Should AI generate our images and video?
Should AI generate our images instead of a designer? For some work yes, for others definitely not — and the line between them is clearer than people assume. 🎨
Generation tools changed the speed, but they did not change brand consistency or the rights question. The decision is made on those two axes.
Short answer: free for internal use and drafts, careful for the brand’s face and commercial use. Real people and real products are never invented. ⚖️
Where is it used freely?
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- Internal presentations and drafts
- Concept and direction
- Backgrounds and textures
- Text and layout work
Four areas, sharing low risk. ✅
Internal presentations and drafts
A quick image to convey an idea. If nobody is publishing it, there is no problem. 🖼️
Concept and direction
Telling a designer “something like this”. It shortens the process without changing the outcome. 🧭
Backgrounds and textures
Abstract grounds, patterns, colour trials. Pieces that carry no brand identity. 🌈
Text and layout work
Headline suggestions, layout ideas, alternative crops. These barely count as image generation. ✂️
Where is care needed?
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- The brand’s face
- Product images
- Images of people
Three areas where errors leave the building. ⚠️
The brand’s face
Home page, cover, advertising visuals. Inconsistent style scatters brand perception. 🏷️
Product images
Your product should look the way it actually is. A generated product image is a misleading advertising risk. 📦
Images of people
Using a non-existent “customer” photo or testimonial face costs trust; a real person’s likeness is never generated without consent. 🧑
The video side
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- Where it works well
- Where care is needed
- The quality threshold
- Where to use it
It lowered cost, not responsibility. 🎬
Where it works well
Subtitles, short clipping, speech-to-text, simple animation. These save time. ⏱️
Where care is needed
Voice cloning and face generation. Done without consent, both are legal risks. 🎤
The quality threshold
A badly generated video is worse than no video. Do not lower the publishing threshold. 📉
Where to use it
Comfortable in internal training, product explanation and process walkthroughs; brand films and ads need professional support. 🎥
Rights and usage
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- Commercial use rights
- Someone else’s brand
- Source images
- Archiving
The most commonly skipped heading. 📜
Commercial use rights
Check whether the tool you use permits commercial use of the output. It is not the same everywhere. ✅
Someone else’s brand
Logos, characters and recognisable designs are not generated. Even a close resemblance can count as infringement. 🚫
Source images
You must hold the rights to any reference image you upload. Uploading someone else’s photo does not transfer rights. 📎
Archiving
Note which tool generated the image and when; if questions arise later, you have an answer. 🗄️
How is brand consistency protected?
BU BÖLÜMÜN ÖZETİ
- A visual identity file
- Template logic
- One approver
Not by the tool but by rules. 🎯
Related reading from the archive: speed or quality · AI disclosure in advertising.
A visual identity file
Colour, typography, style and prohibitions. The same file is used in every generation. 📄
Template logic
A generated image is not published directly; it is placed into the brand template. 🖼️
One approver
One person approves outgoing visuals. Scattered approval produces a scattered brand. 👤
What should I do today?
BU BÖLÜMÜN ÖZETİ
- Step 1: list free and careful work
- Step 2: check the rights
- Step 3: attach the identity file
- If you want help
Three steps, one day. 🪜
Step 1: list free and careful work
Which visual jobs are free, which need approval? One page is enough. 📋
Step 2: check the rights
Read the commercial use terms of the tool you use. A one-off task. 📜
Step 3: attach the identity file
Colour, style and prohibitions. This file goes with every brief. 🎨
If you want help
Let us write your image generation rules: use the consult your expert form. For your current usage see the business AI usage audit; the whole sits on the AI consultancy page. 🎯
📝 Notes From the Field
A brand generated all its product images with AI; they looked different from the actual product. Return rates rose and “not like the photo” appeared repeatedly in reviews. The images were replaced with real photography, and generation stayed only in backgrounds and promotional layout.
📖 Short Glossary
Brand face: the main visuals through which customers see the brand. Commercial use rights: permission to use output in sales and advertising. Visual identity file: the fixed document defining colour, style and prohibitions. Publishing threshold: the minimum quality required before a visual goes out.
⚡ Quick Summary
Free for internal use and drafts, careful for the brand’s face and commercial use. 🎨 Real products and real people are never invented. Video lowered cost but not responsibility. Rights are checked once; consistency comes from the identity file and a single approver, not the tool.
🎯 Next Step
Let us write your image generation rules: use the consult your expert form. The boundary side sits in the delegation limits guide; for your current usage see the usage audit.
Frequently Asked Questions
Sık Sorulan Sorular
For advertising and promotion, current disclosure obligations around AI-generated content should be followed. ⚖️
Few and consistent: a hundred images in different styles are worse than none. ⚖️
For advertising and promotional content, current disclosure obligations around AI use should be followed. For internal use and drafts no such requirement arises.
For most backgrounds and concept work yes, and the result is more distinctive. For product and premises imagery, real photography remains the only correct route.
Yes: the tools speed up production, not judgement. Which visual suits the brand, where it sits and what it communicates are still design decisions.
Source: Turkish Ministry of Trade — commercial advertising rules