AI SEO diagnosis card: what does Adapte measure at the start and the end?
In every AI SEO diagnosis, we produce two cards: one before work starts, one at handover on day 30. The AI-SEO Diagnosis Card looks at three layers. Search reads Search Console, AI checks whether your name comes up for target questions, and groundwork checks whether your site is readable and recognisable. Side by side, the two cards show what was built, what changed and what has not yet.
The card is a measurement, not a promise, and recommendations are not guaranteed. We give you a record of where you started and where you stand 30 days later, on the same ruler. Below is every field, how we fill it and what the end card reports.
What exactly does the diagnosis card measure?
The card measures three layers: search, AI and groundwork. Search shows how often your site appears and gets clicked on Google. AI shows whether assistants mention you, and groundwork shows why. The three are read together, because none of them settles a decision alone.
Search layer: the door and the loss
The door number is total impressions over the last three months, meaning how many times customers could see you. The loss number is total clicks and daily visitors. The gap is the crowd walking past your door.
Groundwork layer: readable and recognisable
This layer looks for the reason behind the first two. Entity setup, structured data, crawler settings and question-and-answer blocks are each marked as present, incomplete or missing.
What does the card show when we run it on ourselves?
For our own site, adaptedijital.com, the search layer reads: 142,296 impressions, 1,699 clicks and a click-through rate of about 1.2% from 14 June to 13 September 2026. The door is wide, but few people come in. We show our own card because it proves that being seen is not being clicked.
Door number and loss number
142,296 impressions is the door number; 1,699 clicks over 92 days is about 18 a day. Of those clicks, 1,267 come from mobile; the mobile click-through rate is 1.86% against 0.57% on desktop.
| Term | Impressions | Status | Card label |
|---|---|---|---|
| digital agency | 478 | Average position 66, 0 clicks | You are invisible |
| google ads consulting | 315 | 0 clicks | Seen, not clicked |
| how can I start my own business | 137 | Average position 11.8 | One page away |
How are the six terms on the threshold list chosen?
Only six terms with buying intent, the kind that can bring work or a phone call, make the threshold list. Informational queries such as “what is” or “types of” stay off the table. Position and impressions together show how close a term is.
The 3 priorities we use
- Terms in positions 5 to 10 with 0 clicks. They go first on the card, in red.
- Terms in positions 11 to 25 with high impressions. Their label is “one page away”.
- Terms beyond position 25 but with high impressions. Their label is “you are invisible”.
Which numbers do we watch in the AI layer?
BU BÖLÜMÜN ÖZETİ
- Asking the questions the same way
- Bing’s AI performance report
- AI traffic in GA4
In the AI layer we watch three things: whether your name comes up for target questions, whether your site is shown as a source, and how much traffic reaches your site from AI. We use a fixed question order, Bing Webmaster Tools’ AI report and a GA4 setup.
Asking the questions the same way
Answers vary by person, time and phrasing, so we never trust one screenshot. We ask the same questions in the same order each time.
Bing’s AI performance report
Since February 2026, Microsoft has offered an AI performance report in Bing Webmaster Tools as a public preview. It shows citations in Copilot and Bing’s AI summaries, cited pages and the queries behind them, but no clicks. The setup steps are in how to set up Bing Webmaster Tools.
AI traffic in GA4
We set GA4 to show visits from ChatGPT, Gemini or Perplexity as their own channel. Steps are in how to measure AI traffic in GA4.
Which 6 checks run in the groundwork layer?
The groundwork layer has six checks, each marked present, incomplete or missing. Google says no special markup is needed for its AI features, and that a page which is indexed and eligible for a snippet is enough. So basic readability comes first, extra files after.
- Indexing: are pages indexed, and can AI crawlers get in?
- Entity: are name, address, phone and expertise consistent?
- Structured data: is business, product and Q&A markup correct?
- Q&A blocks: do pages answer customer questions briefly?
- Brand profiles and directory signals: are they current?
- llms.txt and measurement: are the file, GA4, Search Console and Bing ready?
Why indexing comes first
Nobody dresses a window with the shutters down. If a page is not indexed, the other five checks do not matter.
The checks stay in plain language
Each term gets a one-line explanation. See how these checks shape your brand in how does my brand appear in AI.
What does the end card show on day 30, and what not?
The end card carries the same fields as the start card, and the two sit side by side. It shows exactly what was built in the groundwork layer, and the first movement in the search and AI layers. Thirty days is short for new articles to be crawled and read, so the end card is a starting line.
| Field | Start card | End card (day 30) |
|---|---|---|
| Door and loss numbers | Last 3 months of data | Current data, same measure |
| Threshold list | 6 terms and labels | New status of the same 6 terms |
| Mentions for target questions | Yes or no | New status for the same questions |
| Groundwork checks | Marks for 6 checks | Work done and work remaining |
| Articles | Question map | 108 articles published |
| Measurement | Tools in place | GA4, Search Console, Bing ready |
How do delivery, the coupon and applying work?
The process has three steps: you share your site and target questions, we produce the start card, then we deliver a turnkey setup. Delivery takes 30 days and closes with the end card. The price is a fixed TRY 36,000 + VAT. The quota is 12 businesses per period, and there is a 10% coupon, with the discounted amount confirmed in writing in your quote.
Quick Summary
- The AI-SEO Diagnosis Card measures three layers: search, AI and groundwork.
- The card is produced twice: before work starts and at handover on day 30.
- Only six terms with buying intent make the threshold list.
- The AI layer tracks target questions, Bing citations and GA4 traffic.
- The end card shows what was built and the first movement.
- The price is TRY 36,000 + VAT; the 10% coupon amount is confirmed in writing in your quote.
Short Glossary
Door number: The door number is the total impressions figure used to show how often a site appeared in search over a period.
Threshold list: The threshold list is the six-row table used to rank commercial terms that are seen but not clicked by priority.
Citation: A citation is the measure used to count how often a page is shown as a source in an AI answer.
Next Step
To see your start card, send your site and customers’ questions. Apply for the AI SEO campaign, and add your coupon code to the application if you have one.
Frequently Asked Questions
Source: Bing Webmaster Blog — Introducing AI Performance in Bing Webmaster Tools Public Preview
Sık Sorulan Sorular
When you apply, you tell us the questions your business should be answering. We ask those questions in ChatGPT, Gemini, Perplexity and Google’s AI answers, and record whether your name and your site appear.
The threshold list ranks business-bringing terms that are seen but not clicked. Three examples from our list, Turkish queries translated:
For a short, crowded term like “digital agency” we sit at position 66, so we are effectively absent. For the long, intent-rich question we sit at 11.8, one step away. A card does not ring the till, but it shows where effort should go.
Six is what an owner can read at a glance. The same logic is why 108 articles are split across 6 question groups.
No guaranteed recommendation, ranking or revenue jump.
We walk through both cards and the number to follow.
With 20% VAT, TRY 36,000 becomes TRY 43,200. The campaign has a 10% coupon; just mention the code when you apply or during the call, and the discounted amount is confirmed in writing in your quote. Check the current VAT rate on your invoice.
On the application form or in the first call. To apply, go to the AI SEO campaign page. For the full campaign, see AI SEO with 108 articles.
With start and end diagnosis cards comparing Search Console data, AI mentions for target questions and groundwork checks. GA4 AI traffic measurement, Bing Webmaster Tools and Search Console setup are included.
The campaign has a 10% coupon; just mention the code on the application form or in the first call, and the discounted amount is confirmed in writing in your quote.
No. The card measures whether the readability and recognisability groundwork is in place, and the first movement.
Updated: October 2026