What Happens to Data in the Age of AI?
The AI and business data debate runs at two extremes: "the tool will analyse everything, measurement won't be needed" and "nothing will change". Both are incomplete — what changes is the cost…
Yazının devamı →Data and Measurement Consulting
Not building dashboards; deciding which three numbers the business watches and making sure they flow reliably. Straight answers to 18 real questions.
Who Should I Hire for Measurement — An Analyst, an Agency, or Software?
Who to hire for measurement has three candidates and all three promise "data-driven decisions". Same promise; which part of the work they do is completely different. 🔎 Short answer: first someone to…
Yazının devamı →What Should I Watch For in a Measurement Quote?
Comparing a measurement quote is hard because quotes usually present a tool list: analytics setup, tag management, dashboard, monthly report. The list grows but never says which decision it supports. 📋 Short…
Yazının devamı →Reports Arrive, Why Does Nobody Read Them?
"Nobody reads the reports" is a complaint from both the owner and the agency: one says "we send them, no response", the other "I open it, I close it". The problem isn't…
Yazının devamı →How Do We Start Measuring, What’s the First Step?
The most common answer to how to start measuring is wrong: "by installing the analytics tool". The right answer is dull but saving — by drawing up a decision inventory: which decision…
Yazının devamı →How Is a Dashboard Built — Simple or Comprehensive?
How to build a business dashboard has two extremes: "show everything" and "no need at all". Both are wrong — a dashboard is necessary, but it must be small enough to be…
Yazının devamı →With All This Data, Why Can’t I Decide?
"I have data but I can't decide" comes from the businesses that have set up their digital tools best. Panels full, reports regular, charts colourful — and the meeting still ends with…
Yazının devamı →Where Does My Data Live?
Asked where business data lives, most owners answer "everywhere" — and they're right. The ad panel, analytics, search console, accounting, the salesperson's notebook. Each is correct; none knows the others. 🗂️ Short…
Yazının devamı →How Do I Measure the Return on Measurement Consulting?
The return on measurement investment is the field's most ironic question: how do we measure measurement? The doubt is fair — because measurement doesn't earn money directly; it changes the decision, and…
Yazının devamı →What Did Those Who Gave Up on Measurement Halfway Do?
Talking about measurement mistakes is more useful than success stories. Because in this field loss is silent: a dashboard gets built, three months later nobody opens it, decisions go back to being…
Yazının devamı →What Does Data and Measurement Consulting Mean — Preparing Reports?
What is measurement consulting usually gets answered with tool names: "analytics setup, dashboard, report". Those are the outputs of the work; not the work itself. 📊 Short answer: no, it isn't preparing…
Yazının devamı →What Changed for Businesses That Built Measurement?
When measurement case studies get told, they're usually big-data projects. The reality of small and mid-sized businesses is plainer: what changed in the meeting. 📖 Short answer: change came in three steps…
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