How should I test a new channel?
We want to try a new channel — how do we do it without wasting the money? Most attempts stop halfway: not enough time, no measurement, no decision criterion written down. 🧪…
Yazının devamı →Digital Marketing Consulting
Not managing channels; establishing the order in which demand forms and distributing the budget along it. Straight answers to 18 real questions.
How do I measure billboard and radio advertising?
We took a billboard, went on radio, ran a magazine ad — and we don't know whether it worked. That is offline advertising's classic problem: seen but not counted. 📻 Yet offline…
Yazının devamı →How do I get repeat sales from existing customers?
While chasing new customers we forget the ones we have. The advertising budget goes entirely to new people while the list of those who already bought sits untouched. 🔁 Repeat purchase is…
Yazının devamı →Is building a community a marketing channel?
Everyone says "build a community" — what does that mean for our business? It sounds modern, it is hard to run, and built wrong it produces nothing but management overhead. 👥 A…
Yazının devamı →How do I measure whether an influencer partnership worked?
We paid an influencer and we still don't know whether it worked. Views were high, comments were warm — the till said nothing. 🤝 Influencer work is measurable. The reason it usually…
Yazının devamı →How Do We Start Digital Marketing, What’s the First Step?
The most common answer to how to start digital marketing is wrong: "open an account and run ads". The right answer is dull but saving — set up measurement and draw the…
Yazının devamı →Where Is My Customer Searching?
Where customers search usually turns into a platform argument: "nobody uses Google any more" or "social media is dead". Both are wrong, because it isn't a platform question. 🔎 Short answer: in…
Yazının devamı →Where Is My Budget Leaking?
Where does ad budget go usually gets asked at the end of the month: spending is clear, results aren't. When nobody knows where the loss is, one reflex remains — raise the…
Yazının devamı →Where Will I Be While Competitors Are Everywhere?
Digital marketing competition gets described as a visibility race: the competitor is on every channel, every day, in every format. That picture loses it for a small business from the start, because…
Yazının devamı →What Should I Watch For in a Digital Marketing Quote?
Comparing a digital marketing quote is hard because quotes usually present a task list: this many posts, this many campaigns, this many reports. The list grows but never says which problem it…
Yazının devamı →Which Channel Do I Need?
Which digital marketing channel usually expects a list in reply: Google, Instagram, email? But the right answer isn't on a list; it's in your gap. 🧩 Short answer: the channel gets chosen…
Yazının devamı →Why Does Everything Stop When I Pause Ads?
Ad dependency is the quietest trap in digital: things run, enquiries arrive, everything looks fine. Until the budget pauses for a month — and then nothing remains. ⚠️ Short answer: you have…
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