MediaMarkt offers 5x CLUB points in its app, how can a retailer move shoppers to an app?
Through its “App İndir” (Download the App) campaign, running until 27 October 2026, MediaMarkt Türkiye is giving app users a basket discount and MediaMarkt CLUB members 5x CLUB points (Perakende.org, 17 October 2026). The discount amount and conditions are not stated; according to the company, CLUB has more than 10 million members.
Here is why it matters to you: MediaMarkt is using a discount and loyalty points to pull customers from its stores and website into its own app. For every retailer with a physical store, the question is the same. What does it cost to move customers into your own channel, what do you get back, and which number tells you?
What does MediaMarkt’s App İndir campaign include, and how long does it run?
It has two parts: a basket discount for MediaMarkt App users and 5x CLUB points for MediaMarkt CLUB members. The campaign runs until 27 October 2026 (Perakende.org). The start date, discount amount, minimum spend and category limits are not given in the report. Which purchases earn the points, and what the points are worth in TL, have not been disclosed either.
Why does MediaMarkt invite customers to its app with both a discount and points?
Because the two tools speak to different customers. A basket discount gives a first-time downloader an instant reason. 5x points tie an existing CLUB member’s next purchase to the app. The company has not explained its reasons; this reading is the desk’s interpretation.
Should a retailer use discounts or loyalty points to move shoppers to an app, judging by MediaMarkt?
Use both, for different jobs: the discount drives the first download, the points drive repeat purchases. Customers who come only for a discount may delete the app once it ends and walk away. Points alone are slow to attract new customers. The table below compares the cost and the measure of three tools.
| Tool | When the cost is paid | What to measure |
|---|---|---|
| Basket discount | At purchase, from profit | Downloads and first order |
| Multiplied points | When points are spent | Repeat purchase rate |
| In-store QR prompt | Till and staff time | Downloads from the store |
Which retailers does MediaMarkt’s app campaign affect, and how?
Chains that can join store and online channels in a single customer record gain. Mid-sized tech stores with no app or loyalty programme struggle. In autumn 2026, electronics shoppers in Türkiye compare the same product across stores, websites, marketplaces and apps. App developers and payment providers gain work indirectly.
How can app and loyalty data like MediaMarkt’s be used in digital marketing?
For personal offers, timed notifications and one customer view across channels. When a customer logs into the app, store and online purchases can sit in one record. That record makes it easier to aim ad budget at people likely to buy, not at everyone. The app store page is the shop window where the first download decision is made.
What should a retailer without an app or loyalty programme do this week, after MediaMarkt’s example?
This week, do not build an app; count your registered customers first. Check how many customers at the till have a phone number or email on file, and how many of them came back. Then write one loyalty rule, for example a gift after a set number of purchases. Decide on an app based on three months of results from this simple programme.
Quick Summary
- MediaMarkt Türkiye’s “App İndir” campaign runs until 27 October 2026 (Perakende.org, 17 October 2026).
- App users get a basket discount; the amount and conditions were not disclosed.
- MediaMarkt CLUB members get 5x CLUB points (Perakende.org).
- According to the company, MediaMarkt CLUB has more than 10 million members.
- According to the company, MediaMarkt Türkiye runs 102 stores in 32 provinces, and its app is on three app stores.
Short Glossary
- Loyalty programme
- Loyalty programme is the term used to describe a membership system that rewards repeat purchases with points, discounts or perks.
- Repeat purchase rate
- Repeat purchase rate is the measure used to show the share of customers who buy more than once in a given period.
- Push notification
- Push notification is the term used to describe a short message an app sends to the user’s phone screen.
Frequently Asked Questions
Next Step
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Sources: Perakende.org, report on MediaMarkt Türkiye’s App İndir campaign, 17 October 2026 · MediaMarkt Türkiye, about us page
Updated: October 2026
Sık Sorulan Sorular
According to the company, MediaMarkt Türkiye runs 102 stores in 32 provinces and has sold online since 2013. Its app is on the App Store, Google Play and Huawei AppGallery, as listed on its corporate “about us” page. So the campaign works inside a multichannel structure of stores, web and app.
According to the company, CLUB has more than 10 million members. The figure appears in the report but not on the corporate page. A member count shows registered customers; it does not show active users or app downloads.
It is a campaign text with no named spokesperson and no numeric conditions. A slogan is an invitation, not information. What is useful to other businesses is how the campaign is designed.
The retailer pays for the discount and the points; in some campaigns suppliers contribute, but there is no such information for this one. The customer gets an instant discount or points to spend later. The retailer gains a channel to reach the customer without paying for ads.
Points do not leave the till until the customer spends them, and some are never used. A discount comes off the profit on that day, in that basket. This difference is one reason loyalty programmes are so often chosen.
Direct contact with the customer: notifications, personal offers and purchase history. Every customer reached without paying an ad platform is a saving in the marketing budget. That value lasts only as long as the app stays on the phone.
With a single QR code at the till, on the receipt and on shelf labels. A one-sentence invitation from the cashier often works better than a poster. To count downloads from the store separately, use that QR code only in store.
Build the sum with your own numbers. The discount and points you give a customer who moves to the app should be smaller than the extra purchases you expect from them in a year, times profit per basket. Update that estimate with real data from the first three months. If the numbers do not add up, the campaign is collecting bargain hunters, not customers.
A discount brings a one-off download, and the app can be deleted the next day. If the value of points is unclear, customers may not even notice them. Writing the points rule in one plain sentence cuts arguments and complaints at the till.
Its place on the customer’s phone. While a big chain’s app sends notifications, the small store sees the customer only when they pass by; when they stop coming, the till stops turning over. A messaging list or a simple loyalty card can partly close that gap.
A marketplace brings customers, but the relationship stays with the marketplace. A seller with no channel of its own pays commission on every sale and cannot count on repeat purchases. We look at the cost of joining a marketplace in our piece on n11’s zero commission offer.
A retailer’s app becomes one more shop window where manufacturers meet customers. For a producer wanting a direct customer relationship, the question is bigger than choosing a channel. We explain where a small producer can start abroad in our piece on Sunar Yatırım’s export strategy.
They help when sent in a category the customer cares about, at the right time. Pushing slow-moving products by notification every day is how apps get deleted. Track notification frequency and open rate every week.
Before downloading, customers read the description, the rating and the reviews. If the page is out of date, the in-store invitation is wasted. Being on three different app stores keeps users of different phones from being left out.
With a phone number at the till or a membership code in the app. A store customer’s history can then be used in online offers. Check consent and notice rules for processing personal data with the official source; this is not legal advice.
Registered customers, repeat purchase rate, average basket and campaign cost. These four numbers tell you whether an app investment is needed. Without them, an app is just decoration.
A messaging list, a digital loyalty card or membership on your website. These tools collect customer records at low cost. Once the customer base grows, the app decision rests on firmer data.
When store, website and marketplace data have to be joined into one customer record. We design multichannel loyalty and app programmes through our e-commerce consulting work. Retail news is interpreted for you on our retail page.
The campaign ends on 27 October 2026. The start date is not given in the report.
The announcement gives no discount amount, minimum spend or category limit. Check the company’s own channels for current terms.
A messaging list, a digital loyalty card or website membership. The app decision is sounder when based on customer data collected with these tools.