Add a business to Apple Maps and Yandex: the latest on listings for a new business
To add a business to Apple Maps, since 14 April 2026 you use one panel: Apple Business. Apple merges Business Connect, Business Essentials and Business Manager into this free platform, available in more than 200 countries and regions. Apple Maps ads, meanwhile, have been live only in the US and Canada since late August 2026. On Yandex, listings go through the Yandex Business panel; according to Yandex’s Türkiye figures, Maps and Navigator have 5.6 million monthly users.
For a new business the conclusion is simple. The Google profile comes first, but the customer searching on an iPhone or driving with Yandex Navigator needs two more listings.
What has changed on Apple’s side?
Apple announces Apple Business on 24 March 2026, and the platform opens on 14 April 2026. How a business appears in Maps, Safari and Spotlight, device management and branded email now sit in the same panel. Business Connect, Business Essentials and Business Manager are no longer offered as separate products. The platform is free to use; some features are available only in certain countries.
Are Apple Maps ads available in Türkiye?
No, not as of October 2026. Apple Maps ads go live in the US and Canada in late August 2026. Ads appear at the top of search results and in the suggested places section, with a blue “Ad” label. No date has been announced for Türkiye. For a new business, the job on Apple today is not ads but a complete place card.
How does a business listing work on Yandex Maps?
On Yandex, business details are entered through the Yandex Business admin panel. According to Yandex help, this information appears in Yandex Search on desktop and mobile, in Yandex Maps on web and mobile, in Yandex Navigator and in Yandex Go. Only the business’s representative can add details through the panel. On Yandex Maps, however, any user can add a place.
Someone may have added you already
Because users can add places, your business may already be on the map before you register. A listing with the wrong name or a missing phone sends customers to the wrong door. Search for your business on Yandex Maps first, and claim it if it exists.
Three maps side by side: what does the table show?
Google Business Profile shows in Search and Maps, Apple Business in Maps, Safari and Spotlight, and Yandex Business in Yandex Search, Maps, Navigator and Yandex Go. Map ads exist in Türkiye on Google, not on Apple. The table sums up October 2026.
| Map | Listing panel | Where details appear | Map ads (Türkiye, October 2026) |
|---|---|---|---|
| Google Business Profile | Google Search, Google Maps | Yes, through Google Ads | |
| Apple | Apple Business (free) | Maps, Safari, Spotlight | No; US and Canada only |
| Yandex | Yandex Business admin panel | Yandex Search, Maps, Navigator, Yandex Go | Check terms in the panel |
Details must match in all three
If name, address and phone differ across three maps, the customer cannot tell which is right. We explain why consistency matters so much in business name, address and phone consistency.
What it means for you: what should a new business do, in which order?
The order: Google Business Profile first, then Apple Business, then Yandex Business. Name, address, phone and hours must match in all three. Having all three ready in the week the shutters go up means the first customer finds you whatever phone they use. We gather the full 90-day plan in the new business visibility guide and the order of channels in where a new business should appear first.
- Create and verify your Google Business Profile.
- Open a place card in Apple Business and add photos and hours.
- Search for your business on Yandex Maps; claim it if it exists, add it if not.
- Write name, address and phone letter for letter the same in all three panels.
- Test the contact button and website link in each panel.
- Once a month, open all three listings and check the details are current.
If you would rather hand over the setup
In the Get Visible Online campaign, the Website Recipe sets up a mobile-friendly sales page, contact buttons, Google Business Profile, basic SEO and visitor tracking. TRY 36,000 + VAT, upfront and fixed, for a 3-month period. With 20 percent VAT it comes to TRY 43,200; check the current rate on the invoice. Details are on the Get Visible Online campaign page.
What to expect, and what not to expect
A listing does not put you at the top overnight; no map guarantees a position. A listing makes sure customers who find you reach the right details. A complete place card on Apple before ads reach Türkiye, a regularly updated profile on Yandex and growing reviews on Google: together they help the till keep ringing.
Don’t expect: instant ranking
A new listing may show for your name in the first weeks; a place in category searches takes time. That holds on all three maps.
Do expect: fewer lost customers
Customers searching on an iPhone or driving with Yandex find you too. Fewer customers slip away; in shopkeeper terms, fewer calls that never come.
Quick Summary
- Since 14 April 2026, adding a business to Apple Maps is done in the Apple Business panel.
- Apple Business is free and open in 200+ countries and regions; some features vary by country.
- Apple Maps ads run only in the US and Canada as of October 2026.
- On Yandex, listings go through Yandex Business; users can also add places to the map.
- Yandex Maps and Navigator have 5.6 million monthly users in Türkiye (December 2025).
- Order: Google, Apple, Yandex, with matching details in all three.
Short Glossary
Place card: A place card is the information screen used to show a business’s name, address, hours and photos when it is tapped on a map.
Location insights: Location insights are the metrics used to see how often a business is searched, viewed and tapped on a map.
Claiming: Claiming is the process used by a real owner to take over management of a listing added by someone else.
Next Step
The order of the three maps is clear; what remains is setting up the profile, page and contact buttons. Apply for the Get Visible Online campaign and find out which recipe fits your needs form.
Frequently Asked Questions
Source: Apple Newsroom — Introducing Apple Business
Sık Sorulan Sorular
Business Connect now lives inside Apple Business. Existing listings are managed there now, and a new business starts there directly.
According to Apple’s announcement, the panel offers a place card with photos, location and hours, showcases for offers and deals, custom buttons such as order or reserve, and location insights. Location insights show searches, views and button taps. Your logo and name appear the same across Maps and Wallet.
Apple says the platform is offered in more than 200 countries and regions, with some features limited by country. You will see which features are open to you in the panel.
When a customer opens Maps on an iPhone, the place card is the first thing they see. In BrightLocal’s 2026 survey, US consumers using Apple Maps for reviews rise from 14 to 27 percent. Not an exact rate for Türkiye, but the direction is clear.
Apple has made no statement about Türkiye, and we do not speculate. A complete card set up today works whatever is decided later.
According to the Yandex Business glossary, the blue mark next to a company name is given to companies whose representatives regularly update their profile. Entering details once and walking away does not earn it.
Per figures Yandex shared in December 2025, Yandex Maps and Navigator have 5.6 million monthly users in Türkiye, up 43.6 percent year on year. The same release says businesses on Yandex Maps grew by 162.2 percent. Dünya newspaper and Türkiye Today both report the figures.
Every business starts with Google. A car service, tyre shop or roadside café selling to drivers puts Yandex second. A hairdresser, boutique or clinic drawing iPhone users puts Apple ahead.
We show the steps for all three maps in adding a new business to maps. We track Google’s latest changes in local search latest changes.
No. Apple states that Apple Business is free to use; some add-on services are paid. The platform has been open in more than 200 countries and regions since 14 April 2026.
Not as of October 2026. Apple Maps ads have run only in the US and Canada since late August 2026; no date has been announced for Türkiye.
No. Get Visible Online is a 3-month package at TRY 36,000 + VAT, upfront and fixed. With the Google Ads or Meta Ads Recipe, the ad budget is paid separately to Google or Meta.
Updated: October 2026