Year One Review: Did the Market Entry Work?
Twelve months in, most companies can't say whether the entry worked. 📊 They can say whether it feels like it worked, which is a different thing — and the gap between the…
Yazının devamı →Market Entry
Guides for brands entering the Turkish market: demand measurement, cost, competition, local partners and the first ninety days.
Starting a Business in Turkey: What to Check Before You Commit
Most foreign companies research the wrong things first. 🇹🇷 Company formation, tax registration and permits get thorough attention because they're documented, visible and handled by professionals. Meanwhile the question that decides whether…
Yazının devamı →Market Entry Checklist: 21 Checks Across Four Phases
Everything in this series, condensed into one list. ✅ Not a summary — a working checklist you can print, mark up and hand to whoever is running the entry. It's organised in…
Yazının devamı →Cost of Market Entry in Turkey: The Real Structure
"What will it cost to enter the Turkish market?" 💰 The question gets asked early and answered badly — usually with a figure that covers company formation and skips everything that determines…
Yazının devamı →Where to Enter the Turkish Market: Region and Channel
"Which city should we target?" 🗺️ Foreign companies entering Turkey usually ask this early, and the instinctive answer — Istanbul, because it's largest — is right often enough to be dangerous. Population…
Yazının devamı →Why Market Entries Fail in Turkey: Five Recurring Causes
Foreign market entries rarely fail because the product was wrong. 📉 More often the product was fine, the capital was adequate and the legal setup was flawless — and the business still…
Yazının devamı →Being Found in Turkish Search: Why Translation Isn’t Enough
Your site is live, translated and technically sound — and nobody finds it. 🔍 This is the most common complaint we hear from foreign companies operating in Turkey, and the cause is…
Yazının devamı →Working With a Local Partner in Turkey: What to Settle First
Every foreign company entering Turkey eventually works with someone local. 🤝 A distributor, an agency, a representative, a developer. The relationship is necessary — and it's where the most irreversible mistakes get…
Yazının devamı →The First 90 Days After Launching in a New Market
Launch is a starting line, not a finish. 🎬 After months of preparation the operation goes live, and most companies experience the same gap on day one: now what? The gap matters.…
Yazının devamı →When to Enter a New Market: Timing the Launch
The right market, entered at the wrong moment, still fails. ⏰ Capital may be adequate, the category open, the product well-suited — but if the entry lands on the wrong side of…
Yazının devamı →Scaling in Turkey: Catalogue, Channel or Region?
The operation works. Revenue is steady, customers return, the model is proven. 🌱 And the inevitable question arrives: is it time to grow? Followed immediately by a harder one — grow how?…
Yazının devamı →Digital Setup Checklist for Entering Turkey
Foreign companies usually arrive with a list of legal requirements and no list of digital ones. 📋 The first list is well documented and handled by professionals. The second doesn't exist anywhere…
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