Does my brand appear inside AI answers?
People now ask AI instead of searching — are we in those answers? A new and uncomfortable question: being recommended without a click. 🤖 This is not a platform but a new…
Yazının devamı →Digital Marketing Consulting
Not managing channels; establishing the order in which demand forms and distributing the budget along it. Straight answers to 18 real questions.
Why don’t my customers refer anyone?
Our customers are happy but nobody refers anyone. The best customers arrive by recommendation — and in most businesses that recommendation is left entirely to chance. 🗣️ A referral is not a…
Yazının devamı →When should I close a marketing channel?
Should we close this channel? The hard part is that closing and continuing both cost something. Carrying a dead channel is more expensive than closing it. 🛑 Closing a channel takes more…
Yazının devamı →Should we start a podcast, and who does it help?
Should we start a podcast? It sounds enjoyable, the team gets excited — and it quietly stops around episode six. 🎙️ Audio is not a traffic channel. It is a depth and…
Yazının devamı →Can word-of-mouth customers be managed?
"Our customers come by word of mouth" — but can that be managed? Most businesses say it like a piece of luck. In fact word of mouth is a system whose conditions…
Yazının devamı →Does LinkedIn work for B2B sales?
We have a company page and nobody sees it — does LinkedIn work for us? Every B2B business asks this, and most set the channel up wrong. 💼 LinkedIn is not a…
Yazının devamı →Is affiliate marketing right for our business?
Is affiliate marketing something we should try? "Pay only when a sale happens" sounds risk-free. Saying there is no risk is wrong; the risk moves. 🤝 Affiliate is not a channel in…
Yazının devamı →Does appearing in the press turn into sales?
We got the coverage, and the phone never rang. Appearing in the press feels good; the till often says nothing. 📰 PR is not a sales channel. It is a trust and…
Yazının devamı →Should we market through WhatsApp and SMS?
If we message our customer list, will it sell? It will — and done wrong, you lose the list in a single send. 📱 Messaging has the highest open rate of any…
Yazının devamı →Should I build a newsletter, or is social enough?
We have plenty of followers — why do we need a newsletter? Because those followers are not yours. The day the platform changes a rule, your reach changes with it. 📬 This…
Yazının devamı →How many marketing channels can I really run?
Everyone says be everywhere — how many channels can we actually run? After reading about the thirteen channels in this set, that is the real question. 🎚️ Channel count is not a…
Yazının devamı →How do I connect the trade fair budget to digital?
We spend serious money on trade fairs, and then the business cards sit in a drawer. The interest at the stand is real — the follow-up is not. 🎪 Fairs and events…
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