Florist website for a new flower studio: the 9 pages it needs and a launch checklist
A florist website for a newly opened flower and botanical design studio has 9 pages: home, collections, subscriptions, events and weddings, corporate flowers, workshops, delivery and returns, about, and contact and ordering. Each page answers one question the client has. No page exists just to say “we are here too”.
These 9 pages are prepared in about 4 weeks, in the right order. Before going live, the site passes a 9-point checklist. Telling Google and AI assistants “this is a florist” is part of that list.
Which 9 pages does a flower studio’s website need?
BU BÖLÜMÜN ÖZETİ
- 3 pages that bring orders
- 3 pages that bring repeat income
- 3 pages that build trust
- The page count is not a ceiling
The nine pages follow the discerning client’s decision path: first they see what you do, then they find the service that suits them, and finally they check the delivery terms and order. The first page is the most critical, because most clients land there. The last page is where the deal is closed.
3 pages that bring orders
The home page says what you do and which districts you deliver to. Collections shows bouquets, arrangements, dried flowers and terrariums with real photos. The contact and ordering page holds the map, phone, WhatsApp and form.
3 pages that bring repeat income
The subscriptions page covers regular flowers for homes and offices, the corporate flowers page covers hotel and restaurant lobby service, and the events and weddings page explains your capacity and how meetings work. A corporate buyer and someone looking for a birthday bouquet do not ask the same question; a separate page lets Google show the right page for the right search.
3 pages that build trust
The delivery and returns page carries the area and terms, the about page the studio and designer, and the workshops page the dates and sign-up form.
The page count is not a ceiling
If you do not teach workshops, drop that page. Do not open a page for the sake of it; an empty page looks like a shop with its shutter down.
What does each page need, and how long does it take?
Every page has raw material: photos, short copy, a price range, a form. If the raw material is ready, a page goes up in a few hours; if not, it waits for weeks. The table below shows the preparation on your side and an estimated time. The times are a rough guide.
| Page | What you need | Estimated prep |
|---|---|---|
| Home | 1 cover photo, a 3-sentence introduction | 1 day |
| Collections | 3 real photos from each collection | 3 days |
| Subscriptions | Frequency options, a starting price range | 1 day |
| Events and weddings | Same-day capacity, 6 example pieces | 2 days |
| Corporate flowers | A one-page offer text | 1 day |
| Workshops | Class calendar, group limit, sign-up form | 1 day |
| Delivery and returns | District list, time slots, terms | 2 days |
| About | A photo at the workbench, a short story | 1 day |
| Contact and ordering | Address, map, form with a consent box | 1 day |
Photos are everything
With flowers, clients buy with their eyes. Shoot on a phone, but in daylight and on a plain background. Stock images tell the discerning client in Beşiktaş that something else is being sold here.
In what order are the pages prepared?
BU BÖLÜMÜN ÖZETİ
- Week 1: home, collections, contact
- Week 2: subscriptions, corporate, events
- Weeks 3 and 4: trust pages and checks
The order starts with the page that touches the till fastest. Week one: the pages that take orders. Week two: the pages that bring repeat income. Week three: the trust pages. Week four: checks and launch. Do not move on until a week’s work is finished.
Week 1: home, collections, contact
You need: a cover photo, collection photos, address and phone. Time: about 5 days. Once these three are done, the site is ready to take orders.
Week 2: subscriptions, corporate, events
You need: frequency options, offer text, capacity information. Time: about 4 days. These three make your weekly flower purchase predictable.
Weeks 3 and 4: trust pages and checks
Delivery and returns, about, workshops. Then the 9-point check below. Time: about 6 days.
Why does the delivery and returns page get its own page?
Because flowers are perishable and this is where clients hesitate most. Which districts you deliver to and in which time slots, what happens if the recipient is not home, whether delivery is confirmed with a photo: all of this is written clearly on this page. A vague condition means the client turns away at the moment of ordering.
If you take online payments
If you take payment on the site and sell at a distance, distance-selling rules apply. Do not write withdrawal and return terms from guesswork; have a lawyer check the text against current regulations.
How do Google and AI recognise the site as a florist?
Through structured data. Structured data is a small block of code added behind the page that tells machines “this business is such and such”. Most studios do not know this: the schema.org vocabulary has a dedicated type for florists, called Florist. It sits under the local business type, as a branch of the store type. Google also recommends using the most specific subtype possible.
The most common mistakes, and getting it built in one place
Three mistakes show up often on new studios’ websites: embedding the Instagram feed without writing any pages, hiding the order button at the bottom, and not writing the delivery terms at all. All three push clients into your inbox with the same question every day. Why Instagram is not enough on its own is covered in florist Instagram promotion.
Common mistake: Leaving the website until after opening. A client who searches “florist” in opening week and cannot find you moves on to a competitor’s site. Have the site live by opening day at the latest.
Building it with Your Own Digital Brand
If you want to build the brand, the site and the content together, the Your Own Digital Brand campaign includes a domain, 1 year of hosting, a 6-page brand website, structured data, 108 AI SEO-ready articles, a logo and a brand guideline. TRY 36,000 + VAT at a fixed price, a 10% coupon, a quota of 12 brands, final application date 1 November 2026. The domain is registered in your name. Details are on the campaign page.
Which 9 points are checked before launch?
The checklist confirms that the site works smoothly on the client’s phone. Each point gets a yes or no. If even one is a no, delay the launch by a day. The studio’s full promotion plan is in the new flower studio promotion guide, and the site’s role in the first three months in the first 90 days.
| No | Check | Status |
|---|---|---|
| 1 | Is the order button visible on the first phone screen? | Yes / No |
| 2 | Do name, address and phone match the Google profile exactly? | Yes / No |
| 3 | Does every collection have at least 3 real photos? | Yes / No |
| 4 | Are delivery districts and the order cut-off time written? | Yes / No |
| 5 | Does the form have a separate consent box for commercial messages? | Yes / No |
| 6 | Has Florist-type structured data been added? | Yes / No |
| 7 | Do the WhatsApp and phone buttons work with one tap? | Yes / No |
| 8 | Does every page have its own title and short description? | Yes / No |
| 9 | Does the site load in a few seconds on mobile data? | Yes / No |
The first week after launch
Fill in the order form yourself once a day and make sure the message reaches you. If the form breaks quietly, orders disappear quietly too.
Quick Summary
- A flower studio’s website has 9 pages; each answers one question.
- Order: order pages first, then repeat income, then trust pages.
- Delivery and returns get their own clear page.
- schema.org has a Florist type for florists.
- Check 9 points before launch.
- The site is live by opening day at the latest.
Short Glossary
Structured data: Structured data is the code block used to describe a page’s business details to search engines and AI in a machine-readable form.
Florist: Florist is the schema.org subtype of the local business and store types used to describe a flower shop.
Sitemap: A sitemap is the plan used to show how the pages of a site connect to each other.
Next Step
To build your brand, your 6-page site and your 108 articles in one package, apply to the Your Own Digital Brand campaign. The quota is 12 brands; the final application date is 1 November 2026.
Frequently Asked Questions
Source: Google Search Central — Local Business (LocalBusiness) structured data
Sık Sorulan Sorular
Instead of an exact price, write a range such as “from TRY …”. Clients know whether it fits their budget, and you avoid needless haggling in your messages.
Delivery districts, the order cut-off time, delivery time slots, what you do if the recipient cannot be reached, and what happens with a wilted or damaged delivery. Five headings, in short sentences.
According to Google’s local business documentation, name and address are required. Phone, opening hours, geo coordinates, website address, image and price range are recommended. The details should match your Google profile exactly.
Assistants lean on orderly, consistent information when they describe a business. The logic is in why structured data matters, and the outlook for florists in florists and AI.
The brand website in the campaign has 6 pages. You can choose the priority pages from this list of 9 and add the rest later; clarify the scope in the meeting. Online ordering and payment infrastructure is a separate offer.
Not the person who built the site, but someone seeing it for the first time. Hand a friend your phone and say “order a bouquet”. Time: 15 minutes. Where they get stuck is the first point to fix.
Nine pages are recommended: home, collections, subscriptions, events and weddings, corporate flowers, workshops, delivery and returns, about, and contact and ordering. Do not open a page for a service you do not offer.
The domain is registered in the client’s name. The package includes 1 year of hosting; hosting renewal from the second year is the client’s responsibility. The price is a fixed TRY 36,000 + VAT; with 20 percent VAT it comes to TRY 43,200, but check the current rate on the invoice.
The package includes a 6-page brand website. E-commerce infrastructure is an add-on, offered by special quote. If you will take payments on the site, have a lawyer check your distance-selling terms.
Updated: October 2026