Gratis brings GUINOT treatments to 16 Gratis Beauty stores, does adding services pay off?

GUINOT is a professional skincare brand founded in France in 1963. The Turkish headline frames the deal as bringing a French beauty institute experience into Gratis Beauty. On Gratis’s official website, the brand appears in the “only at Gratis” brand list, although the site gives no details of the partnership itself.

The full list has not been published. The report mentions the Teşvikiye, Taksim Han, İstinyePark and Emaar stores. Whether these are treatment points or product points is unclear.

Gratis has more than 800 stores and presents itself as “Türkiye’s number one personal care market”, which is the company’s own claim. Keeping treatments to 16 stores points to a first phase rather than an instant rollout across the whole network.

A professional’s hands explain what a label cannot. When customers see the result on their own skin, the question “will this actually work for me” shrinks.

No, but it is one of the hardest to copy. A rival can match your promotion overnight; trained staff, equipment and protocols take time. We see a similar search for distinction in Atelier Rebul’s 360-degree relaunch at Sephora.

When a session ends, the next appointment comes up naturally. The client writes your store into her calendar, and that is traffic you get without waiting for a sale.

Set up well, it has a good chance to, but pushy selling backfires. When the therapist suggests the product she just used so you can continue at home, the advice feels natural. To know for sure, track the baskets of clients who book a treatment separately from those who do not.

When the therapist sits idle, your sales per square metre fall. If appointments do not fill, the treatment room turns into an expensive corner taken from the sales floor. That is why a phased start matters, and Gratis itself begins with 16 stores rather than the whole network.

A salon’s strongest cards are personal relationships and expertise. Once a mass-market chain offers machine treatments, the salon has to explain more clearly why a client should choose it.

For pharmacies selling dermocosmetics and local beauty shops, the risk is that people buy where they tried. When customers walk out without buying, the reason is often not price but that the experience happened elsewhere. A small skin analysis or product trial corner can close part of that gap.

A tenant that offers services brings people to the mall for a reason. When planning the tenant mix, stores with bookable services are among the elements that keep visitors in the building longer.

Your business profile should list each treatment by name, your opening hours and a booking link. Your store page should describe the treatments you offer, not just the products.

The product used in the treatment must be on the shelf too. If the therapist recommends it and it is out of stock, the sale walks away. Seeing SKU-level stock next to the appointment calendar shows which products move with the service. We look at stock tracking with handhelds and barcodes through MR.DIY’s 200th store in Türkiye.

Contact details collected with proper consent can be used for the next appointment reminder and for home-care suggestions. In Türkiye this falls under KVKK, the country’s personal data protection law. Verify with the official source; this is not legal or financial advice.

Treatments will be offered in 16 Gratis Beauty stores in a first phase, but the full list has not been published. Call the store before you go and ask whether it offers the service.

Yes, but first measure three things: space, staff expertise and demand. A small pilot with a single service gives you a reliable answer before any large investment.

Not definitely. A service can create a reason to visit and support product sales, but if appointments do not fill, the space underperforms, so you need to measure the result in your own store.