How do you protect your Trendyol seller score?
Your seller score dropped; why? A few late dispatches, stock-related cancellations, unanswered questions. Each seems small, but together they affect both visibility and campaign opportunities. ⭐
The marketplace measures sellers through customer experience. Operational order is a ranking strength that comes before ads.
Short answer: the seller score is fed by on-time dispatch, low cancellations, fast answers and few complaints. These are protected with a daily operations rhythm. 🔄
Note: Trendyol’s commission, scoring and campaign rules change from time to time; check the current rule in the seller panel.
Four areas that affect the score
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- Dispatch time
- Cancellation rate
- Answer time
- Complaints and returns
The seller’s daily work. 🎛️
Dispatch time
Handing to the courier within the promised time; see the shipping guide. 🚚
Cancellation rate
Stock or seller-caused cancellations; the most damaging item. ❌
Answer time
Customer questions must be answered quickly. 💬
Complaints and returns
Product or service problems; see the returns guide. ↩️
A daily operations rhythm
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- Morning order check
- Midday packing
- Dispatch time
- Evening questions and reviews
Four stops. 🗓️
Morning order check
New orders, stock, priority. ☀️
Midday packing
Orders prepared, gaps caught. 📦
Dispatch time
The courier at the same time every day; never missed. ⏱️
Evening questions and reviews
Open questions and new reviews answered. 💬
Getting cancellations to zero
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- Stock sync
- Safety buffer
- Supplier lead time
- Campaign stock
Four safeguards. 🛡️
Stock sync
Panel and warehouse must show the same number; see the stock guide. 🔄
Safety buffer
The last few units are hidden in the panel; prevents multichannel clashes. 🧱
Supplier lead time
Items still coming from suppliers aren’t shown as stock. 📥
Campaign stock
Stock for campaign products is prepared in advance. 🎁
Monitoring the score
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- Weekly panel check
- The reason for a drop
- An owner
- Tracking rule changes
Four habits. 📊
Weekly panel check
Score components checked every week. 👀
The reason for a drop
Which component fell? Find one cause. 🔍
An owner
The operations score has an owner. 👤
Tracking rule changes
When the platform changes scoring, processes are updated. 📜
Four common mistakes
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- The weekend gap
- Multichannel stock clashes
- Letting questions pile up
- Covering the score with ads
All four lower the score. 🚧
The weekend gap
Friday orders left to Monday become delays. 📅
Multichannel stock clashes
The same item sells twice and one is cancelled. 👯
Letting questions pile up
Questions waiting days lose sales and score. 🔕
Covering the score with ads
Ads on weak operations amplify the problem. 💸
What should I do today?
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- Step 1: check score components
- Step 2: cancellation reasons
- Step 3: write the dispatch time
- If you want help
Three steps, one hour. 🪜
Step 1: check score components
Which is weakest? One item. 📊
Step 2: cancellation reasons
Last month’s cancellations; stock or delays? Count them. ❌
Step 3: write the dispatch time
The daily courier time, with a weekend plan. ⏱️
If you want help
Let us set up your operations routine together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the Trendyol consulting package page. 🎯
Related reading from the archive: warehouse counts · order taking.
📝 Notes From the Field
A seller’s score fell noticeably over a few months; analysis showed most cancellations came from products also sold on another channel. Stock sync was set up, the last few units were hidden as a safety buffer and a daily dispatch time was set. Cancellations fell to nearly zero and the score recovered within weeks.
📖 Short Glossary
Seller score: the platform’s measure of seller performance. Cancellation rate: the share of orders cancelled by the seller. Safety buffer: stock hidden to prevent clashes. Dispatch time: the daily courier handover time.
⚡ Quick Summary
The seller score measures customer experience. ⭐ Dispatch time, cancellations, answer speed and complaints-returns feed it. The daily rhythm is a morning check, midday packing, a fixed dispatch time and an evening question round. Stock sync and a safety buffer prevent cancellations. Monitor weekly with an owner.
🎯 Next Step
Let us set up your operations: use the consult your expert form. Shipping sits in the shipping speed guide; for your setup see the digital audit.
Frequently Asked Questions
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Current components and targets are in the seller panel. As rules can change, check regularly.
It depends on the measurement period. After fixing the problem, a few weeks of steady performance usually brings clear improvement.
Check the platform’s holiday or vacation options and adjust sales in advance for days you can’t meet dispatch times.