Evidea opens its first Antalya store on 22 October, can online demand pick a store city?
Evidea, the homeware retailer, will open its first Antalya store on Thursday 22 October 2026 on the first floor of Mall of Antalya in the Kepez district (Perakende.org, 15 October 2026). According to the company, Antalya is one of the cities sending Evidea the most online orders, and the store is opening in response to that demand.
What it means for you: a business that sells online can choose the city for a physical store by reading its own order data. The question is which data counts as enough, and how much of that order density will turn into store sales.
What is known about Evidea’s Antalya store?
Four things are known: the address, the opening date, the product range and the company’s reason. The store will open on the first floor of Mall of Antalya, on Serik Caddesi in the Altınova Sinan neighbourhood of Kepez. It will sell kitchen and tableware, home textiles, decoration and small electrical appliances (Perakende.org).
Can online order data pick the city for a store like Evidea’s?
Yes, but not on its own. Order density shows that the brand is known in that city and that demand exists. Whether a store can carry its rent is a separate question, and you need mall footfall, tenant mix and shipping costs to answer it.
Which steps lead from order data to a store location like Evidea’s?
BU BÖLÜMÜN ÖZETİ
- Map orders at district level
- Check the repeat purchase rate
- Compare shipping costs with store rent
Four steps: map orders by city and district, check the repeat purchase rate, calculate shipping costs and match candidate malls against that map. This order means the decision rests on data, not guesswork. Each step uses information you can pull from your own e-commerce dashboard.
Map orders at district level
City level is not enough. In a large city like Antalya, the district orders come from directly shapes the choice of mall. Delivery addresses are the raw data for this map.
Check the repeat purchase rate
A customer who buys once and disappears is not the same as one who returns every season. A district with high repeat purchases feeds steady store traffic. If the rate is low, order density may come from campaigns.
Compare shipping costs with store rent
If shipping and return costs to that city are high, a store can take over part of the work as a collection point. That saving becomes a line in the rent calculation.
Who does Evidea’s Antalya store affect, and how?
Stores in Antalya selling kitchenware, tableware, home textiles and decoration feel it most directly. Neighbouring tenants at Mall of Antalya may gain from a new homeware draw. Parcel carriers feel it indirectly, because part of the city’s online orders may shift to the store.
How will shoppers find Evidea’s new Antalya store online?
Through the map profile, local search and an announcement to existing online customers. A shopper searches “Evidea Antalya” or “Mall of Antalya homeware”. The floor, opening date and opening hours should be on the profile before the doors open.
What should an online seller weighing a store do this week?
BU BÖLÜMÜN ÖZETİ
- A location checklist
- Check the contract and the rules
- Connect e-commerce data to the store decision
Export the last twelve months of orders from your e-commerce dashboard, by city and district. Our desk recommends ranking the top five cities together with repeat purchase rate and shipping cost. The store decision should come to the table only after this sheet.
A location checklist
Is order density mapped at district level? Does the candidate mall’s tenant mix fit your product? Are rent, service charges and shipping savings in the same table?
Check the contract and the rules
Retail in Turkish malls falls under Law 6585 on the regulation of retail trade and the Regulation on Shopping Malls. Verify with the official source; this is not legal or financial advice.
Connect e-commerce data to the store decision
Analysing order data and turning it into a channel and location decision is one of the jobs we handle in e-commerce consulting.
Quick Summary
- Evidea will open its first Antalya store at Mall of Antalya on 22 October 2026 (Perakende.org, 15 October 2026).
- The store will sell kitchen and tableware, home textiles, decoration and small appliances (Perakende.org).
- According to the company, Antalya is one of the cities sending Evidea the most online orders.
- AVM Dergi and Ekonomi Politikası ran the same story with the same content on the same day.
- Floor space, headcount and total store count have not been disclosed.
Short Glossary
- Order density
- Order density is the e-commerce term used to show how heavily online orders cluster in a given city or district.
- Repeat purchase rate
- Repeat purchase rate is the indicator used to measure the share of one-time buyers who place another order.
- Channel shift
- Channel shift is the retail term used to describe customers moving their shopping from one sales channel to another.
Frequently Asked Questions
Next Step
If you want to turn your order data into a store and channel decision, fill in our consult your expert form.
Sources: Perakende.org, 15 October 2026 · AVM Dergi, 15 October 2026 · Ekonomi Politikası, 15 October 2026 · Evidea website (linked in the text)
Updated: October 2026
Sık Sorulan Sorular
Perakende.org, AVM Dergi and Ekonomi Politikası ran the same story with the same content on 15 October 2026. The text appears to come from a company press release, but the release itself could not be found. For current store information, see Evidea’s website.
The store’s floor space, headcount and opening hours. Evidea’s total store count, and where this store sits in that count, do not appear in the 15 October sources either. No opening campaign has been announced.
It is a company statement. Neither the ranking nor the order data has been published. Read the phrase as an example of the method; Antalya’s exact rank and order volume are not known.
That people in that city search for the product and buy it. A new store there would not have to build awareness from scratch. But it does not prove on its own that online customers will also walk into a store.
How walk-in customers behave. If an online buyer is happy to receive a parcel at the door, a store may offer them nothing new. A store makes a difference only when it meets a need to touch, try or take home right away.
The colour of a dinner set, the feel of a duvet cover and the weight of a pan do not fully come across on a screen. In these categories, shoppers want to see the product. In a city with online demand, a store can work as the showroom that settles that doubt.
Focus on local advantages rather than price. In Antalya’s home retail in autumn 2026, fast delivery, personal advice and products from local makers are ways to stand apart from a chain. Keep the most-asked items on the shelf so customers do not walk out empty-handed.
Your own order data is a location map. Even without plans for a full store, you can test a pop-up stand or a collection point in the city where orders cluster.
A new store means new shelf space. We look at how home goods producers organise for exports through Weltew’s new headquarters in İnegöl, and at how a new brand reaches the shelf through Judydoll’s Gratis entry.
By email or app notification to customers with order history in that city. This audience already knows the brand, so an opening announcement can work better than a cold ad.
Changes in online orders from the city, store sales and requests for directions. If online orders fall while store sales rise, there is a channel shift. If both rise, the store is growing the brand.
According to Perakende.org on 15 October 2026, the store will open on Thursday 22 October 2026 on the first floor of Mall of Antalya in Kepez.
Not on its own. Weigh order density together with repeat purchase rate, shipping costs and the candidate mall’s footfall.
Part of the online orders from that city may move to the store. Tracking store and online sales together shows whether total sales are growing.