Measuring One Engine Misses 89%
An analysis of 680 million AI citations found only 11 per cent of domains cited by both ChatGPT and Perplexity. An independent study of 118,000 responses produced the same figure; a third…
Yazının devamı →Business Agenda
Economic and business developments read for their effect on cost, cash and pricing decisions.
Your Page Is Visible But Not Readable
Google's AI search guide, published in May, describes how browser agents reach websites: by analysing screenshots, inspecting page structure and interpreting the accessibility tree. Your page is now read not only by…
Yazının devamı →The Indicator No Longer Shows the Outcome: A 2026 Guide
Your revenue may be up a quarter and your business smaller than last year. Unemployment can fall in a month when more people gave up looking. Your ranking can sit untouched while…
Yazının devamı →Revenue Rose 26%, Inflation Rose 32%
Turkish statistical office data show combined turnover across industry, construction, trade and services rose 25.8 per cent year on year in June. Coverage read it as growth; some outlets ran with "turnover…
Yazının devamı →Unemployment Fell, So Did Participation
Turkish second-quarter labour data show the seasonally adjusted unemployment rate falling 0.3 points to 7.9 per cent, with the number of unemployed down by 84,000. Headlines led with those two figures. A…
Yazının devamı →Sponsored Clicks Unchanged, Organic Fell
A randomized field experiment by Saharsh Agarwal of the Indian School of Business and Ananya Sen of Carnegie Mellon found that outbound organic clicks fall roughly 38 per cent on queries where…
Yazının devamı →Your Ranking Held, Your Citations Changed
Google made Gemini 3 the default model behind AI summaries on 27 January 2026, and announced it. What went unannounced was the consequence: according to a 100,000-keyword study by SE Ranking, roughly…
Yazının devamı →Every Input Has Its Own Supply Story
Last week wheat rose 7.7 per cent, Brent crude 7 and corn 4.7, while cocoa fell 1.9, rice 1.7, aluminium 1.3 and coffee 1.2. The headline said commodities rose 7.7 per cent.…
Yazının devamı →The Invisible Line Item Decides: A 2026 Guide
Two apartments sit on the same street with the same floor area and millions of lira between them. A company's revenue falls by a tenth and three quarters of its profit disappears.…
Yazının devamı →Narrow Focus Grew It; the Same Narrowness Is the Risk
Turkey's Aegean Fisheries and Animal Products Exporters' Association raised exports 13.5 per cent over the past year to 2.001 billion dollars; against the 50 million dollars recorded in 2001, that is roughly…
Yazının devamı →Reminders Raise On-Time Payment by 26%
Turkey's Revenue Administration sent reminder messages to 10.36 million taxpayers who had not paid the second instalment of vehicle tax, and the result reduces to one line: those who received a reminder…
Yazının devamı →Revenue Fell 10%, Profit Fell 73%
Jaguar Land Rover's revenue fell 9.6 per cent in the quarter ending 30 June; its after-tax profit dropped from 248 million pounds to 66 million. Headlines led with weakening demand in China.…
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