Core: Standard Depth, Full Access
For businesses with clear demand and limited competition, or those putting a single channel in order for the first time. Everything is included — the scope is set by how many VERNİS the work needs.
What Is a VERNİS?
VERNİS is a productive net working hour — time stripped of preparation, meetings and internal coordination. Pure production time at senior focus. At this intensity, 1 VERNİS is equivalent to roughly six hours of a senior employee's working day.
Nothing is deducted from yours
Briefing calls, internal coordination and administration come out of our time. Every VERNİS you pay for goes into production.
The rate is 4,000 TL — always
The same in Core, Pro and Max. A bigger package doesn't make skilled work worth less; it adds more VERNİS and more benefits.
You see where it went
A monthly VERNİS report shows which task consumed how much and what it produced. No bundled totals, no black box.
What Core Covers
Every package includes access to all services. What Core defines is depth: 30 VERNİS per month, spent where they produce the most.
Measurement first
Analytics, conversion tracking and consent configured before anything else. Without measurement, no later improvement can be verified.
Technical health
Site speed, mobile experience and broken links. These multiply the return on everything that follows.
Local presence
Listings, opening hours, contact details and review responses kept accurate and current.
3 content pieces monthly
Written against researched search terms, not translated from an existing language version.
Advertising management
Campaign structure, negative keywords and landing page matching — measured against enquiries, not clicks.
Written monthly report
What was done, what it produced, what comes next, and where the VERNİS went.
Core Benefits — Included at No Extra Charge
These items carry a separate cost when bought individually. Inside Core they are included at no extra charge.
- VERNİS transparency report — which task consumed how much time, in writing
- All accounts in your name — domain, hosting, analytics, advertising, marketplaces
- 24 Rules partnership annex — scope, communication, revisions and reporting, written
The VERNİS rate never drops — benefits are added instead
All three packages carry the same VERNİS rate: 4,000 TL. What increases at higher tiers is the number of VERNİS and the benefits included. Each item below carries a separate cost when bought individually; inside the package it is included at no extra charge.
Prices are fixed for six months. The monthly fee does not change for six months from the contract date; any revision is communicated at least one month in advance.
Where Core Sits
The same criteria across all three packages. The starred rows are benefits included at that tier.
| Core | Pro | Max | |
|---|---|---|---|
| Monthly fee | 120,000 TL | 240,000 TL | 360,000 TL |
| Monthly VERNİS | 30 | 60 | 90 |
| VERNİS rate | 4,000 TL | 4,000 TL | 4,000 TL |
| Content per month | 3 | 6 | 9 |
| Concurrent projects | 1 | 2 | 3 |
| Access to all services | ✓ | ✓ | ✓ |
| Price fixed 6 months | ✓ | ✓ | ✓ |
| ★ Annual independent audit | — | ✓ | ✓ |
| ★ AI visibility measurement | — | ✓ | ✓ |
| ★ Competitor monitoring | — | ✓ | ✓ |
| ★ Strategy session | — | Monthly | Weekly |
| ★ Second-language content | — | — | ✓ |
| ★ Emergency response priority | — | — | ✓ |
Frequently Asked Questions
Who is Core for?
Businesses running one main channel with clear demand and limited competition, or those establishing order for the first time. If you run three or more channels needing coordination, Pro fits better and we'll say so.
What is a VERNİS?
A productive net working hour: time stripped of preparation, meetings and internal coordination, at senior focus. Briefing calls and administration come out of our time, not yours. At this intensity, 1 VERNİS is equivalent to roughly six hours of a senior employee's working day.
Why doesn't the VERNİS rate drop in larger packages?
Because an hour of skilled work isn't worth less because the package is bigger. The rate is 4,000 TL in all three packages; what increases at higher tiers is the number of VERNİS and the benefits included.
Are prices really fixed for six months?
Yes, and it's written into the contract. The monthly fee doesn't change for six months from the start date, and any revision afterwards is communicated at least one month in advance.
What happens if we exceed the monthly VERNİS?
You're informed before it happens and your approval is requested. If approved, additional VERNİS are invoiced at the same rate; if not, the work carries into the next month. No unexpected invoice is issued.
Do unused VERNİS carry over?
Up to three VERNİS carry into the following month. In digital work, consistency produces more than saving up and spending in bursts. If usage stays low for several months, a smaller package probably fits better — and we'll say so.
Is the advertising budget included?
No. Management fee and media spend are separate lines. The advertising account is opened in your company's name and the budget is paid directly to the platform from your own card.
Who owns the accounts and the work?
Your company. Domain, hosting, analytics, advertising and marketplace accounts are all registered to you; we are added as users. This clause goes into the contract without the client having to ask.
How long is the commitment?
Management engagements run on a minimum nine-month cycle, because content and search visibility compound over time. The six-month price guarantee is not a lock-in period.
What's in the monthly report?
Summary, outcome figures, comparison against previous periods, work completed, the status of last month's items and next month's plan — plus the VERNİS report showing where the time went.
Do you work with companies based outside Turkey?
Yes, extensively. Communication, documentation and reporting run in English, and remote working is the norm for a significant part of our client base.
Do you guarantee results?
No, and nobody can. Search results cannot be guaranteed by any provider. What we guarantee is the working method: written scope, VERNİS reporting and measurable monthly output.
Is Core the Right Fit?
A discovery call carries no obligation. If a smaller package fits better, we'll say so — and if you don't need a monthly engagement at all, we'll say that too.