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Logo Software posts 3.37 billion TL half-year sales, should small firms move to cloud ERP?

AuthorDilan Taner Published5 October 2026 Updated8 October 2026 Reading Time7–11 dk
Logo Software posts 3.37 billion TL half-year sales, should small firms move to cloud ERP?
💡 Kısaca: Logo Software, the Turkish business software maker listed as Logo Yazılım, reports first-half 2026 sales revenue of TL 3.37 billion, with 86% of revenue recurring and its ERP subscription customer count up 76% (Perakende.org, 6 August 2026).

Logo Software, the Turkish business software maker listed as Logo Yazılım, reports first-half 2026 sales revenue of TL 3.37 billion, with 86% of revenue recurring and its ERP subscription customer count up 76% (Perakende.org, 6 August 2026). In the same period, its SaaS revenue reaches TL 1.6 billion and its e-transformation solutions grow 10% in real terms.

Here is what it means for you. If you run a store or an online shop in Türkiye and you are choosing accounting, stock or e-invoicing software in autumn 2026, the subscription route deserves a serious look next to the one-off licence. The question is no longer only “which program”. It is “which payment model, and where does my data live”.

In short: The headline leads with sales, but the signal for a small business sits in how that revenue is built. When most of a software company’s income recurs every month or year, its customers are paying for software as an ongoing service. That changes both your cost line and where your business data sits.
WHICH

Which figure in Logo Software’s first-half 2026 results matters most to a small business?

The 76% rise in ERP subscription customers matters most. Sales revenue of TL 3.37 billion grows 6% in real terms, EBITDA is TL 1.3 billion and the EBITDA margin is 39%. Those are the numbers investors watch. The fast rise in subscription customers shows where ERP buyers are heading.

Bar chart of Logo Software's first-half 2026 sales, SaaS revenue, EBITDA and net cash in billion TL
Four headline items of the half, billion TL
The 76% rise in ERP subscription customers matters most.
WHAT

What does Logo’s 86% recurring revenue share tell a small business?

It tells you that business software increasingly works as a service you keep paying for, not a one-time purchase. Recurring revenue is income a customer pays again every month or every year. When that share is high at a software company, many of its customers are using software the way they pay rent. For a small business, that means a regular cost line instead of one large upfront payment.

It tells you that business software increasingly works as a service you keep paying for, not a one-time purchase.
WHICH

Which businesses does Logo’s subscription growth affect, and how?

It affects small multi-branch retailers, sole traders who sell online and accounting offices the most. According to Türkiye’s Ministry of Trade, 75% of businesses doing e-commerce are sole proprietorships and 21% are limited companies. Their e-document and stock needs are the natural market for subscription software.

It affects small multi-branch retailers, sole traders who sell online and accounting offices the most.
WHAT

What should a small business calculate before moving from licensed ERP to cloud ERP?

It should calculate three things: the total yearly subscription cost, the working days lost during the switch, and how portable its data is. The monthly fee looks small, but it grows with users and modules. If the till stops ringing during switchover week, that becomes your most expensive line. Prices and contracts vary by business; this section is for information and is not financial advice.

Table comparing a one-off ERP licence with subscription cloud ERP for a small business
Licence or subscription, in five questions
It should calculate three things: the total yearly subscription cost, the working days lost during the switch, and how portable its data is.
HOW

How do Logo-style cloud ERP and e-transformation connect to a retailer’s website and marketplaces?

When stock, price and invoice data sit in one place, the website, the marketplace and the store show the same information. Logo’s 10% real growth in e-transformation, meaning e-invoice and e-archive tools, is a reminder that electronic documents are part of everyday trade in Türkiye. On the digital side, the payoff is accurate stock, fast invoicing and a basket size you can actually measure.

When stock, price and invoice data sit in one place, the website, the marketplace and the store show the same information.
WHAT

What should a business owner weighing an ERP like Logo’s do this week?

This week, list your current software and write down which data each program holds. Open a separate line for the till, stock, invoicing, the website and marketplaces. Every piece of data held in two places is a merge job during the switch. We build this map and the migration plan with businesses as part of our digital transformation management work.

List of four preparation steps for a small business owner considering an ERP switch this week
Four preparation steps before the switch

One principle holds: you are not buying software, you are buying your data in one place.

This week, list your current software and write down which data each program holds.
QUICK

Quick Summary

  • Logo Software reports TL 3.37 billion in sales revenue for the first half of 2026 (Perakende.org, 6 August 2026).
  • Recurring revenue makes up 86% of total revenue (Perakende.org; YatırımX).
  • The number of ERP subscription customers rises 76% (Perakende.org; YatırımX).
  • For a small business, subscription ERP replaces a large upfront licence fee with a regular cost line.
  • The first step before switching is to list which data each piece of software holds.
SHORT

Short Glossary

ERP
ERP is the enterprise resource planning software used to manage stock, purchasing, sales and accounting in one database.
SaaS
SaaS is the software-as-a-service model used to run software over the internet on a subscription, without installing it.
Recurring revenue
Recurring revenue is the term used to describe income a customer pays again at regular intervals, such as a subscription.
FREQUENTLY

Frequently Asked Questions

NEXT

Next Step

If you want to map your software and review a migration plan together, fill in the consult your expert form.

Sources: Perakende.org, “Logo Yazılım 2026 ilk yarı finansal sonuçlarını açıkladı”, 6 August 2026 · Logo Yazılım material event disclosure on KAP, 5 August 2026 · YatırımX company news · Republic of Türkiye Ministry of Trade, 2025 e-commerce data

Updated: October 2026

Dilan Taner · Editor, Adapte Dijital · Turns a case into your own business

If you want to map your software and review a migration plan together, fill in the consult your expert form.

Sık Sorulan Sorular

What does the number of new ERP customers tell you?

The news mentions roughly 1,300 new ERP customers. How that number relates to the 76% rise is not explained, so linking the two would be a mistake. What they share is one message: ERP is reaching more businesses through subscriptions.

How does growth look in Logo’s cloud products?

Annual recurring revenue for Logo İşbaşı grows 29% in dollar terms, and for Logo Diva it grows 15%. Annual recurring revenue, or ARR, is the yearly value of subscriptions a company can expect to renew. Both figures point to steady growth in Logo’s subscription-based lines.

How should you read the real growth rates?

The rates are given after adjusting for inflation, and the nominal equivalents are not in the news. The company’s disclosure on KAP, Türkiye’s public disclosure platform, states that the results were presented to investors on a 6 August 2026 conference call. So comparing these rates directly with your own turnover growth would mislead you.

Let’s say you run a home textile store; how does the picture change?

Let’s say you run a home textile store with two branches in Bursa. One program runs at the till, a spreadsheet sits in the stockroom, and your accountant works in yet another program. At the end of the month the three screens never agree, and the stock count eats your weekend.

What does a subscription change in that scene?

With a subscription ERP, the till, the stockroom and invoicing look at the same data. Here’s the surprising part: for most businesses the real pain is not the price of the program but three sets of data that never match. A subscription alone does not fix that. The decision to move onto one database does.

Is a one-off licence still the right call in some cases?

Yes. For businesses whose processes have not changed in years, whose internet connection is patchy, or who must keep data on their own server, a licence is still an option. The choice depends more on how the work runs than on how easy the payment is.

Who comes out ahead?

Retailers with more than one sales channel come out ahead. When a business sees store, website and marketplace stock in one place, a product sitting on the shelf no longer shows as “sold out” online.

Who comes under pressure?

Businesses that paid for years of custom add-ons to an old licensed program come under pressure. During the switch, each add-on needs an equivalent in the new system, and data migration drags on.

Who is affected indirectly?

Accountants and software dealers are. When a client moves to the cloud, the accountant reaches the same data remotely, and the dealer’s work shifts from installation toward training and process advice. We gather similar moves on our retail page, where we interpret the retail agenda for you.

Should you think of the subscription as a profit item or a cash item?

Think of it as cash. A subscription leaves the till every month, so if there is an annual payment discount, decide based on your cash flow. For the wider question of how much profit goes back into the business, Suwen’s decision to pay out most of its profit opens a different window.

Why does data portability belong on the contract table?

The contract should state in what format you get your customer, product and invoice history when you cancel. Without that clause, your data in practice stays with the provider.

Should AI features drive the decision?

For now they are secondary. Logo Group CEO M. Buğra Koyuncu says the company is focused on deepening its agentic AI capabilities. Product names, prices and launch dates are not in the news, so base today’s decision on features you can actually test.

How should marketplace orders flow into the ERP?

They should flow through a connection, with no manual entry. Manual entry leads to the same product selling on two channels at once, and the resulting cancellations pull down your seller rating.

How does sales data feed marketing decisions?

A business that sees which SKU sells on which channel spreads its ad budget by data, not by guesswork. We cover purchasing and marketing working from the same data in Rossmann Türkiye’s purchasing and marketing director appointment.

Which question should you take to your accountant?

Ask how your accountant’s program will exchange data with the new system. Check your current e-document obligations with the official source as well. Verify with the official source; this is not legal or financial advice.

Which providers should you ask for a trial?

Ask at least two providers for a trial that runs on your own product list. With demo data, every system looks flawless.

How do you choose the timing of the switch?

Choose a window outside your busiest sales weeks. The end of a season or a stock-count period is the best time to clean and move data.

I have one store; is cloud ERP too much for me?

Not always. Even a single store should track stock in one place if it also sells on a website or marketplace. Smaller packages focused on basic bookkeeping are designed for this scale.

What happens to my old records if I move to a subscription system?

Records can usually be moved, but format and scope vary by provider. Agree in writing before the switch which years and which fields will be transferred.

Do Logo’s results mean I should choose its software?

No. The results show a shift toward the subscription model, not that a specific product fits you. Make the decision based on your own processes and your own trials.

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