E-Commerce Consultancy for the Turkish Market
Selling into Turkey means understanding a marketplace-dominated market with its own rules on logistics, payment and consumer expectation. We set that up and run it.
How Turkish E-Commerce Actually Works
Foreign brands often arrive with a Western playbook: build the store, drive traffic, optimise conversion. In Turkey that sequence works, but it skips where most demand actually sits.
Marketplaces carry the demand
A large share of online purchasing starts inside marketplace apps rather than a search engine. A brand absent from them is invisible to buyers who never leave those platforms.
Your own store carries the margin
Marketplaces bring volume but take commission and own the customer relationship. Building a direct channel is what turns volume into a business.
Most brands need both
The realistic answer is rarely one or the other. Marketplaces for reach, your own store for margin and brand — run as one operation, not two disconnected ones.
What We Handle
Every package includes access to all services. What differs is depth — how much setup, content and ongoing management your operation requires.
Marketplace setup and management
Seller account structure, category placement, product content, pricing logic and campaign calendars for Turkish marketplaces.
Your own store
Store build on WooCommerce or local platforms, payment and shipping integration, and the technical foundation that keeps it fast.
Integration and operations
Stock synchronisation, order flow and accounting integration, so marketplace and direct sales run from one inventory rather than two.
Product content in Turkish
Not translated listings. Product pages written the way Turkish buyers search and read — the single most common gap in foreign-owned stores here.
Visibility and advertising
Search visibility for your store, marketplace ad management and paid campaigns, measured against actual orders rather than clicks.
Measurement and compliance
Analytics, conversion tracking and consent implementation configured correctly, so the numbers you decide on are the real ones.
Selling on Turkish Marketplaces
Marketplace selling looks simple from outside — open an account, list products, wait for orders. In practice four things decide whether it works, and none of them are the listing itself.
Category and pricing position
Where your product sits and how it prices against the visible competition determines whether it ever gets seen. This is decided before the first listing goes live.
Product content quality
Titles, attributes and descriptions written for how Turkish buyers actually search. Translated listings rank poorly and convert worse.
Operational discipline
Dispatch times, stock accuracy and return handling directly affect visibility on the platform. Operations are a ranking factor, not just logistics.
A foreign brand can sell on Turkish marketplaces, but the seller structure, tax registration and logistics model need to be settled before the account opens — changing them afterwards is considerably harder.
Working Together
All three packages cover every service. We recommend depth after discovery, based on catalogue size, channel count and competitive intensity.
Standard depth. Single channel, focused catalogue, clear positioning.
Start with discoveryDeeper work. Marketplace and own store running together, with integration.
Start with discoveryDeepest work. Multi-channel operations, large catalogues, priority access.
Start with discoveryVERNİS is our unit of work: a productive net working hour stripped of preparation, meetings and internal coordination. At this intensity, 1 VERNİS is equivalent to roughly six hours of a senior employee's working day. The rate is 4,000 TL in all three packages.
The VERNİS rate never drops — benefits are added instead
All three packages carry the same VERNİS rate: 4,000 TL. What increases at higher tiers is the number of VERNİS and the benefits included. Each item below carries a separate cost when bought individually; inside the package it is included at no extra charge.
Prices are fixed for six months. The monthly fee does not change for six months from the contract date; any revision is communicated at least one month in advance.
Who We Work With
Foreign brands entering Turkey
Setting up marketplace presence, a local store and the operational structure behind them — with the sequencing decided before spend starts.
Marketplace sellers building a direct channel
Volume exists but margin is thin and the customer belongs to the platform. Building your own store shifts both — gradually, without losing marketplace performance.
Manufacturers moving to direct sales
Producing is one business, selling is another. We build the sales side so production capacity meets actual demand rather than guesswork.
Stores with traffic but no orders
When visits don't convert, the cause is usually product content, trust signals or a broken checkout path — diagnosed before anything is rebuilt.
Turkish brands selling abroad
Cross-border selling through international marketplaces and your own multilingual store, built on the same operational foundation.
When it's too early
If the product, margin or supply chain isn't settled, e-commerce amplifies the problem rather than solving it. We'll say so before taking the work.
Frequently Asked Questions
Can a foreign company sell on Turkish marketplaces?
Yes, though the seller structure, tax registration and logistics model need to be settled before opening an account. Changing these afterwards is considerably harder than setting them up correctly at the start.
Should we sell on marketplaces or build our own store?
Most brands need both. Marketplaces provide reach and volume; your own store protects margin and the customer relationship. The sequencing depends on your product, margin structure and how quickly you need revenue.
How do commissions and costs work?
Marketplace commission varies by category, and shipping thresholds, return rates and campaign participation all affect real margin. We model these before listing, because a product profitable on paper can lose money in practice.
Why do translated product listings perform poorly?
Because Turkish buyers search using phrasing that direct translation misses. Listings read correctly but carry no coverage in the queries that generate demand — the most common gap we find in foreign-owned catalogues.
Which e-commerce platform should we use?
It depends on catalogue size, integration needs and who will maintain it. We work with WooCommerce and local platforms, and recommend based on your operation rather than a fixed preference.
How does stock synchronisation work across channels?
Through integration between your store, marketplace accounts and accounting system, so one inventory serves all channels. Without it, overselling and manual reconciliation consume more time than the sales justify.
Do we own the accounts and the store?
Yes. Domain, hosting, marketplace seller accounts and analytics are registered in your name, and access stays with you throughout. Nothing is withheld if the engagement ends.
How long does setup take?
It depends on catalogue size and how many channels launch together. The timeline is confirmed in writing after discovery; product content preparation is usually the longest single stage.
We have traffic but few orders — what's wrong?
Usually product content, trust signals or the checkout path rather than traffic quality. This is diagnosed before anything is rebuilt, because rebuilding the wrong element is expensive and changes nothing.
Can you manage marketplace advertising too?
Yes, alongside search and paid campaigns for your own store. All of it is measured against actual orders rather than clicks, which is the only figure that matters to the business.
Do you help Turkish brands sell abroad?
Yes. Cross-border selling through international marketplaces and multilingual stores runs on the same operational foundation, with content adapted for each target market rather than translated.
What happens in the discovery call?
We review your product, margin structure, current channels and the competitive picture in Turkey, then tell you what we would do and in what order — whether or not you continue with us.
Tell Us About Your Products, We'll Map the Route
No sales pressure. We look at your category, margin and channel options in the Turkish market and tell you what we see.