When to start promoting a flower shop: opening window, special days and first post
Start promoting a flower shop 90 days before opening. According to Google’s help page, once the opening date is entered in Business Profile and the business is verified, the profile starts showing on Google 90 days before you open. The date can be entered up to a year ahead, and only the year and month are required. After opening, the profile shows a “Recently opened” tag for 90 days.
A flower studio runs on a second clock too: special days. If 24 November, 14 February, 8 March or the second Sunday of May falls inside your opening window, the promotion calendar shifts around it. The third clock is the rule book: since 1 August 2026, the previous price in a discount ad is the lowest price of the last 10 days. Below, we combine all three clocks into one calendar.
On which day does flower shop promotion start?
It starts the day the lease is signed and the opening month is clear. That day you open a Google Business Profile, enter the opening date and start verification. A verified profile becomes visible 90 days before opening. A studio that misses this window starts from zero the day it lifts the shutters. A studio that uses it meets its first clients before opening.
Verification takes time
How long verification takes depends on the method. So if fewer than 90 days remain, open the profile now; every remaining day is part of the window.
The month is enough, the day can follow
If you do not know when the fit-out ends, enter only the year and month. Update the day once it is fixed. Setting the profile up correctly is covered in flower shop Google Business Profile.
What is open and what is locked on Google before opening?
In the 90 days before opening, you speak and clients cannot reply yet. According to Google, users cannot post reviews, add photos or suggest edits during this period. The owner can post updates announcing the opening, add their own photos and write the business description. This one-way period is the studio’s chance to introduce itself.
What is open
Opening posts, fit-out and studio photos, the business description and direct contact with clients. Even a photo of the shop window being cleaned tells a discerning client that someone is putting in the work.
What is locked
User reviews, user photos and edit suggestions. The review door opens on opening day; ask for first reviews from then on.
How do special days shift the promotion calendar?
A special day splits a flower studio’s calendar in two: collecting orders before, collecting reviews after. Our suggestion: announce 21 days before the special day, enter special hours 14 days before and fix your order cut-off 7 days before. These intervals are not a rule; they are the measure we use to protect delivery capacity.
| Special day | Date | Announce (−21) | Special hours (−14) | Cut-off (−7) |
|---|---|---|---|---|
| Teachers’ Day | Tue 24 Nov 2026 | 3 Nov | 10 Nov | 17 Nov |
| New Year’s Eve | Thu 31 Dec 2026 | 10 Dec | 17 Dec | 24 Dec |
| Valentine’s Day | Sun 14 Feb 2027 | 24 Jan | 31 Jan | 7 Feb |
| International Women’s Day | Mon 8 Mar 2027 | 15 Feb | 22 Feb | 1 Mar |
| Mother’s Day | Sun 9 May 2027 | 18 Apr | 25 Apr | 2 May |
| Father’s Day | Sun 20 Jun 2027 | 30 May | 6 Jun | 13 Jun |
Special days that fall on a Sunday
Both 14 February 2027 and 9 May 2027 fall on a Sunday. For a studio closed on Sundays, entering special hours becomes essential. Otherwise clients see “closed” on the map and the order goes to another door.
When opening and a special day overlap
Opening two or three weeks before a special day can speed up first orders. But handling a peak day in your first week stretches the team. If capacity is thin, open after the special day.
When should you enter special opening hours?
As soon as the change is certain. According to Google’s help page, special hours are for up to 6 consecutive days when the business temporarily changes its hours or closes. For closures of 7 days or more, choose “Temporarily closed”. Google also suggests confirming your hours for official holidays, even if they match your regular hours.
Late shifts split into two lines
If you work from 19:00 to 02:00 on New Year’s Eve, a single line cannot exceed 24 hours. Following Google’s guidance, split it across two days: 19:00 to 00:00 and 00:00 to 02:00.
A long closure is a separate setting
If the studio closes for a week of renovation, mark it temporarily closed rather than using special hours. A wrong setting can be the quiet reason clients are not walking through the door.
When can an opening discount be announced?
You need at least 10 days of price history before announcing a discount. Under the regulation amendment published by the Ministry of Trade in the Official Gazette on 1 July 2026, since 1 August 2026 the previous price shown in a discount is the lowest price applied in the last ten days before the discount starts. A newly opened studio has no price history.
A different basis for services
Under the same amendment, fruit, vegetables and services use the immediately preceding price. Workshop classes and floral design courses may count as services. Ask your accountant or lawyer about your own case.
What to announce instead of a discount
A free gift card in opening week, coffee in the studio or a handwritten note with the first order. These are ways to say “we are new here” without playing with prices. Announcement examples are collected in flower shop opening announcement.
What it means for you: how do you choose an opening day by the calendar?
Choose your opening day by three dates: when the profile becomes visible, the first special day and the 10-day price history for any discount. If you open in early November, the Google window opens in early August and Teachers’ Day falls in your first month. Build the calendar first and the till rings in opening week; build it later and the first month stays quiet.
- 90 days before opening: profile, opening date and verification.
- 30 days before opening: studio photos and the first post.
- Opening day: the review door opens; ask your first client for a review.
- 10 days after opening: price history exists; a discount becomes possible.
- 21, 14 and 7 days before each special day: announcement, special hours, cut-off.
- 90 days after opening: the “Recently opened” tag drops and the regular routine starts.
Setting the calendar up in one go
If you want the profile, a mobile order page and visitor tracking built around your opening calendar, the Website Recipe in the Get Visible Online campaign covers all three. TRY 36,000 + VAT, upfront and fixed, for 3 months; results are reviewed after month one. Details are on the campaign page.
The wider frame
Every promotion step is in the new flower studio promotion guide, and the three months after opening are in the first 90 days plan. For the steps to add an opening date, see adding an opening date on Google.
Quick Summary
- Promotion starts 90 days before opening with a Google profile.
- Before opening, reviews and user photos are locked; posts are open.
- After opening, a “Recently opened” tag shows for 90 days.
- 21, 14 and 7 days before a special day: announce, set hours, fix cut-off.
- Special hours cover up to 6 consecutive days; long closures use another setting.
- The previous price in a discount is the lowest of the last 10 days.
Short Glossary
Opening window: The opening window is the term used for the period in which a new business’s profile gets special visibility before and after opening.
Special hours: Special hours are the profile setting used to change regular hours temporarily for a holiday, break or special day.
Cut-off time: The cut-off time is the limit used to state the latest time a same-day delivery order can be placed.
Next Step
To set up your opening and special day calendar with profile, site and tracking together, apply for the Get Visible Online campaign. Fill in the needs form and the right recipe will be proposed for your studio.
Frequently Asked Questions
Source: Google Business Profile Help — How to set special hours
Sık Sorulan Sorular
Yes. According to Google’s help page, once the opening date is entered and the business is verified, the profile shows 90 days before opening. You can share posts and photos in this period, but clients cannot write reviews until you open.
14 February 2027 falls on a Sunday. We suggest announcing 21 days before, setting special hours 14 days before and fixing your order cut-off 7 days before. If you are closed on Sundays, remember to enter special hours.
You fill in the needs form, Adapte proposes a recipe and delivery starts with payment. TRY 36,000 + VAT, upfront and fixed, for 3 months; results are reviewed after month one. Mention the coupon code when applying or in the meeting.
Updated: October 2026