What does website consulting cost per month — hourly, per project, or by subscription?

In measurement: whose hour is it, and how much of it is production? Meetings, emails and “research” all land on the invoice; the bill grows while output doesn’t. Buying hours often means buying the appearance of busyness. ⏱️

In continuity: the project ends, the site keeps living. It also breeds scope wars — every new need becomes an extra invoice. Project pricing is legitimate for a build and insufficient for management; the difference is in agency versus consulting. 📦

In definition: what is “everything”, and how many units of effort is it? Undefined scope cuts both ways — either you receive too little or the supplier loses money and trims quality. An unmeasured promise produces unmeasured service. 🚩

With a unit: monthly capacity is fixed, its allocation is planned at the start of the month, and a statement arrives at the end. The vagueness of hours, the discontinuity of projects and the fog of retainers close in one move. ⚙️

VERNIS = a unit of pure production: net output stripped of preparation, meetings and internal coordination. Because of that density, one VERNIS corresponds to roughly six hours of a senior specialist’s ordinary working day. Hours count presence; VERNIS counts output. 🎯

Related reading from the archive: web consulting fees · how much a website costs.

Core: 30 VERNIS · Pro: 60 · Max: 90 per month. The VERNIS price is the same in every package; the difference lies in capacity and package privileges. The table is published on the page. 💳

For privileges: independent auditing, AI visibility measurement, competitor tracking, English-language production, priority response — services that would be billed separately come included. Privileges instead of discounts: growth without quality cuts. ⭐

It’s fixed for six months from the contract date, and any update is announced at least a month in advance. For an executive planning a budget, that clause is worth as much as the price itself. 📅

Three numbers: average deal size × close rate = the value of one lead. An executive who knows that number negotiates with a multiplier instead of a feeling; the full arithmetic sits in the payback article. 💹

Broadly: single-language, moderately competitive work fits Core; competitive sectors with large archives fit Pro; multichannel, multilingual, high-competition operations fit Max. The precise answer comes at discovery — sometimes it’s “start small”. 📐

Postpone consulting with the right work: take a digital audit first — a one-off fee produces your roadmap, and your own team executes the priorities. Come back when capacity is affordable and we continue from there. 🧭

It isn’t, and it shouldn’t be: media money goes to the platform, management effort to the consultant, and mixing them muddies the accounting. The criteria for ad management sit in a separate article. 📣

Four columns: monthly total, definition of the effort unit, deliverable list, reporting cadence. A proposal with an undefined unit won’t fit the table — and that is grounds for elimination, not an accident. 📊

Three places: junior staffing, templated work and no reporting. What looks cheap is unmeasured effort, and six months later nobody can answer “what did we get?”. That’s the expensive kind of cheap. 💸

Yes: when the senior-hours ratio is high, the statement transparent and the privileges real. Being expensive isn’t a crime; being vague is. The test never changes — what do I receive per unit? ⚖️

Healthy negotiation happens on scope: if budget is tight, capacity drops while the work order is preserved. A party that slashes price instantly either padded the margin or will cut quality — both are against you. 🤝

VERNIS per work item: content X, technical Y, ad management Z, plus the three numbers — visits, leads, cost per lead. Read together, statement and numbers reveal the path of the money. 📈

Ask in writing and allow a month; if it still doesn’t come, the model is wrong. A statement is a contractual right, not a favour — the exit procedure is stepped out in our contract article. 📄

Two questions: has the fixed period ended, and is the increase justified and pre-announced? If both are yes, negotiate through scope; if not, your contract clause does the talking. 📋

A discovery call: we listen to your business and name the depth and package you need — free, and with no sales pressure. The full tariff is published on the pillar page. 🎯

This: “Never take seriously a price whose unit is undefined.” It cuts through all three misconceptions and shortens the negotiation. ✅

Planning is monthly: capacity is allocated at the start of the month with full use as the target. Exceptions are defined in the contract; we prefer precise planning to vague rollover promises.

Prices are quoted before VAT and billed monthly at the start of each period, on standard corporate invoicing terms.

Yes; audits and other one-off projects are priced in VERNIS as well, so effort before and inside a package is always discussed in the same unit and stays comparable.

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