Evidea Opens Its 60th Store on an Adana High Street, So Why Are Home Brands Moving There?
Evidea, the Turkish home and decor retailer, has opened its 60th store in Türkiye on the Öğretmenler Bulvarı stretch of Seyhan, a central district of Adana (Perakende.org, 2 October 2026). It is the brand’s first high street store in the city; its other Adana location sits inside 01 Burda AVM (AVM is the Turkish term for a shopping mall). The new store carries 9 product categories.
What it means for you: a home brand that runs e-commerce alongside mall stores takes its second step in the same city onto the street, not into another mall. If you sell home products, this opening shows that a store is no longer only a till; it is also a place to experience and collect products.
Why is Evidea opening its 60th store on an Adana high street?
The company has not given a reason, but the picture is readable. On its corporate website, Evidea describes itself as a brand that combines e-commerce with stores located mostly inside shopping malls. It already has a mall location in Adana, so a second store on the street points to a wish to reach neighbourhood shoppers who do not go to the mall.
Who does Evidea’s high street store in Adana affect, and how?
For home goods retail in Adana in autumn 2026, the effect lands on three layers. Neighbouring shops on the boulevard gain footfall, independent kitchenware and home textile shops feel pressure on range, and the brand’s own mall store learns to share its customers.
Why are home and decor brands like Evidea moving onto the high street?
Because a home product does not fully come across on a screen. The texture of a towel, the weight of a plate and the colour of a lamp’s light get lost in a photo. A brand that sells online eventually looks for a place to put the product in the customer’s hands, and the street offers a more flexible shop window than the mall.
How does an omnichannel brand like Evidea combine store experience and delivery?
The store becomes a shop window, a fitting room and a pickup point at once. Omnichannel, or selling across connected channels, means a customer finds a product on screen and sees it in store, or the other way round. In this model, whichever channel closes the sale, the store is where the decision gets made.
How does a home brand’s website bring customers to a store like Evidea’s in Adana?
With three pages: a store locator, a local store page by city and district, and a “available in store?” line on each product page. If they cannot find what they need, they do not come down to the boulevard.
What should a business owner considering a high street store do this week after Evidea’s move?
Start by opening your website as a customer would. How many clicks does it take to find your store address, is there stock information, is there a local page? The answers show which groundwork you need before you step onto the street.
Quick Summary
- Evidea opened its 60th store in Seyhan, Adana, on the Öğretmenler Bulvarı stretch (Perakende.org, 2 October 2026).
- It is the brand’s first high street store in Adana; the other location is in 01 Burda AVM.
- An opening offer of TL 300 off purchases of TL 2,000 or more runs until 12 October (Perakende.org).
- Evidea’s corporate site states a target of more than 70 stores by the end of 2026.
- A high street store performs better when the website has a store locator, local pages and stock information.
Short Glossary
- Omnichannel
- Omnichannel is the sales model used to combine the store, the website and the app into one customer experience.
- High street store
- A high street store is the retail term used for a shop that opens directly onto the street rather than inside a mall.
- Anchor tenant
- An anchor tenant is the name used for a large, well-known store that draws foot traffic to a mall or a street.
Frequently Asked Questions
Next Step
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Sources: Perakende.org, 2 October 2026 · Evidea Mağazacılık corporate page (evidea.com)
Updated: October 2026
Sık Sorulan Sorular
Not quite. The mall shopper plans the trip, parks and walks through several stores. The high street shopper often stops because a window caught their eye, or drops in because the store is close to home.
The corporate site lists kitchen, tableware, home textiles, decoration, bathroom, home and living, lighting, accent furniture and small electrical appliances. The report does not give the store’s floor area. Either way, the more than 6,000 products on the site cannot all fit; the store offers a selection and the screen fills in the rest.
Shoppers get TL 300 off purchases of TL 2,000 or more, excluding electrical appliances, until 12 October. The report does not make clear whether the offer applies only in Adana. The threshold aims at filling a basket, not selling one item.
A well-known chain sign brings walkers, and cafés, bakeries and gift shops share that traffic. On a street, a chain store works like an anchor tenant, and the tenant mix logic of a mall forms on its own.
Shoppers now see a store with thousands of product options a few streets away. The neighbourhood shop cannot match that range. It has to lean on its own craft, personal attention and fast ordering, or customers turn around at the door and do not come back.
Two locations in one city partly share customers. Set up well, one becomes the weekend store, the other the weekday store. If you are curious about how brands choose a mall, see our piece on why Mavi chose 67 Burda AVM in Zonguldak.
Clothes come with a size chart; a duvet cover has no chart for how it feels. When shoppers are unsure, they abandon the basket or send the item back. The store closes that gap, and a customer who has touched the fabric orders with more confidence.
A door customers can park near, a window visible from the pavement and daily contact with the neighbourhood. Lease terms differ too, so compare both contracts line by line.
Yes. The sign reminds hundreds of passers-by of the brand’s name every day. A famous face in an ad film is another route to visibility, and we discuss it in our piece on MR.DIY’s ad film with the Atacan couple.
Late afternoon, a customer walks in and shows you a duvet set on your website, on her phone. She wants to see the colour. That colour is not on the shelf, but she touches another one, likes the fabric and orders the colour she wants from the site, right there at the counter.
The sale closes on the website, not in the store, yet without the store it would never have closed. Measure the store only by its till and you will think business is dead, missing this contribution entirely.
A customer who picks up an online order in store gets the product without waiting for a courier. While collecting, they often spot and add something else. A pickup point is a quiet sales floor that grows the average basket.
Someone searching for “home textile store Adana” needs a page with the address, opening hours and directions, not a general contact page. A separate page for each store opens a separate door in local search.
A customer who sees “in stock at this store” on the product page knows the trip will not be wasted. Wrong information breaks trust, so stock data must match the store system.
Your Google Business Profile needs a complete address, hours, photos and category. The map listing and the website page should say exactly the same thing.
Pull out the cities and districts your online orders come from. An area with dense orders is the first candidate for a high street store. That map also strengthens you at the lease table.
In Türkiye, both high street and mall stores fall under Law 6585 on the Regulation of Retail Trade. Check the rules on promotions, price labels and opening hours. Verify with the official source; this is not legal or financial advice.
A store locator, a local page for each store and stock information on product pages. We build this groundwork with businesses through our website consulting service. We interpret similar moves regularly on our retail page.
The store is your website’s street address, and the website is the store’s window in your customer’s pocket. When one is missing, the other only half works.
According to the report, the discount is TL 300 off purchases of TL 2,000 or more, excluding electrical appliances, until 12 October. The report does not make clear whether it applies only in Adana.
If your orders cluster in one city and your customers want to touch the product, a small high street store or a pickup point is worth considering. Make the decision together with rent and stock costs.
Yes, a separate page for each store with the address, opening hours and directions improves visibility in local search and makes the store easier for customers to find.