Google Ads Agency for the Turkish Market
Campaigns measured against enquiries and orders, not clicks. If we can't show what your budget produced, we haven't done the job.
Spending Without Knowing What It Produced
The most common problem in the accounts we inherit isn't strategy. It's that nobody can say how many enquiries last month's budget generated — because conversion tracking was never configured.
Clicks reported, results assumed
Monthly reports show impressions and clicks. Those are activity metrics; they say nothing about whether the phone rang.
Budget leaking sideways
Without a negative keyword discipline, spend goes to searches unrelated to what you sell — job seekers, repair queries, free alternatives.
Traffic landing nowhere useful
Ads for a specific product pointing at a homepage. The visitor has to hunt for what they clicked on, and most don't.
How We Run Accounts
The sequence matters more than any single tactic. Measurement first, waste second, growth third — in that order, without exception.
Measurement before spend
Conversion tracking is configured and verified before campaign work begins. Optimising an unmeasured account is guesswork dressed as expertise.
Stop the leak
Search terms reviewed weekly, negative lists built from actual data, landing pages matched to ad promise. This alone recovers budget in most accounts.
Then scale what works
Budget moves toward what produces enquiries and away from what doesn't. One change at a time, so the effect of each is actually known.
What's Covered
Search campaigns
Account structure, keyword and match type strategy, ad copy in Turkish written for local search behaviour rather than translated.
Shopping and e-commerce
Product feed setup, shopping campaigns and catalogue-level bidding for WooCommerce and other platforms.
Conversion tracking
Enquiry forms, calls, purchases and consent-compliant measurement — configured so reported numbers match reality.
Landing page alignment
Ads point where the promise is kept. Where a suitable page doesn't exist, we say so rather than sending traffic to a homepage.
Reporting you can read
Monthly: what was spent, what it produced, what changed and what comes next. Written for decision-makers, not for other advertisers.
Account ownership
The Google Ads account is registered in your name. Historical data stays with you if the engagement ends — it cannot be recreated.
Working Together
Management fee is separate from your advertising budget, which is paid directly to Google. Package depth depends on account size and competitive intensity.
Standard depth. Focused accounts with clear demand and limited competition.
Start with discoveryDeeper work. Competitive categories, multiple campaign types, e-commerce feeds.
Start with discoveryDeepest work. Large catalogues, multi-market accounts, priority access.
Start with discoveryAdvertising budget is paid directly to Google and is not included in these figures. VERNİS is our unit of work: a productive net working hour of pure production time — at this intensity, 1 VERNİS is equivalent to roughly six hours of a senior employee's working day. The rate is 4,000 TL in all three packages.
The VERNİS rate never drops — benefits are added instead
All three packages carry the same VERNİS rate: 4,000 TL. What increases at higher tiers is the number of VERNİS and the benefits included. Each item below carries a separate cost when bought individually; inside the package it is included at no extra charge.
Prices are fixed for six months. The monthly fee does not change for six months from the contract date; any revision is communicated at least one month in advance.
Who We Work With
Companies spending without visibility
Budget goes out monthly, reports arrive, but nobody can connect the two to actual enquiries. Measurement comes first here, before any campaign change.
Foreign brands advertising into Turkey
Campaigns built on translated keyword lists systematically miss local search phrasing. Rebuilding the keyword layer in Turkish usually changes performance more than any bid strategy.
E-commerce catalogues
Product feeds, shopping campaigns and catalogue-level bidding, connected to real order data rather than platform-reported conversions alone.
Accounts inherited from a previous agency
The handover starts with structure and access review. Historical data cannot be recreated, so preserving it is the first priority — not the campaigns.
Businesses starting from zero
New accounts are built measurement-first: tracking configured, a narrow initial keyword set, then expansion once there is data worth acting on.
When advertising isn't the answer
If the landing experience or product positioning is the bottleneck, advertising amplifies the problem. We'll say so rather than take the budget.
Frequently Asked Questions
Is the advertising budget included in the fee?
No. Management fee and advertising spend are separate: the budget is paid directly to Google from your own account, and you see exactly where it goes.
Do you take over existing accounts?
Frequently. The handover starts with an access and structure review so historical data isn't lost — that data cannot be recreated once access is gone.
Who owns the Google Ads account?
You do. It is registered in your name and access stays with you throughout. Accounts held by an agency put years of measurement history at risk.
Why does conversion tracking come before campaign work?
Because optimisation without measurement is guesswork. Until enquiries and orders are tracked, no one can say which campaign is worth scaling and which is wasting budget.
What is a negative keyword list and why does it matter?
It defines searches your ads should not appear for. Without one, budget goes to queries unrelated to what you sell — a leak that runs quietly for months.
Can you run ads for e-commerce catalogues?
Yes, including product feed setup and shopping campaigns for WooCommerce and other platforms, with bidding managed at catalogue level.
Do you write ad copy in Turkish?
Yes, written for local search behaviour rather than translated. Directly translated copy misses the phrasing Turkish users actually search with.
How quickly do results appear?
Measurement fixes show within days and waste reduction within weeks. Meaningful optimisation requires enough conversion data to act on, which typically takes a few weeks of clean tracking.
What if our landing pages aren't suitable?
We say so before spending. Ads pointing at pages that don't match the promise waste budget regardless of how well the campaign is built.
How do AI Overviews affect search advertising?
Impressions rise while clicks fall as answer panels satisfy more queries. Performance judged on click-through rate alone will look worse than it is; our guide on ads inside AI Overviews covers what changes.
Can we start with an account review instead?
Yes. An independent review documents where budget is going before any management commitment — see Digital Audit.
Do you work with companies outside Turkey?
Yes. A significant part of our work is managing Turkish-market campaigns for brands based abroad, with reporting and communication in English.
Request an Account Review
Tell us your sector and current setup. We'll look at where the budget is going and tell you what we see — before any commitment.