Guides for brands entering the Turkish market: demand measurement, cost, competition, local partners and the first ninety days.
"When does this pay for itself?" 💰 It's the question every board asks and the one most often answered optimistically — usually because the person answering wants the project approved. Payback isn't…
Yazının devamı →Most competitor research in a new market looks at the wrong companies. 🔍 Foreign teams research the names they already know — international brands, regional players they've encountered elsewhere — and miss…
Yazının devamı →Pricing decisions made from headquarters are usually wrong in the same direction. 💰 A price converted from the home market, adjusted for exchange rate and shipping, arrives in the new market either…
Yazının devamı →In a new market you are an unknown company, whatever your reputation elsewhere. 🌍 Decades of brand equity, industry awards and household recognition at home translate into nothing at the moment a…
Yazının devamı →Most foreign operations in Turkey are run from somewhere else. ✈️ A team in another country, a local partner or agency on the ground, and monthly calls in between. It works —…
Yazının devamı →Deneyiminizi iyileştirmek için çerezler kullanıyoruz. Analitik ve pazarlama çerezleri yalnızca onayınızla çalışır. Çerez politikası