Marketing consulting, market analysis, strategy, funnel and measurement guides.
In most companies that say "we have a strategy," the strategy is a slide deck: nobody opens it, it changes no decisions, it gets refreshed twice a year. A strategy that doesn't…
Yazının devamı →Three proposals on your desk: one a one-off analysis, one a monthly retainer, one "performance-based." The numbers differ threefold. Which is normal, which is inflated? 💸 Marketing consulting fees are set by…
Yazının devamı →One line in the proposal: "marketing consulting — X per month." What sits underneath? Two consultants write the same sentence, two companies pay the same fee; one delivers strategy and oversight, the…
Yazının devamı →The agreement is signed, the team is enthusiastic, expectations are vague. What happens in week one, and what will you see in month three? Vagueness is the silent killer of well-started projects.…
Yazının devamı →Most companies that say "we commissioned research" hold a thick file nobody opens. Research that didn't start with a question doesn't end with an answer. 🔍 Market research stages number six: write…
Yazının devamı →Deneyiminizi iyileştirmek için çerezler kullanıyoruz. Analitik ve pazarlama çerezleri yalnızca onayınızla çalışır. Çerez politikası
