Guides for brands entering the Turkish market: demand measurement, cost, competition, local partners and the first ninety days.
Foreign companies usually arrive with a list of legal requirements and no list of digital ones. 📋 The first list is well documented and handled by professionals. The second doesn't exist anywhere…
Yazının devamı →"Which city should we target?" 🗺️ Foreign companies entering Turkey usually ask this early, and the instinctive answer — Istanbul, because it's largest — is right often enough to be dangerous. Population…
Yazının devamı →"What will it cost to enter the Turkish market?" 💰 The question gets asked early and answered badly — usually with a figure that covers company formation and skips everything that determines…
Yazının devamı →Your site is live, translated and technically sound — and nobody finds it. 🔍 This is the most common complaint we hear from foreign companies operating in Turkey, and the cause is…
Yazının devamı →Most competitor research in a new market looks at the wrong companies. 🔍 Foreign teams research the names they already know — international brands, regional players they've encountered elsewhere — and miss…
Yazının devamı →The right market, entered at the wrong moment, still fails. ⏰ Capital may be adequate, the category open, the product well-suited — but if the entry lands on the wrong side of…
Yazının devamı →Most foreign operations in Turkey are run from somewhere else. ✈️ A team in another country, a local partner or agency on the ground, and monthly calls in between. It works —…
Yazının devamı →Launch is a starting line, not a finish. 🎬 After months of preparation the operation goes live, and most companies experience the same gap on day one: now what? The gap matters.…
Yazının devamı →Pricing decisions made from headquarters are usually wrong in the same direction. 💰 A price converted from the home market, adjusted for exchange rate and shipping, arrives in the new market either…
Yazının devamı →Every foreign company entering Turkey eventually works with someone local. 🤝 A distributor, an agency, a representative, a developer. The relationship is necessary — and it's where the most irreversible mistakes get…
Yazının devamı →Most foreign companies research the wrong things first. 🇹🇷 Company formation, tax registration and permits get thorough attention because they're documented, visible and handled by professionals. Meanwhile the question that decides whether…
Yazının devamı →Foreign market entries rarely fail because the product was wrong. 📉 More often the product was fine, the capital was adequate and the legal setup was flawless — and the business still…
Yazının devamı →Deneyiminizi iyileştirmek için çerezler kullanıyoruz. Analitik ve pazarlama çerezleri yalnızca onayınızla çalışır. Çerez politikası