GOOGLE ADS: Google Ads Management Work Programs/Budgets

You can examine our Google Ads Management work programs in detail below. Marketing, promotion and advertising are vital for businesses and brands. The data obtained in this age is like a treasure. There are big differences between the work done by the professional team of an experienced agency and the work done by a less experienced person.

In our country, there is a misconception that Google Ads management can be done by anyone who spends time in front of the computer. However, this work is a meticulous and strategic construction process that requires engineering. A successful Google Ads campaign requires not only experience but also a forward-looking strategic vision.

Promotion, advertising and marketing activities carried out with Google Ads management are based on solid foundations and produce more effective results when carried out by expert teams. The knowledge and skills of an experienced team enable you to achieve your marketing goals and increase your brand value.

Now, let’s move on to the topic of work tempo and budgets…

Google Ads Work Program Paces and Budgets

We have briefly introduced our Google Ads work program tempos above, these tempos are: ADAGİO, ANDANTE, MODERATO, ALLEGRO and PRESTO. The main feature that distinguishes each program from each other is the scale of the project. At its most basic, ADAGIO offers the indispensable features of projects aiming for good results.

Other distinctive features of upward tempos are the length of time to work on the project and the level of expertise of the team members who will work on the project. As Adapte Digital, we provide service with our core team of experts in all project production and management processes.

Briefly Introduction of Tempos

• ADAGIO: A slow and careful start introduces the essentials.
• ANDANTE: Mid-paced pace, more features and long run time.
• MODERATO: Balanced and stable speed, comprehensive features.
• ALLEGRO: A fast and dynamic pace, intensive working hours and advanced expertise.
• PRESTO: Top speed performance, maximum features and longest run time.

We will continue to explain the contents of these tempos in detail under the following headings.

Departments Working at Pace and Task Percentages

ADAGIO Tempo

• Content Production: 10%
• Web Management: 10%
• Google Ads Management: 80%

Our ADAGIO tempo is designed to meet the core needs of projects. In this pace, while the focus is mainly on Google Ads management, content production and web management also play supporting roles.

ANDANTE Tempo

• Content Production: 20%
• Web Management: 20%
• Google Ads Management: 60%

Our ANDANTE tempo offers mid-range features and runtime. At this pace, Google Ads management is still the main focus, but more time and resources are devoted to content production and web administration.

MODERATO Tempo

• Content Production: 25%
• Web Management: 25%
• Google Ads Management: 50%

Our MODERATO tempo is ideal for projects that progress at a balanced and steady pace. In this pace, while content production and web management play important roles, Google Ads management is equally important.

ALLEGRO Tempo

• Content Production: 30%
• Web Management: 30%
• Google Ads Management: 40%

Our ALLEGRO tempo is designed for fast and dynamic projects. While there is more focus on content production and web management, Google Ads management still holds an important place, but is shared more evenly with the other two components.

PRESTO Tempo

• Content Production: 35%
• Web Management: 35%
• Google Ads Management: 30%

Our PRESTO tempo is prepared for the highest speed and most comprehensive projects. In this pace, content production and web management are top priority. Google Ads management also remains an important component, but is more evenly distributed with other departments.

These tempos are optimized according to the specific needs of each project, and the expertise levels of the team members who will work at each tempo are carefully selected for the success of the projects.

Status and Working Rates of the Team Working at Pace

ADAGIO Tempo

• Top Manager: 4%
• Expert: 8%
• Assistant Expert: 3%
• Senior Master: 67%
• Senior Assistant: 17%

In this distribution, Senior Masters and Senior Assistants work more intensively in the ADAGIO tempo, while experts and senior managers contribute to the project for shorter periods of time.

ANDANTE Tempo

• Top Management: 5%
• Expert: 12%
• Assistant Expert: 5%
• Senior Master: 55%
• Senior Assistant: 23%

In the ANDANTE tempo, while the contribution of experts and senior managers increases, the ratio of senior masters and assistants is a little more balanced. This pace is optimized for mid-level projects and requires more strategic planning.

MODERATO Tempo

• Top Manager: 6%
• Expert: 15%
• Assistant Expert: 7%
• Senior Master: 50%
• Senior Assistant: 22%

In the MODERATO pace, the contribution of top managers and experts increases, which means that projects are managed with a more strategic and balanced approach. While the rate of senior masters decreased slightly, the rate of assistant experts increased.

ALLEGRO Tempo

• Top Manager: 7%
• Expert: 20%
• Assistant Expert: 10%
• Senior Master: 45%
• Senior Assistant: 18%

In the ALLEGRO tempo, the role of top managers and experts increases significantly. This tempo requires more strategic management in fast and dynamic projects. The ratio of senior masters and assistants is balanced.

PRESTO Tempo

• Top Management: 10%
• Expert: 25%
• Assistant Expert: 15%
• Senior Master: 35%
• Senior Assistant: 15%

In the PRESTO tempo, top managers and experts have the highest contribution rate. This tempo is optimized for the fastest speed and most comprehensive projects and requires strategic management and expertise. The ratio of senior masters and assistants is more balanced and controlled.

Meaning and Importance

These work rates vary depending on the complexity and requirements of the projects. At higher tempos, the need for strategic planning and expertise increases, so the contribution rate of senior managers and experts increases. While senior foremen and their assistants handle core operations, specialists and managers play critical roles in the overall strategy and success of projects. This structure ensures that projects are managed in the most effective way and targets are achieved at every pace.

Main Tasks and Working Hours According to Tempos in Work Schedules

What is VERNIS?

VERNIS stands for Productive Net Labor Hours and refers to the total productive labor hours spent on a project. The VERNIS determined for each tempo represents the effective work our team will perform throughout the project. VERNIS plays a critical role in the planning and budgeting of our digital consulting service.

ADAGIO Tempo

• Website Management
• Content Production and Management
• Listing Management
• Digital Media and Marketing Management
• Social Media Management
• Audience and Data Management
• Digital Consultancy

Indicator Service Time: 30 VERNIS

In our ADAGIO tempo, a wide range of basic tasks are covered and the service duration is 30 VERNIS. This pace is ideal for meeting basic needs and establishing projects on solid foundations.

ANDANTE Tempo

• Website Management
• Content Production and Management
• Listing Management
• Digital Media and Marketing Management
• Social Media Management
• Audience and Data Management
• Digital Consultancy

Indicator Service Time: 40 VERNIS

At ANDANTE tempo, service time increases to 40 VERNIS. This tempo is designed for larger projects and allocates more time and resources to each task, so more detailed and effective work can be done.

MODERATO Tempo

• Website Management
• Content Production and Management
• Listing Management
• Digital Media and Marketing Management
• Social Media Management
• Audience and Data Management
• Digital Consultancy

Indicator Service Time: 50 VERNIS

At MODERATO tempo, service time increases to 50 VERNIS. This pace is suitable for balanced and stable projects and allows for successful management of projects with greater focus on each task.

ALLEGRO Tempo

• Website Management
• Content Production and Management
• Listing Management
• Digital Media and Marketing Management
• Social Media Management
• Audience and Data Management
• Digital Consultancy

Indicator Service Time: 60 VERNIS

At ALLEGRO tempo, the service time increases to 60 VERNIS. This tempo is designed for fast and dynamic projects and provides the opportunity to work with higher performance and speed on every task.

PRESTO Tempo

• Website Management
• Content Production and Management
• Listing Management
• Digital Media and Marketing Management
• Social Media Management
• Audience and Data Management
• Digital Consultancy

Indicator Service Time: 70 VERNIS

At PRESTO tempo, service time increases to 70 VERNIS. This tempo is optimized for fastest-paced and comprehensive projects. By focusing on each task at the highest level, it ensures that projects are carried out in the most effective way.

Meaning and Importance

Service time VERNIS is increased according to the requirements of the project for each tempo. At higher tempos, more time and resources are allocated to each task, allowing projects to be managed with more detail and meticulousness. This way, the comprehensive and in-depth studies you need to ensure the success of your projects can be carried out.

What is VERNIS?

VERNIS stands for Productive Net Labor Hours and refers to the total productive labor hours spent on a project. The VERNIS determined for each tempo represents the effective work our team will perform throughout the project. VERNIS plays a critical role in the planning and budgeting of our digital consulting service.

Content and Preparation Tasks

ADAGIO Tempo

• Topic Study for Traffic Increase
• Preparation of Previous Period Reports
• Product Content Studies
• Writing 2 Articles According to the Topic Study
• Preparation of Next Term Social Media Content

Our ADAGIO tempo covers key content and preparation tasks and carries out the critical work required in the initial phase of projects. This pace is ideal for building a solid foundation.

ANDANTE Tempo

• Topic Study for Traffic Increase
• Preparation of Previous Period Reports
• Product Content Studies
• Writing 4 Articles According to Topic Study
• Preparation of Next Term Social Media Content

In the ANDANTE pace, a more comprehensive content strategy is implemented by increasing tasks such as topic study and reporting. This tempo allows for more detailed and strategic management of projects at the intermediate level.

MODERATO Tempo

• Topic Study for Traffic Increase
• Preparation of Previous Period Reports
• Product Content Studies
• Writing 6 Articles According to Topic Study
• Preparation of Next Term Social Media Content

In the MODERATO tempo, the content and preparation tasks are further expanded. According to the subject study, the number of articles increases and social media content is prepared in more detail. This tempo is optimized for balanced and stable projects.

ALLEGRO Tempo

• Topic Study for Traffic Increase
• Preparation of Previous Period Reports
• Product Content Studies
• Writing 8 Articles According to Topic Study
• Preparation of Next Term Social Media Content

In ALLEGRO tempo, tasks become broader in pace and scope. While the number of articles increases according to the subject study, social media contents are prepared in a more dynamic and comprehensive manner. This tempo is suitable for fast and dynamic projects.

PRESTO Tempo

• Topic Study for Traffic Increase
• Preparation of Previous Period Reports
• Product Content Studies
• Writing 10 Articles According to Topic Study
• Preparation of Next Term Social Media Content

In the PRESTO tempo, content and preparation tasks are maximized. According to the subject study, the number of articles reaches the maximum level and social media contents are prepared in the most comprehensive and detailed way. This tempo is optimized for fastest-paced and comprehensive projects.

Meaning and Importance

At each tempo, content and preparation tasks are increased based on project needs. At higher tempos, content production and preparation work becomes more detailed and comprehensive, allowing you to work with more strategy and rigor at every stage of your projects. This ensures the success of your projects and enables you to achieve your goals.

Website Management Tasks

ADAGIO Tempo

• Writing 4 Articles According to Topic Study
• Developing Highly Visited Links According to the Incoming Audience
• Page Improvements/Enhancements
• Subpage Improvement/Enhancements
• Advertising Page Production/Improvement/Developments
• Publication of 4 Articles According to Topic Study
• Making In-Site Arrangements According to GSC

In our ADAGIO tempo, basic website administration tasks are handled. This pace is ideal for carrying out the critical work required in the startup phase.

ANDANTE Tempo

• Writing 6 Articles According to Topic Study
• Developing Highly Visited Links According to the Incoming Audience
• Page Improvements/Enhancements
• Subpage Improvement/Enhancements
• Advertising Page Production/Improvement/Developments
• Publication of 6 Articles According to Topic Study
• Making In-Site Arrangements According to GSC

In ANDANTE pace, content production and improvement efforts are made more comprehensive. The number of articles is increased and more page improvement and development work is carried out.

MODERATO Tempo

• Writing 8 Articles According to Topic Study
• Developing Highly Visited Links According to the Incoming Audience
• Page Improvements/Enhancements
• Subpage Improvement/Enhancements
• Advertising Page Production/Improvement/Developments
• Publication of 8 Articles According to Topic Study
• Making In-Site Arrangements According to GSC

In the MODERATO tempo, content and development work is further expanded. This cadence is optimized for balanced and stable projects, with more content and page optimization work done.

ALLEGRO Tempo

• Writing 10 Articles According to Topic Study
• Developing Highly Visited Links According to the Incoming Audience
• Page Improvements/Enhancements
• Subpage Improvement/Enhancements
• Advertising Page Production/Improvement/Developments
• Publication of 10 Articles According to Topic Study
• Making In-Site Arrangements According to GSC

In ALLEGRO pace, tasks are performed with higher performance and speed. The number of articles and improvement efforts are increased significantly.

PRESTO Tempo

• Writing 12 Articles According to Topic Study
• Developing Highly Visited Links According to the Incoming Audience
• Page Improvements/Enhancements
• Subpage Improvement/Enhancements
• Advertising Page Production/Improvement/Developments
• Publication of 12 Articles According to Topic Study
• Making In-Site Arrangements According to GSC

In PRESTO tempo, tasks are accomplished at the highest level. It is optimized for the highest speed and comprehensive projects, and content production and page optimization efforts are maximized.

Meaning and Importance

At each tempo, website management tasks are increased based on project needs. At higher tempos, content production and page optimization efforts become more detailed and comprehensive. This ensures that every stage of your projects is worked with greater strategy and rigor, ensuring that you achieve your goals and achieve successful results.

Google Ads Tasks

ADAGIO Tempo

• Google Ads Campaign Setup and Management
• Google Ads Campaign/Advertising Optimization
• Google Ads Conversion Increasing Studies
• Content Editing Studies According to Targeted Conversions
• Developer Secret Missions

Our ADAGIO cadence includes core Google Ads tasks. This pace is ideal for campaign setup, management and optimization required in the initial phase.

ANDANTE Tempo

• Google Ads Campaign Setup and Management
• Google Ads Campaign/Advertising Optimization
• Google Ads Conversion Increasing Studies
• Content Editing Studies According to Targeted Conversions
• Developer Secret Missions

Extra: At this pace, more in-depth analysis and optimizations are made on each task. More time and resources are allocated for campaign management and advertising optimization.

MODERATO Tempo

• Google Ads Campaign Setup and Management
• Google Ads Campaign/Advertising Optimization
• Google Ads Conversion Increasing Studies
• Content Editing Studies According to Targeted Conversions
• Developer Secret Missions

Extra: In this pace, Google Ads tasks are made more comprehensive. Conversion boosting efforts are carried out more intensively and content editing efforts are handled in more detail.

ALLEGRO Tempo

• Google Ads Campaign Setup and Management
• Google Ads Campaign/Advertising Optimization
• Google Ads Conversion Increasing Studies
• Content Editing Studies According to Targeted Conversions
• Developer Secret Missions

Extra: In the ALLEGRO pace, tasks become larger in speed and scope. Conversion boosting and content editing efforts are carried out in more detail and comprehensively.

PRESTO Tempo

• Google Ads Campaign Setup and Management
• Google Ads Campaign/Advertising Optimization
• Google Ads Conversion Increasing Studies
• Content Editing Studies According to Targeted Conversions
• Developer Secret Missions

Extra: In PRESTO tempo, tasks are carried out at the highest level. While campaign setup and management is carried out in the most comprehensive way, conversion increasing and content editing efforts are maximized.

Meaning and Importance

At each cadence, Google Ads tasks are ramped up based on project needs. At higher tempos, campaign management, optimization, conversion boosting and content editing efforts become more in-depth and comprehensive. This ensures that every stage of your projects is worked with greater strategy and rigor, ensuring that you achieve your goals and achieve successful results.