Google Ads consulting, management, budget and agency selection guides.
Today people search, click and fill forms. Tomorrow an assistant will research, compare and even make contact on their behalf. Advertising is meeting a non-human audience. 🤖 Google Ads toward 2027 will…
Yazının devamı →You opened the account, launched a campaign, ads are live. Three months later: 40 campaigns, tangled ad groups and a table nobody understands. The problem isn't the budget; it's the architecture. 🏗️…
Yazının devamı →Everyone understands the same service differently: one expects SEO, another social media, a third expects "sales will explode once we advertise." Wrong expectations make good service look like failure. 🎭 Asking what…
Yazının devamı →The proposal says one line: "Google Ads management — X TRY monthly." What's underneath? Two agencies write the same sentence; one optimizes weekly, the other checks once a month. The difference doesn't…
Yazının devamı →One agency says "15% of budget," another quotes a flat 18,000 TRY, a third says "performance-based." Three pricing logics for the same work. Which is cheap for you, and which isn't? 💸…
Yazının devamı →"How much should we put in?" usually gets answered with "let's try 5,000 and see." That's not a budget; it's a bet. The number needs a rationale — and the rationale is…
Yazının devamı →The agreement is signed and access granted. So what happens in week one, and what will you see in month three? Companies that don't know this calendar panic in month two —…
Yazının devamı →The report arrives: clicks up, impressions soaring, click-through rate climbing. The charts are green. But the phone rings just as often as before. The report is accurate — it's just measuring the…
Yazının devamı →Most visitors don't buy on the first visit. They look, see the price, think "I'll come back" — and forget. Remarketing is the cheapest way to call that forgotten visitor back. 🔁…
Yazının devamı →The budget was set at month start and gone by the 20th; the enquiry count is a disappointment. Where did the money go? The answer sits in the panel — nobody just…
Yazının devamı →"The panel is simple, we'll run it ourselves." True — the panel is simple. What's hard is knowing which button to press and why. And when that decision is wrong, the invoice…
Yazının devamı →Every agency says "let's grow your account," shows its certifications and sounds convincing. So who gets your ad budget — and how would you know? 🔍 How to choose a Google Ads…
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