One striking figure and the finding beneath it. The number and the headline rarely say the same thing.
By Chartbeat's measurement across thousands of publisher sites, search traffic to publishers fell by a third globally in a single year — and the loss split brutally by size: small publishers gave…
Yazının devamı →The FAQ rich result — the feature that gave webpages expandable question-and-answer boxes on the search screen — lived a seven-year life: launched for everyone, cut back overnight four years later to…
Yazının devamı →Marketing's most-quoted return figure belongs to an owned channel: email brings back an average of 36 dollars for every dollar spent. The measurement comes from Litmus research spanning more than two thousand…
Yazının devamı →Current generative AI and adjacent technologies carry the potential to automate work activities that absorb 60 to 70 percent of employees' time. The arithmetic is McKinsey's, built at the level of individual…
Yazının devamı →When businesses embed AI inside their own applications, 77 percent of transcripts show a full-delegation pattern; when individuals use the very same technology through a chat screen, delegation and collaboration split the…
Yazının devamı →The length of tasks AI can complete on its own, at 50 percent reliability, has been doubling roughly every seven months for six years. The measurement belongs to the independent research group…
Yazının devamı →Fewer than one in three Google searches now sends a click to any website. So finds the latest study from SparkToro, the outfit that has measured this terrain longer than anyone: two…
Yazının devamı →When an AI summary appears at the top of a results page, the share of users clicking a traditional result falls from 15 percent to 8 percent — behaviour nearly cut in…
Yazının devamı →Across eleven websites we measure with one method over one ninety-day window, the site holding the best average position — 4.3 — converts impressions to clicks at 0.45 percent, while the site…
Yazının devamı →Gartner forecasts that more than forty percent of agentic AI projects will be cancelled by the end of 2027. The prediction, announced through the firm's own press release, rests on a poll…
Yazının devamı →In a Forrester survey of more than fifteen hundred executives, only fifteen percent said AI had lifted their profit margin over the past year. Forbes Türkiye carried the finding. A technology breaking…
Yazının devamı →Ninety-five percent of enterprise generative AI pilots produce no measurable effect on the profit-and-loss statement. The figure comes from MIT's NANDA initiative, built on executive interviews, an employee survey and the analysis…
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