Digital marketing package prices: a TRY 36,000 breakdown plus the separate ad budget
On digital marketing package prices, Adapte’s Get Visible Online campaign has one answer: TRY 36,000 + VAT, paid upfront at a fixed price, for a 3-month period. With 20 percent VAT, the total leaving your pocket is TRY 43,200. Split by month, it comes to TRY 12,000 excluding VAT.
The ad budget is not inside that figure. If you choose the Google Ads or Meta Ads Recipe, you pay the budget separately to Google or Meta. If you choose the Website Recipe, there is no ad budget line at all.
What exactly do you get for TRY 36,000?
BU BÖLÜMÜN ÖZETİ
- 1. Website Recipe: 5 deliverables
- 2. Google Ads Recipe: 4 deliverables
- 3. Meta Ads Recipe: 4 deliverables
For TRY 36,000 + VAT you get one of three recipes, and work runs on that recipe for 3 months. Which one suits you is decided from your needs form. Deliverables differ, but the price stays the same whichever you pick.
1. Website Recipe: 5 deliverables
A mobile-friendly sales page, contact buttons, a Google Business Profile, basic SEO and visitor tracking. This is the only recipe that needs no ad budget. If customers are not coming through the door, it is usually the first step.
2. Google Ads Recipe: 4 deliverables
Ad account setup, keyword research, search campaigns and conversion tracking. The ad budget is paid to Google separately.
3. Meta Ads Recipe: 4 deliverables
Pixel setup, audience settings, image and text ads, and conversion tracking. It reaches people on Instagram and Facebook who are not searching for you yet. The ad budget is paid to Meta separately.
What is the total with VAT, and what does it come to per month and per day?
The package fee is TRY 36,000, VAT at 20 percent adds TRY 7,200, and the upfront payment is TRY 43,200. Spread over 3 months that is TRY 14,400 a month, or TRY 12,000 excluding VAT. Over 90 days it equals TRY 400 a day excluding VAT.
| Item | Excluding VAT | Including VAT (20%) |
|---|---|---|
| 3-month package fee (upfront) | TRY 36,000 | TRY 43,200 |
| Monthly equivalent | TRY 12,000 | TRY 14,400 |
| Daily equivalent (90 days) | TRY 400 | TRY 480 |
| Ad budget | Not included, paid separately to Google or Meta | |
Count the VAT in
If you are VAT registered, you may be able to deduct the VAT you pay under the general rules. Plan cash around TRY 43,200.
Why is the ad budget not included, and who receives it?
The package fee pays for setup and 3 months of work. The ad budget goes to the platform that shows your ads, meaning Google or Meta. It is paid straight to the platform and never mixes with the package fee. You set the monthly ceiling to suit your cash.
How do you calculate the ad budget in 3 steps?
In Google Ads you enter the budget as an average daily amount. According to Google’s help page, for most campaigns spend on a given day can reach up to twice the average daily budget. Over a month, spend does not exceed 30.4 times the daily budget.
- Write down the monthly ceiling. Set the most you can put into ads each month, for example TRY 9,120.
- Divide the ceiling by 30.4. 9,120 ÷ 30.4 = TRY 300. That is the average daily budget you enter in Google Ads.
- Multiply by 3 months. 9,120 × 3 = TRY 27,360. That is the ceiling of your 3-month ad budget.
What does the 3-month total come to for each recipe?
The total cost is the package fee plus the ad budget of the recipe you choose. With the Website Recipe the total is TRY 43,200. With the ad recipes, the total rises with the budget you set. The table below uses the example budgets above.
| Recipe | Package (incl. VAT) | Example ad budget (3 months) | Example total |
|---|---|---|---|
| Website Recipe | TRY 43,200 | TRY 0 | TRY 43,200 |
| Google Ads Recipe | TRY 43,200 | TRY 27,360 (TRY 300 a day) | TRY 70,560 |
| Meta Ads Recipe | TRY 43,200 | TRY 18,000 (TRY 200 a day) | TRY 61,200 |
Taxes on the ad invoice
The ad platform’s invoice may list taxes separately. Check your billing settings.
Fill in the table with your own numbers
Write your own daily budget, multiply it by 30.4 and then by 3. Add the result to TRY 43,200. That is how you cut your coat according to your cloth.
How many new customers does the package need to pay for itself?
The threshold formula is simple: divide the total cost by the gross profit one new customer leaves. The result is the number of extra customers who need to come through the till in 3 months. If it looks reasonable, the package adds up; if not, revisit the recipe or budget.
Example: TRY 400 gross profit per customer
Say each new customer leaves an average of TRY 400 in gross profit. For the Website Recipe, 36,000 ÷ 400 = 90 customers, roughly 1 extra customer a day over 3 months. In the Google Ads example, (36,000 + 27,360) ÷ 400 ≈ 159 customers. The calculation uses the amount excluding VAT, because VAT may be deductible if you are registered.
Which 6 questions should you ask before paying?
Because payment is upfront, settle the decision before you pay. The six questions below cover price, ad budget and delivery, and take about ten minutes to ask on the call. For where packages fit in the first 3 months, see digital marketing packages.
- Which recipe is recommended for me, and why?
- What is the total payment including VAT?
- Do I need an ad budget, and if so, what should the monthly ceiling be?
- Whose name are the ad account and payment card in?
- Which numbers will we review together at the end of the first month?
- If I have a coupon code, where do I mention it?
Quick Summary
- The package is TRY 36,000 + VAT, TRY 43,200 with VAT, upfront and fixed.
- The monthly equivalent is TRY 12,000 and the daily TRY 400, excluding VAT.
- The ad budget is not included and is paid to Google or Meta separately.
- The Website Recipe has no ad budget line.
- In Google Ads, monthly spend does not exceed 30.4 times the daily budget.
- Threshold: total cost ÷ gross profit per customer.
Short Glossary
Average daily budget: The average daily budget is the Google Ads setting used to define how much a campaign spends per day on average.
Conversion tracking: Conversion tracking is the measurement setup used to count calls, forms or sales that come from ads.
Break-even point: The break-even point is the threshold used to find the number of sales or customers an expense needs to pay for itself.
Next Step
If you have done your numbers, the next move is to find out which recipe fits you. Apply for the Get Visible Online campaign and get a recipe and budget suggestion based on your needs form.
Frequently Asked Questions
Source: Google Ads Help — About average daily budgets
Sık Sorulan Sorular
You know the amount on day one and it does not change for 3 months. We explain how a fixed-price package differs from a monthly fee in what is a fixed-price digital package.
Ad budgets vary widely. A neighbourhood barber and a province-wide shop need different budgets.
No. The Website Recipe does not set up ads, so there is no ad budget line. Your total cost stays at TRY 43,200. You can read the general logic of ad budgets in how much should my ad budget be.
Google spends more on busy days and less on quiet ones. A campaign set at TRY 300 a day may spend up to TRY 600 on one day.
On Meta you can set a daily or a lifetime budget. If you aim for TRY 200 a day, you set aside about TRY 18,000 for 90 days.
The most common mistake: dividing the monthly budget by 30 and entering that as the daily budget. A business that thinks a TRY 300 daily budget means TRY 9,000 a month meets a TRY 9,120 bill at month end. Small gap, but with tight cash it leaves a hole in the till.
Write your profit per customer realistically, then try a lower-budget recipe. You can find a 3-month comparison of a package against single services in table form in package or single service.
You fill in the needs form, Adapte suggests the right recipe, and delivery starts with payment. Mention any coupon code in your application or the call. To fill in the form, go to the Get Visible Online campaign page.
No. The TRY 36,000 + VAT package fee covers setup and 3 months of work. With the Google Ads or Meta Ads Recipe, the ad budget is paid separately to Google or Meta. The Website Recipe needs no ad budget.
Payment is upfront at a fixed price: TRY 36,000 + VAT, which is TRY 43,200 with 20 percent VAT. After Adapte suggests the recipe, delivery starts with payment.
Simply mention your coupon code when you apply or during the call.
Updated: October 2026