients the value of the agency’s services, the agency’s work ethic and professionalism, and the agency’s quality of customer service and support.
As a result, a digital consulting agency’s portfolio and testimonials are the best ways to assess the agency’s credibility, capabilities, and quality of services. This information shows potential clients the value of investing in the agency’s services.
What is the contribution of the digital consultancy agency to SEO and digital marketing?
SEO (Search Engine Optimization) and digital marketing are two of the most important services of digital consulting agencies. These are crucial for customers to sell products, make sales and generally succeed in the digital world.
SEO and digital marketing are strategies used to increase a brand’s online visibility, drive traffic and expand its customer base. This helps the brand connect with its target audience and sell more products.
The contributions of a digital consultancy agency to SEO and digital marketing can be summarized as follows:
🔹 Increase Traffic
SEO helps your website achieve higher rankings in search engines. This drives more traffic to your site and ultimately allows you to reach more potential customers. Higher traffic usually means more sales.
🔸 Customer Finding Techniques and Ways to Find Customers
Digital marketing helps you identify your target audience and offer them tailored content. This can help you with customer acquisition techniques and ways to find customers. You can also reach people with certain demographics, interests or behaviors with digital marketing campaigns.
🔹 Brand Awareness and Reliability
A good SEO and digital marketing strategy will get your brand recognized online. This increases your brand awareness and increases customer trust and loyalty.
By providing these services, digital consulting agencies help businesses compete, sell products and grow in the online marketplace. These services provide guidance on how businesses can get started and what to do in the digital world. Digital consulting agencies provide businesses with what it takes to be successful in digital marketing and SEO, and help them find leads online.
After all, digital consulting agencies’ contributions to SEO and digital marketing are vital to businesses’ online success. Agencies help brands grow by increasing their online visibility, traffic and sales.
What is the agency’s role in digitization?
Digitization has become a necessity in the business world today. Digitalization is vital for businesses to compete, grow effectively and meet customer expectations. Digital consulting agencies play an important role in managing this process.
🔹 Digital Strategy Development
A digital agency helps businesses start the digitalization process and manage it effectively. This includes tasks such as developing and implementing digital strategies, adapting to new technologies, and following digital trends.
🔸 Technological Transformation
Agencies help businesses modernize their technological infrastructure and transition to new digital technologies. This includes areas such as cloud computing, data analytics, social media management, and SEO.
🔹 Training and Support
Digitization also affects the employees of businesses. Agencies provide training and support for employees to use new digital tools and technologies effectively.
🔸 Digital Marketing
Digitalization also changes the marketing strategies of businesses. Agencies help businesses develop their digital marketing strategies, run social media campaigns and use SEO effectively.
In conclusion, the role of digital consulting agencies in digitalization is to help businesses successfully manage the digitalization process and make the most of it.
What support and care services does the agency offer?
The support and maintenance services offered by digital consulting agencies cover a wide spectrum and are often customized to the client’s specific needs and goals. However, the following services typically fall into this support and maintenance category:
🔹 Technical Support
Agencies often offer technical support services. This includes tasks such as resolving website issues, software updates, database management, and server maintenance. The agency plays a critical role here to respond quickly and effectively to the client’s technical issues.
🔸 Digital Marketing Support
The digital consulting agency also provides digital marketing support. This includes SEO, social media management, content creation, email marketing and other digital marketing activities. Agencies ensure that these services are consistently effective and up-to-date.
🔹 Education and Consulting
Agencies provide training and consulting services to help clients acquire the skills and knowledge necessary to achieve their digital goals. This may include training on SEO and digital marketing strategies, the use of new technologies, and other digital topics.
🔸 Backup & Security
Protection of digital assets is another important service that agencies offer. This includes regular backups, security updates, virus scanning and other security measures.
🔹 Continuous Improvement and Optimization
Agencies continually evaluate and improve client’s digital assets and strategies. This includes tasks such as website optimization, conversion rate optimization, and user experience improvement.
These services offered by digital consulting agencies ensure that the client’s digital strategy is constantly up-to-date, effective and in line with its goals. With these services, agencies aim to add value to customers and help them succeed in the digital world.
What kind of contract and warranty terms does working with the company have?
When working with a digital consulting agency, a service contract is often created. This contract regulates the relationship between the parties and specifies the rights and responsibilities of both parties. Details on the services offered by the agency, how the services will be provided, payment terms, processes and other important issues are included in this contract.
🔹 Services and Coverage
The contract usually specifies what services the agency will provide to the client. This may include certain services such as SEO, digital marketing, technical support, training and consulting.
🔸 Payment and Pricing
Agencies often charge clients a predetermined fee for services. These fees may vary depending on the project, the agency’s area of expertise and the scope of services.
🔹 Warranty Conditions
Some digital consulting agencies provide guarantees for certain services. For example, an agency may guarantee reaching a certain SEO ranking within a certain period of time. However, such warranties are generally subject to certain conditions and these conditions should be clearly stated in the contract.
🔸 Privacy and Data Security
The digital agency often accesses the client’s sensitive information. Therefore, the contract should have confidentiality and data security provisions. These provisions specify how the agency will protect the client’s information and how that information will be used.
🔹 Term and Termination of the Agreement
The contract is generally valid for a certain period of time and can be terminated under certain conditions. The contract should contain provisions on when and how the contract can be terminated.
This general framework includes some key points to consider when contracting with a digital consulting agency. However, every contract is unique and should be tailored to the specific needs and goals of both parties. Clients should consider consulting with a legal counsel before contracting.
Pricing procedures of a digital consulting agency
Digital consulting agency pricing procedures often vary depending on the services the agency offers, the scope and duration of services, the agency’s level of expertise, and the client’s specific needs. However, four main pricing models are generally used:
1️⃣ Project Based Pricing
The agency sets a flat fee for a particular project. This is usually true for projects with a specific goal, such as website design, SEO optimization or a social media campaign. The price depends on the scope, duration and resources of the project.
2️⃣ Hourly Pricing
The agency sets an hourly rate for services. This is often used for consulting services or projects that require ongoing support over a period of time. The hourly rate depends on the agency’s level of expertise and the resources it requires.
3️⃣ Retainer (Monthly Fee) Model
In this model, agencies set a monthly fee for ongoing services over a specified period. This is often used for long-term projects, ongoing maintenance and support, or ongoing marketing services.
4️⃣ Performance Based Pricing
Some agencies charge fees based on the results of their services. This usually applies to achieving a specific goal (for example, achieving a certain SEO ranking or achieving a certain conversion rate). This model shows that the agency is confident in the quality of its services, but is subject to certain conditions.
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Each pricing model has its own advantages and disadvantages, and which model to use often depends on the specific needs of the agency and client. It is important that clients make sure they understand the agency’s pricing model and what it stands for before signing the service contract. You can get information about the digital consultant in our article.
Are digital consulting agency and digital marketing company the same?
The terms digital consulting agency and digital marketing company are often used interchangeably, which can lead to confusion. However, in general these two terms refer to different roles and services. Let’s take a closer look at them now:
1️⃣ Digital Consulting Agency: Digital consulting agencies often manage and drive the digital transformation of a business. This could mean helping a business improve its business processes, culture and customer experiences using certain digital technologies or strategies. It offers a wide range of services such as digital consultancy, digitization of business processes, developing strategies for investing in digital technologies and training employees to use digital tools effectively.
2️⃣ Digital Marketing Company: On the other hand, digital marketing companies often offer specific digital marketing services. These services often include SEO (search engine optimization), SEM (search engine marketing), content marketing, email marketing, social media marketing and other online marketing tactics. The goal of a digital marketing company is usually to increase a business’s online visibility, increase website traffic, raise brand awareness and ultimately increase sales and conversions.
As a result, a digital consulting agency usually offers a wider range of services, while a digital marketing company offers more specific, mostly marketing-focused services. However, these lines can sometimes be blurred because many digital consulting agencies may also offer digital marketing services, and many digital marketing companies may also offer consulting services.
That’s why it’s important for a business looking for a digital consulting agency or digital marketing company to talk one-on-one with each company or agency to understand what types of services are offered and how these services fit into the specific needs and goals of the business. In addition, it is useful to evaluate factors such as the experience, references, working style and pricing model of the consultancy agency or company to be selected. We recommend you to watch our digital consultancy video.