How to Pair an Indicator
An indicator read on its own can be perfectly accurate and still lead you somewhere wrong. Revenue rose but unit sales fell. Unemployment dropped but so did participation. Impressions grew while clicks…
Yazının devamı →Digital Consulting
Guides on ownership cost, collection, leverage and measurement rhythm.
Why Indicators Started Misleading
You have watched the same numbers for years, the numbers are still accurate, and yet your decisions are landing less well than they used to. The cause is not that the indicators…
Yazının devamı →Where Search Visibility Is Heading
Three things are happening on the search side simultaneously: summaries are reducing clicks, model changes are rebuilding citation lists, and the engines are diverging from one another. Nobody knows where this lands,…
Yazının devamı →When an Indicator Stops Being Trustworthy
Treating every indicator with suspicion produces the same result as reading none of them. The skill lies in telling when a figure can be trusted and when it needs a second source…
Yazının devamı →Nominal Versus Real: What Is the Difference?
A nominal figure is the amount measured in the money of the day. A real figure is that amount stripped of price change. Where inflation runs at a few per cent the…
Yazının devamı →How to Build a Collection Routine
Two businesses can sell to the same customer on the same terms and wait very different lengths of time for the money. The variable is rarely the customer. A national-scale programme in…
Yazının devamı →What Is Total Cost of Ownership?
Total cost of ownership measures an asset not by what you pay to acquire it but by everything you pay while you hold it. The purchase price is often a small part…
Yazının devamı →Where Input Prices Are Heading
Input prices in this period are being set by supply rather than demand: a port attack, tension in a strait, weather in one country. Predicting what comes next is not possible. Three…
Yazının devamı →Which Item Gets Measured When?
The items a business needs to measure do not all move at the same pace; some shift weekly, others change once a year. The wrong rhythm damages in both directions: a slow…
Yazının devamı →Why Fixed Costs Magnify Risk
Put two companies side by side in the same sector, with matching revenue and matching margins, and a 10 per cent drop in sales can leave one barely bruised while the other's…
Yazının devamı →What Is a Leading Indicator?
A leading indicator is a measure that moves before the outcome does. Revenue is a lagging indicator; it reports once the event is over. Transaction count leads; it explains why revenue is…
Yazının devamı →How to Build an Authority Matrix
A business becomes transferable, saleable and capable of growth on one condition: it must be written down who may decide what. Unwritten, every decision travels to one person and the company stops…
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