Google Ads consulting, management, budget and agency selection guides.
The report arrives: clicks up, impressions soaring, click-through rate climbing. The charts are green. But the phone rings just as often as before. The report is accurate — it's just measuring the…
Yazının devamı →Today people search, click and fill forms. Tomorrow an assistant will research, compare and even make contact on their behalf. Advertising is meeting a non-human audience. 🤖 Google Ads toward 2027 will…
Yazının devamı →The agreement is signed and access granted. So what happens in week one, and what will you see in month three? Companies that don't know this calendar panic in month two —…
Yazının devamı →Three quotes for the same work: the agency says 30,000, the freelancer 12,000, and training someone internally looks "free." The numbers differ and so do the risks — the cheapest option isn't…
Yazının devamı →The budget was set at month start and gone by the 20th; the enquiry count is a disappointment. Where did the money go? The answer sits in the panel — nobody just…
Yazının devamı →"How much should we put in?" usually gets answered with "let's try 5,000 and see." That's not a budget; it's a bet. The number needs a rationale — and the rationale is…
Yazının devamı →Launching a campaign takes half an hour; anyone can do it. The hard part is what comes after — pointing the money at the right place. That's exactly where the consultant's job…
Yazının devamı →Everyone understands the same service differently: one expects SEO, another social media, a third expects "sales will explode once we advertise." Wrong expectations make good service look like failure. 🎭 Asking what…
Yazının devamı →One agency says "15% of budget," another quotes a flat 18,000 TRY, a third says "performance-based." Three pricing logics for the same work. Which is cheap for you, and which isn't? 💸…
Yazının devamı →You opened the account, launched a campaign, ads are live. Three months later: 40 campaigns, tangled ad groups and a table nobody understands. The problem isn't the budget; it's the architecture. 🏗️…
Yazının devamı →Five years ago Google Ads expertise meant adjusting bids. Today machines set bids, campaign types automate themselves and systems generate copy. So what's left? 🤖 The Google Ads automation wave didn't end…
Yazının devamı →Most visitors don't buy on the first visit. They look, see the price, think "I'll come back" — and forget. Remarketing is the cheapest way to call that forgotten visitor back. 🔁…
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