Digital asset tiers: what Platinum, Gold and Silver mean and what drives the price
Digital asset tiers are the price steps for the set-up, working sites sold on ASSETOR. There are three: Silver, 6 assets at TRY 60,000; Gold, 2 assets at TRY 90,000; Platinum, 6 assets at TRY 180,000. The price changes with the tier an asset sits in. The tier is a starting point; you make the decision by looking at the asset’s own data.
Most people do not know this: the fastest place to see a site’s demand is the Performance report in Google Search Console, and by default it shows the last three months. So the shortest way to understand a tier is to look at those three months of clicks and impressions, not at the label. Below I open up the tiers, the gaps between them and what the label does not tell you.
What exactly do the Platinum, Gold and Silver tiers describe?
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- Silver: the entry step
- Gold: a narrow middle step
- Platinum: the top step
The tiers describe each asset’s price step. Silver is the entry step, Gold the middle and Platinum the top. The assets in every tier are e-commerce sites, manufacturing businesses or service platforms. All are set up, running and collecting demand. A tier is like lining up products on the same shelf in three rows by price tag.
| Tier | Number of assets | Price | Versus Silver |
|---|---|---|---|
| Silver | 6 | TRY 60,000 | 1x |
| Gold | 2 | TRY 90,000 | 1.5x |
| Platinum | 6 | TRY 180,000 | 3x |
Silver: the entry step
Silver is the lowest-priced tier at TRY 60,000 and holds six assets. It is the step most often viewed by someone taking over an online business for the first time.
Gold: a narrow middle step
Gold sits in the middle at TRY 90,000 and holds only two assets. With few options, the comparison is quick.
Platinum: the top step
Platinum sits at the top at TRY 180,000 and holds six assets. Its price is three times Silver.
How do you read the price gaps between tiers?
The steps are not evenly spaced. Moving from Silver to Gold adds TRY 30,000, a 50 percent rise. Moving from Gold to Platinum adds TRY 90,000, doubling the price. So when you look at Platinum, know that you are paying two to three times more, not “a little more”. Look for what covers that gap in the asset’s data.
Put the gap in your own terms
One Platinum asset costs the same as three Silver assets. Ask yourself: will this single asset bring more business than three smaller ones combined? Look for the answer in data, not guesses.
What does a tier label not tell you?
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- It does not tell you earnings
- It does not tell you fit
- It does not mean no risk
A tier label does not tell you earnings, fit or risk. It is like a hotel’s star rating: the stars describe the room, not whether your holiday will be good. A Platinum asset may not keep the till ringing for someone who does not know the trade. A Silver asset may work well for someone close to the business. No tier comes with an earnings guarantee.
It does not tell you earnings
Sales depend on your prices, your product and how fast you reply. Two assets in the same tier can give very different results with two different buyers.
It does not tell you fit
For someone who knows plumbing, a Silver plumbing platform may be closer than a Platinum manufacturing site. Fit is more about your trade than the price.
It does not mean no risk
Search demand moves with seasons and competition. A higher tier does not zero the risk; it only raises the price. Decide based on your own situation.
What drives the price, and what should you look at as a buyer?
On ASSETOR the asset’s tier sets the price. Ask separately, for each asset, why it sits in its tier. As a buyer, you have six criteria of your own that make comparing across tiers easier. These are not ASSETOR’s internal method; they are the checklist in your hand.
- Clicks and incoming enquiries over the last three months
- Number of published articles and product pages
- The domain’s age and registration history
- Type of business: e-commerce, manufacturing or service
- How close the asset is to your own trade
- The daily effort needed after the handover
Demand data comes first
The first item is the most critical. Many impressions and few clicks mean a crowded window and an empty shop. We explain why demand-collecting sites cost more in why demand-generating sites cost more.
Write the criteria side by side
Put two or three assets you like into a table against these six criteria. For the line-by-line price maths, see ready-made website prices.
What kinds of businesses are listed in each tier?
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- Listed in Silver
- Listed in Gold and Platinum
- Let’s say you run a herbal shop in your neighbourhood
As of October 2026, the ASSETOR page lists different kinds of business in each tier. Silver has assets in cosmetics, herbal goods, filters and home repair. Gold has two assets in soap and keratin products. Platinum has assets in cosmetics manufacturing, personal care and general product sales. The list can change, so check the page for the latest.
Listed in Silver
Sampuanix.com, Derman Aktar, Doğal Yağım, Filtreler.com, Tadilatçılar, Tesisat ve Tamir. Product sales and service platforms sit side by side.
Listed in Gold and Platinum
Gold: Sabun Fabrikam, Keratin Market. Platinum: Kozmetik Fabrikası, Bakım Sırları, Buyingo.com, Gümüş Ürünler, Plywooder.com, Eski Ürünler. “Gümüş Ürünler” means “Silver Products” and is an asset name, not the tier; a small naming joke, if you like.
Let’s say you run a herbal shop in your neighbourhood
Your shelves are full but the till is quiet, and nothing comes in online. A Silver asset in herbal goods may sit closer to you than a Platinum manufacturing site. This is a scenario; let closeness to your trade, not price, make the choice.
How do you set the budget before choosing a tier?
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- Narrow it with three questions
- Know your current shop’s profit
- Now you know
Set the budget on your total cash need, not the tier price. Add the first months’ costs after the handover, such as stock, shipping, ads or staff, to the asset’s price. Ask in writing whether the price includes VAT, and check the current rate on the invoice. That is the first step of cutting your coat to fit your cloth.
Narrow it with three questions
What total can I set aside? Which type of business do I know? How many hours a day can I give after the handover? The answers narrow the tier on their own.
Know your current shop’s profit
If you already run a store, first see whether it is truly profitable. You will find how in is my store profitable. Read the wider picture in buying a ready-made online business. To see the tiers and assets, go to the ASSETOR page.
Now you know
A tier is a price step, the steps are not evenly spaced, the label says nothing about earnings and the decision is made on the asset’s data. Look at the asset inside the tier, not at the tier.
Quick Summary
- Three tiers: Silver TRY 60,000, Gold TRY 90,000, Platinum TRY 180,000.
- Silver lists 6 assets, Gold 2 and Platinum 6.
- The steps are uneven: Platinum is three times Silver.
- A tier label does not tell you earnings, fit or risk.
- Buyers compare on six criteria; demand data comes first.
- Budget equals price plus post-handover costs.
Short Glossary
Asset tier: An asset tier is the label used to group digital assets for sale by price step.
Performance report: The Performance report is the Search Console screen used to see a site’s clicks, impressions, click-through rate and average position.
Domain age: Domain age is the term used to describe the time since an address was first registered.
Next Step
You can read the steps now; next, compare the assets. Browse the Platinum, Gold and Silver assets on ASSETOR and write each one side by side against the six criteria.
Frequently Asked Questions
Source: Search Console Help — Performance report (Search results)
Sık Sorulan Sorular
The page lists two assets in the Gold tier. Rather than guessing why, ask in the meeting. Deciding on a step with few options is easy, but so is rushing it.
On ASSETOR the price changes with the asset’s tier: Silver TRY 60,000, Gold TRY 90,000, Platinum TRY 180,000. You can ask in the meeting why an asset sits in its tier, with its data in front of you.
The tier does not say that, and no tier comes with an earnings guarantee. Results depend on your business, prices and reply speed. Decide based on your own situation.
Write down your total budget, the type of business you know and the time you can give. Those three answers narrow the tier; choose the asset closest to your trade.
Updated: October 2026