New business promotion package: how Adapte sets up the first 3 months with one recipe

Where does a new business promotion package start at Adapte?

We start from where your business sits on the calendar, not from a service list. If opening is weeks away, address, domain, website and map listing come first. If the shutters are up and customers are not walking in, the need is one channel run properly for 3 months. One package cannot fit both moments, so we have two campaigns.

Three questions we ask in the first call

• Is your business open, and what is the opening date?
• Where do your customers look for you: on the street, on Google, on Instagram?
• How much gross profit does one new customer leave you on average?

Why the calendar comes first

Running ads before opening is like inviting customers to a shop with no sign over the door. They find it closed and do not come back. Groundwork first, traffic second; that is our order.

Before or after opening: which campaign fits which moment?

Before opening, Start a Business Online; after opening, Get Visible Online. The first builds the digital groundwork: a domain in your name, a website, 108 articles, social accounts and a map listing. The second gives an open business one customer channel for 3 months. Week-by-week timing: when to start promoting before opening.

In what order are the first 3 months set up?

The order is the same for every new business: needs form, recipe recommendation, payment and start of delivery, a joint review at the end of month one, and adjustments in the remaining two months. There is no “every business is done by day X”; in Start a Business Online the schedule is given in writing. General thresholds: how to promote a new small business.

1. Needs form. Your business name, address, customer type and goal.
2. Recipe recommendation. We read the form and recommend one of three recipes, with reasons.
3. Payment and delivery. Upfront payment starts the recipe setup.
4. Month-one review. We look at results together and discuss what works.
5. Adjustment. In months two and three we apply the agreed fixes within the recipe.
6. End of period. We read month three’s numbers together and discuss the next step.

Why the map listing comes first

Google Business Profile verification depends on Google. According to Google’s help page, verification reviews can take up to 5 business days, and the postcard method can take longer. Leaving verification to opening week means the first customer cannot find you on the map.

What do we look at when recommending a recipe for a new business?

For a new business we look at three signals: do you have any online trace, is your customer’s need urgent, and does your product sell by eye? No trace means the Website Recipe, urgent need means Google Ads, a visual product means Meta Ads. The system in general: how the recipe system works.

Urgent need and visual appeal

For urgently searched trades such as locksmiths, plumbers or vets, the customer is caught at the moment of searching, so Google Ads leads. For visual businesses such as patisseries, boutiques or hairdressers, image ads on Instagram and Facebook reach people who are not searching yet.

How does our own data shape the new business recipe?

We base the method on our own site’s Search Console data. On adaptedijital.com, between 14 June and 13 September 2026, 1,267 of 1,699 clicks come from mobile, about three quarters. Mobile click-through rate is 1.86%, desktop 0.57%. That is why we build a new business’s page for the phone first.

Being seen is not being clicked

In the same period the query “dijital ajans” (digital agency) gets 478 impressions and zero clicks. Impressions alone put no money in the till. That is why the month-one review looks at contacts such as calls, messages and directions, not impressions.

Long question queries rise fast

For “diş deposu nasıl açılır” (how to open a dental supply store) we sit at an average position of 2.5 with 219 impressions and 11 clicks. Long, intent-rich question queries climb faster than short keywords. So on a new business’s site we lean on question-and-answer pages.

What do we promise, and what do we not?

We promise a fixed price, a clear delivery list for the recipe and a joint review at the end of month one. We do not promise rankings, a set number of customers or being recommended by AI. None of these are fully in any agency’s control.

What we promise

• TRY 36,000 + VAT fixed price, no invoice surprises mid-month.
• A clear list of what the chosen recipe delivers.
• A meeting at the end of month one to look at the numbers together.

What we do not promise

• First place, or any set position, on Google.
• A set number of customers or turnover.
• Business Profile verification on a given day; that depends on Google.

How do you get the package, and how does payment work?

Payment is upfront and fixed: TRY 36,000 + VAT, TRY 43,200 at 20% VAT; check the current rate on your invoice. If you have a coupon code, just mention it in your application or call. Overview: the new business promotion guide; company founders: how to promote a new company.

If you are open

If the shutters are up, fill in the needs form and we will recommend a recipe with reasons. Apply on the Get Visible Online campaign page.

If you have not opened yet

If opening is weeks away, look at the Start a Business Online campaign. There are 12 places, and applications close on 1 November 2026.

Quick Summary

• The package is chosen by where the business sits on the calendar.
• Before opening: Start a Business Online; after opening: Get Visible Online.
• Both cost TRY 36,000 + VAT, fixed and upfront; TRY 43,200 with VAT.
• The first 3 months run on one recipe, reviewed together after month one.
• In our data three quarters of clicks are mobile, so pages are built phone-first.
• No promises on rankings, customer numbers or verification dates.

Short Glossary

Recipe: A recipe is the name Adapte uses for the single-channel 3-month plan recommended from three options to fit a business’s needs.

Needs form: A needs form is the application form used to collect a business’s name, customer type and goal as the basis for a recipe recommendation.

Click-through rate: Click-through rate is the ratio used to measure how often a page shown in search results gets clicked per impression.

Next Step

If your business is open, let us set up the first 3 months on one recipe. Apply to the Get Visible Online campaign and get a recipe recommendation based on your needs form.

Frequently Asked Questions

Source: Google Business Profile Help — Verify your business on Google