U.S. Polo Assn. reaches 247 stores in Türkiye, what does an outlet store add to a brand?
U.S. Polo Assn. has opened its 247th store in Türkiye, a 300 m² unit at the Florentia Village outlet centre in Istanbul (AVM Dergi, 13 October 2026). The store carries women’s, men’s and children’s collections alongside shoes, bags and accessories.
For a brand owner, the useful question is where the outlet sits in a network. Large new centres such as Florentia Village, which opened on 20 September 2026, make the outlet channel a location decision worth weighing on its own terms: site, visitor flow and cost.
What is known about the U.S. Polo Assn. store at Florentia Village?
What is known covers location, size and range. The store is at Florentia Village Istanbul, measures 300 m², and offers women’s, men’s and children’s collections together with shoes, bags and accessories. The report does not give an opening date.
What does an outlet store add to a brand like U.S. Polo Assn.?
Three things: a way to move end-of-season stock out of full-price stores, a new group of price-conscious shoppers, and a more even stock turn across the network. A well-placed outlet turns stock gathering dust on the shelf into cash while protecting price perception in the main stores. A badly placed one pulls customers away from them.
Why do new outlet centres like Florentia Village matter to brands?
Because their scale turns the outlet channel into a separate location decision. According to AA, Türkiye’s state news agency, Florentia Village Istanbul opened near Istanbul Airport on 20 September 2026. The first phase has 65,000 m² of leasable space and 190 stores, and the investment is 250 million euros.
Who do new outlet stores like this one affect, and how?
Multi-brand discount stores selling the same categories, and outlet points inside the city, feel it first. Neighbouring tenants and food outlets that take a share of a large centre’s visitors may gain. Fashion brands that can ease stock pressure in their main stores feel the indirect effect.
How can a brand with outlet stores, like U.S. Polo Assn., protect its price image online?
By keeping outlet prices apart from main-channel prices in its online storefront, and by managing messages channel by channel. When shoppers type the brand name into a search, they may see both full-price products and the outlet store. If the two channels’ messages blur, full-price products lose value.
What should a brand owner considering an outlet channel do this week?
Turn stock data into a channel decision. Our recommendation as a desk: work out the share of products at the end of their season, study the visitor profile of candidate outlet centres, and write a separation plan that protects the main channel’s price image. Those three jobs turn an outlet from a discount reflex into a brand decision.
A pre-outlet store checklist pays off
List end-of-season stock by SKU. Check the candidate centre’s transport links, tenant mix and weekend crowds. Put rent, service charges and a sales-per-square-metre target side by side.
Building channel separation into the brand identity
Planning price and message separation between the outlet and the main channel as part of the brand identity is work we do in brand consultancy.
Quick Summary
- The brand opened its 247th store in Türkiye, a 300 m² unit at Florentia Village Istanbul (AVM Dergi, 13 October 2026).
- The report names neither the operating company in Türkiye nor what the figure of 247 covers.
- According to USPA Global, global retail sales of the brand reached $2.7 billion in 2025 (USPA Global, 6 May 2026).
- Florentia Village Istanbul opened on 20 September 2026 with 65,000 m² and 190 stores in its first phase (AA).
- Set up with the main channel’s price image protected, an outlet becomes a planned channel that balances stock.
Short Glossary
- Outlet centre
- Outlet centre is the term used for a shopping area where brands sell past-season and surplus stock at a discount.
- Stock turn
- Stock turn is the measure used to track how many times a store’s stock sells and is replaced over a given period.
- Tenant mix
- Tenant mix is the term used to describe the spread of stores and categories inside a shopping centre.
Frequently Asked Questions
Next Step
If you would like to weigh the outlet channel’s place in your brand against your own data, fill in the Consult Your Expert form.
Sources: USPA Global press release, 6 May 2026 · AVM Dergi, 13 October 2026 · AA (via Foreks), 20 September 2026
Updated: October 2026
Sık Sorulan Sorular
That is not known. The report does not say on which date the 247 was counted, or whether it includes outlet, mall or franchise stores. No earlier store count or growth rate is given either.
The report does not name the licensee or operating company in Türkiye, so naming one would not be accurate. The report introduces the brand, in its own promotional wording, as the world’s number one licensed sports brand. There is no independent confirmation of that claim.
According to the 6 May 2026 press release from USPA Global, which manages the brand worldwide, global retail sales reached a record $2.7 billion in 2025. The company’s long-term targets are $4 billion in sales, 1,500 stores and 100 digital sites. USPA Global describes itself as a subsidiary of the United States Polo Association, founded in 1890.
SKUs at the end of their season leave the main store and move to the outlet. New season stock gets room on the full-price shelf, and the old season sells through a different channel. Stock turn and sales per square metre should be tracked separately for each channel.
Not if distance and range stay separate. Outlet centres usually sit outside city centres, in places people plan a trip to. With new season in the main store and past seasons in the outlet, the two channels meet the same customer with different needs.
An outlet visit often turns into a family shop. A store offering women’s, men’s and children’s collections with shoes and accessories grows the average basket in a single visit.
The same report names Kalyon İnşaat and RDM-Fingen Group as the developers. A second phase of 110,000 m² is planned. The report also says the project brought 180 million euros of foreign funding into Türkiye.
It is reachable both for planned trips from the city and for people travelling. Visits to centres like this tend to run long, and shoppers walk through several stores. With a strong tenant mix, one store’s traffic spills over to its neighbours.
Visitor habits at a new centre have not settled yet. An early tenant can win a good spot and strong visibility, but if traffic falls short in the first months, the till stays quiet. Rent and service charges should be costed with that uncertainty in mind.
Next to a large centre, they compete on proximity and speed. An outlet on a neighbourhood street, on the way home from work, catches the shopper who does not want a long trip. Refreshing stock weekly is the best way to keep customers from walking out empty-handed.
An outlet is a channel decision, not a clearance decision. A local brand can also separate end-of-season stock from its main store and sell it at a separate point or through a separate online storefront.
How an opening is planned matters as much as where it happens. We look at an electronics store’s opening offer through MediaMarkt at Koru Florya, and at a regional chain’s mall decision through Çetinkaya’s VanMall store.
Yes. A store in an outlet centre should be listed with its own profile, its own opening hours and the word “outlet” in its name. If a shopper looking for new season products is sent to the outlet address, expectations are not met.
The outlet message runs as a separate campaign aimed at the area around the centre and at price-conscious shoppers. The main brand ads focus on the new season. Outlet ads can be weighted towards the days just before the weekend, when planned trips are more likely.
According to USPA Global, the brand is sold in more than 190 countries and runs more than 60 branded e-commerce sites in 20 languages. In a network that size, showing local store details on the right country site is the basic condition for sending shoppers to a physical store.
Retail activity in Turkish shopping malls falls under Law No. 6585 and the Regulation on Shopping Malls. Lease term, service charges and clauses on phase transitions should be settled before signing. Verify with the official source; this is not legal or financial advice.
According to AA on 20 September 2026, the centre opened that same day near Istanbul Airport. The first phase has 190 stores and 65,000 m² of leasable space.
If end-of-season stock takes up space in the main store and holds back full-price sales, an outlet can make sense. Work out the stock share first, then the rent and traffic balance of the candidate site.
Not if range and price stay separate. With new season in the main channel and past seasons in the outlet, the two channels serve different customer needs.