Not making a logo; choosing which sentence you’re remembered by and getting it repeated at every contact point. Straight answers to 18 real questions.
Brand voice and messaging usually gets described with adjectives: "friendly but professional", "dynamic", "trustworthy". Those aren't a voice, they're a wish. None of them can be used while writing an actual text.…
Yazının devamı →Talking about rebrand mistakes is more useful than success stories. Because in this field the loss never arrives as an invoice: money is paid, a document is delivered, no number moves, and…
Yazının devamı →"Logo redesign didn't work" is a sentence we hear often. The design is good, the team is pleased, an announcement went out on social media — but sales are the same, price…
Yazının devamı →Choosing a brand consultant is hard because everyone uses the same word: "branding". Some mean a logo, some advertising, some social media. One word, three different jobs. 🔎 Short answer: first someone…
Yazının devamı →Comparing a brand quote is hard because quotes usually present an output list: logo, business card, social media template, presentation template. The longer the list, the more valuable it looks — yet…
Yazının devamı →The most common answer to how to start brand work is wrong: "by briefing a designer". The right answer is dull but saving — by listening to five customers. 🎤 Short answer:…
Yazının devamı →When to do brand work usually gets answered at two extremes: "once things settle" and "from day one". Neither is right on its own. ⏰ Short answer: before the ad budget grows.…
Yazının devamı →When the difference between visual identity versus brand isn't understood, the budget always goes to the same place: a new logo, new colours, new cards. Six months later comes the sentence "nothing…
Yazının devamı →"Customers only ask about price" is the complaint we hear most in the field. It usually gets blamed on the market: "people only want cheap". Yet the cause is often not on…
Yazının devamı →Asked about brand consulting cost, most people picture one figure: the price of a logo package. Yet design is the most visible line of the total, not the only one. 💰 Short…
Yazının devamı →Brand consulting isn't making a logo; it's choosing which sentence you're remembered by in the customer's mind, and getting that sentence repeated at every point of contact. Design is the result of…
Yazının devamı →Do I have a brand usually gets answered by looking at the logo: "of course, we've even printed business cards". But the proof of a brand isn't with you — it sits…
Yazının devamı →Deneyiminizi iyileştirmek için çerezler kullanıyoruz. Analitik ve pazarlama çerezleri yalnızca onayınızla çalışır. Çerez politikası