How to promote a new company: 6 steps from registration day to your first client

Why should promoting a new company start on registration day?

Look, you are not alone. According to TOBB data, 75,814 companies were founded in Türkiye in the first eight months of 2026, and 9,212 in August alone. That is an average of 312 new companies a day. A client looks for a trace that sets you apart from the other 311. A step skipped on registration day delays the first client by months.

The numbers in detail

According to the KOSGEB table compiled from TOBB data, 66,602 companies were founded and 16,170 closed between January and July 2026. Of the 9,212 companies founded in August, 8,223 are limited companies and 989 are joint-stock companies. For roughly every four companies founded, about one closes.

What this number tells you

Being founded is not hard; being known is. Your client does not read your notice in the trade registry gazette. They find you on a phone by typing their question. We gathered digital promotion figures by sector in businesses and digital promotion in numbers.

In what order do the 6 steps from registration to first client come?

The six steps fall into two groups. The first three make your company findable: the name to be searched, a domain with company email, and service pages. The last three bring clients: a Google listing, question-and-answer content and a first-client list. Each step has one output; if the output is missing, do not move on. For shops, stores and branches, we built the general map in nine steps in new business promotion.

Do clients search for the legal title or the short name?

They search for the short name. “Yıldız Mühendislik Danışmanlık Sanayi ve Ticaret Limited Şirketi” sits in the registry, but the client types “Yıldız Mühendislik” into a phone. In registration week, pick a two-word name and use it on the sign, the site and the email. Keep the legal title for invoices.

Step 1: Test the short name

Type the name into Google. If another company with the same name is on the first page, clients will confuse you with it. Adding a district or a service to the name usually solves the confusion.

Step 2: Domain and company email

A new company that sends proposals from a Gmail address loses points in the first meeting. Register the domain with the short name and connect your email to it. We explain what to look for in how to choose a business domain.

Now, a small confession

I still tell one of my own experiments at the table: reaching the top results within a month, with a keyword domain, for a term I could not crack for years. It does not repeat in every sector, but it shows one thing: choosing the name is not cosmetic, it is the first move of promotion.

Where does a client check out a new company?

After receiving your proposal, the client searches your name and looks at three things: is there a website, does it describe the service, and does Google show an address or an area. If these three are missing, the proposal waits on the desk. For a new company, the website is not a brochure, it is an ID card.

Step 3: One page per service

Do not pile everything onto the home page. Open a separate page for each service and write who it is for, how it is done and how many days it takes. If you cannot give a price, explain what the price depends on. The client should recognise themselves on that page before asking for a quote.

Step 4: A Google listing

If your office receives clients, open a Business Profile with the address; if not, with a service area. Verification depends on Google and can take a few days. The profile opens another door on the map for anyone searching your name.

The question in the client’s mind

The person reading your proposal wonders one thing: does this company really exist, and will it still be here tomorrow? The site, the address and the first reviews answer that quietly. We break down what an unknown firm is missing in three points in promoting a new firm.

Why does content that answers long questions put a new company forward?

Because a new company has little chance on broad terms and a good chance on long, intent-rich questions. Our own site’s data shows this clearly. For a broad term like “dijital ajans” (digital agency) there are 478 impressions in three months, an average position of 66 and zero clicks. For “diş deposu nasıl açılır” (how to open a dental supply store), the average position is 2.5, with 11 clicks from 219 impressions.

The numbers at a glance

The data is adaptedijital.com’s Search Console record for 14 June to 13 September 2026. The question “kendi işimi nasıl kurabilirim” (how can I start my own business) also sits at an average position of 11.8 with 137 impressions. The longer the question, the fewer the competitors and the clearer the client’s intent.

Step 5: Write the first 18 questions

List 18 questions your clients ask or will ask. “How long does it take”, “what does it cost”, “which documents are needed”. Write a short answer page for each and link it to the matching service page. That rhythm is also why Adapte builds its content sets in eighteens.

Where does a new company’s first client come from?

The first client usually comes from your own network or a recommendation from it. Do not leave this to luck, turn it into a list. Write a list of thirty people, send each one a one-page proposal sheet and note the replies. Meanwhile, the online side slowly warms up.

Step 6: A 30-person list

Former colleagues, suppliers, people in the same sector who could pass work your way. Tell each of them what you do in one sentence. The short name and the company email pay for themselves in this first contact.

A one-page proposal sheet

Put who you are, what work you do, how you work and your website address on one page. Long slide decks do not get opened. Say you have set up an accounting office; three services, three timeframes and a contact line are enough.

Do not forget to measure

Write an outcome next to every proposal: no reply, meeting, job. At the end of three months you will see which source brings work. Only then open ads, and only on the channel that brings work.

Which campaign suits which company?

If you do not yet have a site, a domain or content, Start a Business Online (Dijital İş Kur) covers the first five of the six steps. It is TRY 36,000 + VAT, paid upfront at a fixed price. It includes a name suggestion, a domain in your name with 1-year hosting, a corporate site of 6 main + 12 sub pages, 108 articles across 6 keyword groups and a Business Profile.

Payment, coupon, places

With 20 percent VAT the total is TRY 43,200; check the current rate on the invoice. There is a 10 percent coupon, so just mention the code when you apply or in the call. There are 12 places, the last day to apply is 1 November 2026, and the delivery schedule is given in writing.

Quick Summary

• 75,814 companies were founded in the first eight months of 2026, about 312 a day.
• Clients search for the short name and their question, not the legal title.
• The first three steps make you findable, the last three bring clients.
• Long-question pages put a new company forward much faster than broad terms.
• A 30-person list and a one-page proposal sheet are enough for the first client.
• Start a Business Online covers the first five steps at a fixed TRY 36,000 + VAT.

Short Glossary

Legal title: The legal title is the full official name used to show a company as registered in the trade registry, appearing on invoices and contracts.

Company email: Company email is the address opened on the company’s own domain and used to build trust in proposals and correspondence.

Intent-rich query: An intent-rich query is the SEO term used to describe a long search phrase that clearly says what the searcher wants.

Next Step

Let us build your name, your site and your first 108 answers together. Apply for Start a Business Online and get your name and plan suggestion.

Frequently Asked Questions

Source: KOSGEB — Founded and Closed Business Statistics, July 2026