Flower shop opening announcement: 6 compliant examples for a new botanical studio
A flower shop opening announcement in Turkey in 2026 starts with four fixed facts: what is opening, where, on which day and how to order. A botanical design studio adds its signature work and its delivery area. The announcement goes out in six places: two Google Business Profile posts, one Instagram post, a neighbour’s shared post, a door card and a message to opted-in contacts.
Compliance is tested at three points. In a discount announcement, the “old price” must be the lowest price of the previous 10 days. A post made in return for a gift bouquet must carry the label “reklam” (advertisement) or “tanıtım” (promotion). Reviews whose purchase cannot be verified may not be published. These rules came with the amendment published in the Official Gazette on 1 July 2026 and have applied since 1 August 2026.
Which 6 steps come before the announcement?
BU BÖLÜMÜN ÖZETİ
- 1. Photo day: 1 day, at least 12 shots
- 2. Profile: 1 hour, opening date included
- 3. Master text: 2 hours, 4 fixed facts
- 4. Opt-in list and neighbours: 3 days
The six steps take roughly two weeks: photos, profile, master text, opt-in list, neighbours and a posting calendar. Each has a duration and one thing you need. Done before the shutters go up, they let the announcement reach six places in a day. We cover timing around seasons and weekdays in when a flower studio should start promotion.
1. Photo day: 1 day, at least 12 shots
Shoot the entrance, work table, cold room and at least six real pieces in daylight, using your phone and a plain backdrop. Skip stock images; a selective client spots them at a glance.
2. Profile: 1 hour, opening date included
According to Google’s help page, you can set your opening date up to a year ahead, and the profile shows on Google 90 days before opening. Each field is covered in a flower studio’s Google Business Profile.
3. Master text: 2 hours, 4 fixed facts
Write one master text and cut the six channel versions from it, keeping the four facts identical. If one says the 12th and another the 14th, clients believe neither.
4. Opt-in list and neighbours: 3 days
Build the opt-in list before you open. Leave a small arrangement with three neighbours: a café, a hair salon and a boutique. The calendar step appears in the second image below.
Which announcement lines cross the line?
Rule-breaking lines are usually written with good intentions. A newly opened studio has no price history and no real customers yet, so discount claims, borrowed praise and unlabelled gifted posts all cause trouble. The table turns four common lines into compliant ones.
| Common line | Problem | Compliant version |
|---|---|---|
| “30% off all bouquets for our opening” | Pre-discount price must be the 10-day low; a new studio has none | “Opening week: a small dried-flower bunch with every order” |
| “Our customers loved it” with a screenshot | Reviews whose purchase cannot be verified may not be published | “After your first order, we’d value your review on Google” |
| An influencer’s unlabelled post about a gift bouquet | Posts in return for a benefit must carry “reklam” or “tanıtım” | The post opens with “Tanıtım” |
| “The freshest flowers in Istanbul” | An unprovable superiority claim risks being misleading | “Fresh stock arrives [number] days a week” |
What to write instead of a discount
Add instead of cutting: dried flowers, a handwritten card, a workshop hour. To a premium client, that reads as care.
2 examples on Google: event and update
Google Business Profile offers three post types: Update, Offer and Event. For an opening, use Event; it needs a title plus start and end dates. Use Offer only for a genuine benefit. Leave phone numbers out, since posts may be rejected if they cannot be verified. Posts without a date range are archived after six months.
Example 1: Event post
Title: Opening workshop, make your own table arrangement. Date: [Saturday], 11:00–14:00. Text: Our botanical design studio in Moda opens this Saturday with an 8-person table arrangement workshop, materials on us. Tap “Learn more” to save a seat.
Example 2: Update post
New botanical design studio in Yeşilköy: bouquets, table design, dried flowers. Monday to Saturday [hours]. Delivery: [districts]. Tap “Order”.
2 examples on Instagram and with a neighbour
On Instagram, one post carries the facts and a short video the atmosphere. If a neighbour or influencer posts about a gift bouquet, that is a benefit, and they must show the “reklam” or “tanıtım” label clearly. Agree on this in advance; fixing it later embarrasses both sides.
Example 3: Instagram post
A new botanical design studio opens in Çankaya on Saturday [date]. Seasonal bouquets, table design, dried flowers. Address, hours and orders: link in profile.
Example 4: A neighbouring café’s shared post
Tanıtım | This week our table flowers come from our new neighbour [studio name], two doors down on [street name].
Planning a giveaway? Permits and gift limits are in opening giveaway rules.
2 examples at the door and for your opt-in list
A door card speaks to the client walking past; an opt-in message speaks to people who already know you. The card holds four lines at most and a QR code to your order page. Consent for commercial electronic messages in Turkey is recorded in the Message Management System (İYS), where complaints are also filed easily.
Example 5: Door and window card
Now open. Bouquets, table design, dried flowers. Monday to Saturday [hours]. Scan the QR code to order.
Example 6: Message to your opt-in list
Hello [name], our studio opens on [date], and we have saved you a seat at the opening workshop. Reply “yes” to come, or tell us if you would rather not get messages like this.
Common mistake: Sending an opening message to all your phone contacts. A personal invitation is one thing; a bulk promotional message is another, and without consent it can turn into a complaint and the wrong story by word of mouth.
How do you run a paid announcement in your district?
BU BÖLÜMÜN ÖZETİ
- Targeting: only as far as you deliver
- Getting it set up in one place
- The bigger picture
A paid announcement gets the six examples to the right people faster. In Meta ads, limit location targeting to your delivery area; the copy follows the same rules and the budget is paid to Meta separately. You need a business account, a tracking code (pixel) on your order page and one clear ad text.
Targeting: only as far as you deliver
A studio in Kadıköy should not advertise to all of Istanbul. An ad shown to someone you cannot deliver to is money burned.
Getting it set up in one place
The Meta Ads Recipe in the Get Visible Online campaign covers pixel setup, audience settings, image and text ads and conversion tracking: TRY 36,000 + VAT, upfront and fixed, for 3 months, with a joint review after month one. Details are on the campaign page.
The bigger picture
The announcement is only week one. The full plan is in the new flower and botanical design studio promotion guide, and the first three months in the first 90 days plan.
A 6-point checklist before you hit publish
Check these six points before every announcement goes live. If one is missing, delay that channel by a day; that costs less than the hard feelings a rule-breaking post can cause.
- The four fixed facts match across all six texts.
- Any discount is backed by a 10-day price record; otherwise, write an addition.
- Every post made in return for a gift opens with “reklam” or “tanıtım”.
- No unverifiable customer review and no unproven “best” or “freshest” claim.
- No phone number in the Google post, and the event has a date range.
- The message list is opt-in only, and the QR code is tested.
Quick Summary
- The announcement starts with four fixed facts: what, where, when, how to order.
- A new studio has no price history, so write an addition instead of a discount.
- Posts in return for a gift bouquet must carry “reklam” or “tanıtım”.
- Add your opening date on Google; the profile appears 90 days before opening.
- Paid announcements stay within your delivery area; the budget is paid separately.
Short Glossary
Event post: An event post is the Google Business Profile post type used to announce a gathering with a start and end date.
Benefit label: A benefit label is the “reklam” or “tanıtım” tag used to show that a post made in return for a gift or fee is advertising.
İYS: İYS is Turkey’s national system used to manage consent and complaints for commercial electronic messages.
Next Step
To get your opening announcement to the right people in your district, apply for the Get Visible Online campaign. Fill in the needs form and the right recipe for your studio will be recommended.
Frequently Asked Questions
Source: Google Business Profile Help — Create and manage posts on your Business Profile
Sık Sorulan Sorular
You can, but the pre-discount price must be the lowest price of the previous 10 days. A new studio has no such history, so a small addition (dried flowers, a card, a workshop hour) is safer than a discount.
A gift is a benefit. Under the rule in force since 1 August 2026, such posts must use the label “reklam” or “tanıtım”. Agree on this before they post.
No. The package is TRY 36,000 + VAT, paid upfront at a fixed price; with 20 percent VAT it comes to TRY 43,200, but check the current rate on your invoice. If you choose the Meta Ads or Google Ads Recipe, the ad budget is paid to the platform separately.
Updated: October 2026