How do you use user-generated content?
Customers are posting photos of your product. This is the most convincing advertising a brand can have: another customer’s eyes, real use. But resharing without permission is risky. 👥
User-generated content builds trust and eases the content load; it’s managed with consent, selection and thanks.
Short answer: invite customers to create, collect what’s shared, ask permission before reusing and credit the creator. Fake or bought content is never used. 🤝
Four types of user content
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- Product photos
- Reviews and experiences
- Before and after
- Events and community
All build trust. ⭐
Product photos
The product in a customer’s home or hand; real use. 📷
Reviews and experiences
Written or video experiences; evidence for customers deciding. 💬
Before and after
The customer’s own result; powerful but consent is a must. 🔄
Events and community
Posts from events; a sense of belonging. 🎉
Inviting
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- A note in the parcel
- Post-delivery message
- Themes and series
- Visible thanks
Four routes. 📣
A note in the parcel
A short note inviting sharing, with a tag suggestion. 💌
Post-delivery message
An easy way for those who want to share. 📩
Themes and series
Invites around a theme; content diversifies. 🎨
Visible thanks
Thanks and (with consent) a feature for customers who share. 🙏
Consent and use
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- Explicit consent
- Scope
- Crediting
- Personal data
Four rules. 📜
Explicit consent
Ask for explicit consent to reshare or use in ads. ✍️
Scope
Where, how long, in ads or not; the consent scope is clear. 📐
Crediting
Consented content credits its creator. 🏷️
Personal data
People shown, children, home details; extra care. 🛡️
Collecting and archiving
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- Tag and mention tracking
- Consent record
- Into the library
- Selective use
Four habits. 🗂️
Tag and mention tracking
Posts tagging the brand are monitored regularly. 🔔
Consent record
Who consented, to what, when; see the copyright guide. 🗄️
Into the library
Consented content enters the image library with tags; see the image library guide. 📚
Selective use
Content fitting the brand’s voice and quality is chosen. 🎯
Four common mistakes
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- Resharing without consent
- Ads without consent
- Fake user content
- Forgetting the sharer
All four damage trust. 🚧
Resharing without consent
Customers are hurt, and the content becomes a complaint. ⚠️
Ads without consent
Organic sharing consent doesn’t cover ads. 📢
Fake user content
Invented customer content is noticed and destroys trust. ❌
Forgetting the sharer
Customers not thanked won’t share again. 🤐
What should I do today?
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- Step 1: find posts tagging you
- Step 2: a permission message
- Step 3: an invite note
- If you want help
Three steps, one hour. 🪜
Step 1: find posts tagging you
The last three months; a list. 🔍
Step 2: a permission message
Short, polite, clear scope; a template. ✍️
Step 3: an invite note
A one-line invite for parcels or post-delivery messages; this week. 💌
If you want help
Let us set up your user content routine together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the digital media consulting page. 🎯
Related reading from the archive: collecting reviews · word of mouth.
📝 Notes From the Field
A brand’s products were often shared by customers, but it reshared them without asking; when one customer objected, a post had to be removed. A permission message template, consent records and an in-parcel invite note were introduced. The consented user content archive grew and these posts became the brand’s most engaging content.
📖 Short Glossary
User-generated content: content customers create about a brand or product. Resharing: publishing someone else’s content on your own account. Consent scope: the channels and period consent covers. Tag: mentioning a brand in a post.
⚡ Quick Summary
User content is the most convincing advertising, but it’s managed with consent. 👥 Product photos, reviews, before-after and event posts build trust. Invite customers via parcel notes, delivery messages, themes and visible thanks. Reuse with explicit consent, clear scope and credit; ads need separate consent. Never use fake content.
🎯 Next Step
Let us set up your user content routine: use the consult your expert form. Live content sits in the live streams guide; for your setup see the digital audit.
Frequently Asked Questions
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Usually not. Tagging isn’t permission to reshare or advertise; asking explicitly is the right way.
A written message or form may be enough; record scope, date and person. More detailed consent is advisable for ads.
Yes, but the relationship must be clearly disclosed. Misleading or hidden paid posts damage trust and may breach regulations.
Source: Turkish Personal Data Protection Authority — guidance