When the consulting ends, what will be left in my company?
When the consulting ends, what will be left in my company? Asking that at the start is far cheaper than asking it at the end. 🏛️ Some engagements leave behind an archive,…
Yazının devamı →Digital Consulting
Guides on ownership cost, collection, leverage and measurement rhythm.
The ad account, analytics, the domain — whose name should they be in?
The ad account, the analytics, the domain — whose name should they be in? Nobody asks while things are going well; everybody asks on the day you part ways. 🔐 Ownership is…
Yazının devamı →How do I set next year’s digital budget?
How do I set next year's digital budget? In most companies the answer is identical: whatever we spent last year, plus a bit. 📉 That method tracks inflation, not the business. A…
Yazının devamı →How mature is my company digitally, and where should I start?
How mature is my company digitally, and how do I know where to start? Everyone stands in a different place, yet everyone is sold the same prescription. 📐 One company has not…
Yazının devamı →Nobody in our company knows digital; can consulting work here?
Nobody in our company knows digital; can consulting even work here? It is the objection we hear most, and the answer is more optimistic than people assume. 🧭 In a company without…
Yazının devamı →I already have a marketing manager; won’t a consultant create friction?
I already have a marketing manager; won't a consultant create friction? The worry is legitimate, and it usually surfaces in the first month. 🤝 Both people look at the same territory: content,…
Yazının devamı →As the owner, what should I expect from a digital consultant?
As the owner, what should I expect from a digital consultant — and what should I not? A wrong expectation exhausts both sides, and usually nobody says so out loud. 👔 An…
Yazının devamı →We are a family business; how does digital consulting work here?
We are a family business, and even deciding who runs digital is an argument. How does consulting work here? What looks like a technical problem is usually a question of authority. 👨👩👦…
Yazının devamı →We sell B2B; what use is digital in a long sales cycle?
We sell B2B; what use is digital in a long sales cycle? In a deal that takes six months and involves five decision makers, click counts explain nothing. 🏢 In B2B, digital…
Yazının devamı →We sell a service; how does digital consulting work for clinics and offices?
We sell a service — a clinic, an office, a studio. How does digital consulting work here? Nothing sits on a shelf and there is no stock; what you sell is trust.…
Yazının devamı →We have physical stores; what does digital consulting do for retail?
We have physical stores; what does digital consulting do for retail? When most of the revenue passes through a till, digital looks like an expensive shop window. 🏬 But the customer checks…
Yazının devamı →We export; how do we reach foreign buyers through digital?
We export; how do we reach foreign buyers through digital? Trade-fair budgets run into the hundreds of thousands while the digital side often has no owner at all — the most common…
Yazının devamı →