MediaMarkt saw phones and headphones lead back to school, how should stores stock up?
Smartphones topped MediaMarkt Türkiye’s back-to-school sales, with headphones and tablets close behind and pens and accessories bought alongside tablets also among the best sellers (Perakende.org, 28 September 2026). The data covers the chain’s stores across Türkiye, its online channel and the MediaMarkt App, and multi-purpose grooming devices and electric shavers also stand out on the list.
What it means for you: back to school is no longer only a notebook-and-backpack season, it is also a phone and accessories season. For a store selling tech and accessories, the stock decision is won by the small add-on placed next to the main product. The ranking comes from MediaMarkt and contains no percentages or unit numbers; it gives you a direction, not a measurement.
Which tech products did MediaMarkt sell most during back to school?
According to MediaMarkt, smartphones sit at the top. Headphones and tablets follow, with wireless, Bluetooth and in-ear headphones among the most popular choices. Pens and accessories bought with tablets are also high on the list. On the personal care side, multi-purpose grooming devices and electric shavers are named.
What does MediaMarkt’s back-to-school data mean for a tech retailer?
The data tells a tech retailer three things. First, the phone pulls the season, while accessories help the basket grow. Second, the campaign is not one wave; it moves in phases. Third, school shopping spreads into non-school categories: MediaMarkt’s 2026 back-to-school campaign page also lists white goods, vacuum cleaners and scooters.
Which retailers does MediaMarkt’s back-to-school pattern help, and which does it squeeze?
In autumn 2026, in Türkiye’s tech retail market, the winner is the store that can offer accessories together with the main product: phone shops, computer stores and multi-category tech chains. The one that struggles is the independent seller who ties up stock in main products and forgets the accessories. Indirectly affected are stationery shops, wholesalers of cases and chargers, and marketplace sellers.
Into which phases should a tech store split its back-to-school campaign?
MediaMarkt split its campaign into phases and pushed a different category in each; the third phase covered laptops, tablets, gaming chairs and headphones and ran until 3 September (İnternethaber, 2 September 2026). The lesson for a small store: three short waves instead of one big discount. Each wave comes with one main category and its complementary products.
How can a store sell tablets and pens together online, the way MediaMarkt’s data suggests?
Bundled selling is built on the screen as much as on the shelf. Three basics matter: a “frequently bought together” block on the product page, a bundle-priced listing and stock information in local search. A shopper searching for “tablet pen” should see the tablet, and one searching for “tablet” should see the pen. A bundle listing puts both items in the cart with one click and makes comparison easier.
What should a tech store owner do this week with MediaMarkt’s back-to-school data?
The season’s data is in and still fresh. This week, put your own sales next to MediaMarkt’s ranking, check which accessories did not sell with their main product, and draft a phase calendar for next season. If you want to build the campaign and digital sales plan together, digital marketing is work we do.
Quick Summary
- According to MediaMarkt, smartphones led back-to-school sales (Perakende.org, 28 September 2026).
- Headphones and tablets ranked high, and pens and accessories sold with tablets were among the best sellers.
- The data contains no percentages, units or revenue, only a ranking.
- The campaign’s third phase covered laptops, tablets, gaming chairs and headphones (İnternethaber, 2 September 2026).
- For a small store, the gain lies in placing the right add-on next to the main product.
Short Glossary
- Average basket value
- Average basket value is the metric used to measure the average amount a customer pays per purchase.
- Complementary product
- A complementary product is the term used for an item that goes into the same basket because it is used with the main product.
- Campaign phase
- A campaign phase is the unit used to split a seasonal campaign into short periods, each focused on a set of categories.
Frequently Asked Questions
Next Step
Let’s build next season’s phase calendar and complementary product plan around your own sales data. Fill in the consult your expert form; our retail page, where we interpret the retail agenda for you, collects seasonal news as well.
Sources: Perakende.org, 28 September 2026 · İnternethaber, 2 September 2026 · Teknoblog, 2023 · MediaMarkt Türkiye, 2026 back-to-school campaign page
Updated: October 2026
Sık Sorulan Sorular
The ranking is compiled from MediaMarkt’s stores across Türkiye, its online channel and the MediaMarkt App. In other words, it is one combined list for shelf and screen. No breakdown by channel was shared, so you can’t tell whether the order differs between store and website.
The news does not explain how buyers were identified as students. So it is safer to read the data as the general sales ranking for the period. There is no ranking by brand or model either.
No. In 2023 data reported by Teknoblog, charging cables and adapters, headphones, smartphones and personal care also led. The categories stay similar from year to year; what changes is how far the campaign reaches.
Pens and accessories show up among the best sellers alongside tablets. That points to a basket that grows through the add-on, not only through the price of the main item. In a small store, the pen display belongs right next to the tablets.
Next to notebooks and tablets, the campaign page lists TVs, small home appliances and scooters. Back to school is positioned as a moment when the family budget is spent in one go. A campaign that speaks only to students can miss the rest of the family’s basket.
Electric shavers and multi-purpose grooming devices sit on the same list as phones and tablets. For a tech store, that makes grooming part of the season, not a side category. It deserves a place in the seasonal plan alongside the headline products.
The neighbourhood phone shop can win on service and on add-ons. Setup help and data transfer are services a small store can offer face to face. A case, a screen protector and a charging cable on the counter turn one sale into a basket.
When a family stops at a stationery shop for school supplies, low-priced items like headphones, charging cables and tablet pens fit the shelf by the till. Two needs get covered in one visit.
The online channel is part of the ranking, so shoppers look for the same products on screen. An accessory seller should aim to appear next to the listings for the main products.
Phones and headphones, the products people look for earliest. The first share of stock goes here. Cases and charging cables sit at the till during the same phase.
These are higher-priced items, and the data already ties pens and accessories to tablets. Offering a tablet with a pen and keyboard as a bundle gives the buyer one complete package to weigh. The bundle also gives you one clear price to promote.
Remaining stock and personal care products. Accessories that sit on the shelf and don’t move get cleared here. Deciding stock early is the small-scale version of the question of securing supply by going upstream, the move a food retailer has just made.
Under the main product, list compatible pens, cases and keyboards. Spell out compatibility clearly, so the shopper doesn’t have to guess which pen fits which tablet.
Don’t put the whole search budget on main product terms. Set aside a share for complementary product searches such as pens, cases and chargers. Then compare which group brings in the larger baskets.
A customer who buys a tablet may want a new pen tip or case a few months later. A list built with contact consent keeps the next sale within reach. Repair shops that gather bookings and customer records in one app work on the same logic.
For every main product sold during the season, check whether a complementary item went into the same basket. If you sold tablets but no pens, that is your gap. This check takes one afternoon.
Put charging cables and headphones by the till, and add pens to the tablet shelf. In your online store, add a “frequently bought together” block to your three best sellers. Both jobs fit into the same week.
No. The shared data only gives a category ranking; it contains no percentages, units or revenue figures.
It can take the logic of setting aside stock for headphones, cases and chargers next to phones. Comparing it with your own sales records shows you the pairings you missed.
MediaMarkt’s 2026 campaign page also lists white goods, vacuum cleaners, scooters and small home appliances. The campaign reaches into the family’s wider spending.