What Keywords Do Clients Search For? Four Clusters
“I don’t know which keywords to invest in; looking at the list, they all seem important. What keywords do clients search for when looking for a psychologist, psychiatrist and therapist clinic?” The cleaned 402-keyword data set gives a clear hierarchy — and the biggest volume is not the most valuable cluster. 🔍
This article is the keyword map: four clusters, the intent ranking and how to build your own list.
The whole line: the marketing guide.
Four Keyword Clusters
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- Cluster 1 — Local: 168,000 (118 keywords)
- Cluster 2 — Direction: 52,000 (26 keywords)
- Cluster 3 — Online: 17,000
- Cluster 4 — Fees: 14,000 (11 keywords)
Searches split into four groups, and each does a different job: 📊
Cluster 1 — Local: 168,000 (118 keywords)
Searches carrying a city or district: psychologist Ankara 14,800, psychologist Bursa 8,100, psychologist Izmir 8,100, plus dozens of district variants. This person has decided on both treatment and area. The cluster closest to the till.
Cluster 2 — Direction: 52,000 (26 keywords)
What is a psychologist 12,100, what is psychiatry 12,100, difference between a psychologist and a psychiatrist 3,600. This person doesn’t know who to see — the earliest client you can catch.
Cluster 3 — Online: 17,000
Online psychologist 14,800 and its variants. This cluster removes the district boundary: it brings clients from outside your city and brings a distant rival into your area.
Cluster 4 — Fees: 14,000 (11 keywords)
Therapy session fees 2,400, psychologist prices 2,400 and similar. Small in volume but high in intent: this person is at the decision stage.
The Intent Ranking
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- Body terms mislead
- District terms are few but pure
- Direction terms return late but loyal
- Fee terms are the decision moment
Sorted by intent instead of volume, the table changes: ⚖️
Body terms mislead
Psychologist takes 74,000 and psychiatry 49,500 — but those searches contain students, job seekers, the curious and people doing homework. Competition is hardest and conversion lowest. Not a priority for a local clinic: the competitor article.
District terms are few but pure
A district query may take a few hundred searches — but nearly all are prospective clients, competition is weak and the distance preference favours you. Far above body terms on conversion.
Direction terms return late but loyal
A page answering “who should I see” doesn’t produce a booking immediately — but that person remembers you when deciding. Long-term, and where rivals are weakest.
Fee terms are the decision moment
Whoever searches fees is serious; leave the question unanswered and they move to another site. Give the figure with its scope: the fees article.
👉 Order: district → fees → direction → online → body.
Building Your Own List
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- Step 1 — Write out the district variants
- Step 2 — Add your areas of work
- Step 3 — List the questions from the phone
- Step 4 — Verify from your own panel
- And using the list
The general table is a start; the real list is built for your area: 📝
Step 1 — Write out the district variants
For your district and its neighbours: district + psychologist, district + psychiatrist, district + therapy, district + child psychologist. Usually ten to fifteen lines, and the spine of the line.
Step 2 — Add your areas of work
The areas actually worked in: anxiety, relationships, adolescents, family. Combined with a district name these become both low-competition and highly qualified.
Step 3 — List the questions from the phone
The most valuable source: the real sentences clients use. “My partner won’t come”, “is it for my child or for me”, “do I have to take medication” — every repeated question is a page.
Step 4 — Verify from your own panel
If you have a site you can see which queries arrive. That screen replaces guesswork with fact — and in most clinics there’s a surprise: the expected keyword isn’t what brings traffic.
And using the list
The list isn’t drawn up once and shelved: each keyword corresponds to a page, and one page is written a month. The priority order is set too — district first, then fees and direction. To inherit it built and district-locked: the parcel model.
📌 Field Notes
- Clinics investing in body terms end up with high visits and low bookings.
- Areas of work combined with a district name bring both low competition and qualified clients.
- Clinics that check panel data often find an unexpected question is what brings traffic.
📖 Quick Glossary
- Body term: A generic search with no location and mixed intent.
- Intent purity: The share of prospective clients within a search.
- District variant: A search form combining an area name.
Frequently Asked Questions
➡️ Next Step
Collect your district variants and repeated phone questions into one list this week. To inherit your district’s psychologist keywords built and locked, check your parcel; for where you currently stand, move to the district article.
Sık Sorulan Sorular
Four clusters: local (168,000, closest to the till), direction (52,000, earliest catch), online (17,000, no geography) and fees (14,000, small but the decision moment).
No: body terms contain students, job seekers and the curious — hard competition, low conversion. The right order is district → fees → direction → online → body.
In four steps: write the district variants, add your areas of work, list the questions from the phone, verify from your panel. Each keyword is a page.