Which products should be featured?
Which products sit on your homepage? In most stores the storefront is either the newest products or the owner’s favourites. Yet the storefront is the store’s most valuable shelf; it belongs to the products that will sell most. 🏆
A large share of visitors never go beyond the homepage and the top of categories. What they see there is taken as the whole store.
Short answer: feature champion products — best-selling, well-reviewed, in stock and profitable. The storefront is chosen with data and updated regularly. 📊
Four traits of a champion
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- Sells well
- Well reviewed
- In stock
- Profitable
All four together. ✅
Sells well
High sales volume and add-to-cart rate; demand is proven. 📈
Well reviewed
High satisfaction, low returns; won’t disappoint new customers. ⭐
In stock
A featured product must not sell out; see the out-of-stock guide. 📦
Profitable
A best seller that loses money is not featured. 💰
Four storefront areas
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- Homepage first screen
- Best sellers strip
- Top of categories
- New arrivals
Each has a different job. 🖼️
Homepage first screen
One or two champions or the period’s campaign; a clear message. 🥇
Best sellers strip
For undecided visitors, “others are buying this” reassurance. 🏅
Top of categories
Each category’s first row is its best. 🗂️
New arrivals
A separate, small area; it doesn’t take the whole storefront. 🆕
Choosing with data
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- Sales report
- Profit by product
- Add-to-cart rate
- Returns and reviews
Four sources. 📊
Sales report
Volume and revenue ranking over three months; reading reports in the reports guide. 📋
Profit by product
Net contribution after shipping, commission and returns. 🧮
Add-to-cart rate
A rarely seen product that sells well when seen can shine in the storefront. ✨
Returns and reviews
A high-return product in the storefront produces complaints. ↩️
Four common mistakes
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- New products only
- Never updating
- Too many products
- Rescuing non-sellers by featuring them
All four waste the storefront. 🚧
New products only
New is not yet proven; it doesn’t get the whole storefront. 🆕
Never updating
The same storefront for months ignores season and stock. 🗓️
Too many products
A crowded storefront highlights nothing. 🌪️
Rescuing non-sellers by featuring them
A product that doesn’t sell usually has a page problem; see the product page guide. 🔧
Storefront rhythm
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- Weekly check
- Monthly update
- Campaign periods
- End of season
Four cycles. 🔄
Weekly check
Are featured products in stock? Five minutes. ⏱️
Monthly update
The champion list is refreshed with data. 📅
Campaign periods
The storefront changes with the calendar; see the campaign calendar guide. 🎁
End of season
A separate area for leftover stock; the main storefront stays with champions. 🏁
What should I do today?
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- Step 1: build the champion list
- Step 2: compare with the storefront
- Step 3: change the storefront
- If you want help
Three steps, one hour. 🪜
Step 1: build the champion list
Best-selling, well-reviewed, in stock, profitable; ten products through four filters. 🏆
Step 2: compare with the storefront
How many homepage items are on the list? The gap is loss. 🔍
Step 3: change the storefront
Put champions in the first screen and best sellers strip; today. 🖼️
If you want help
Let us build your storefront together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the e-commerce consulting page. 🎯
Related reading from the archive: WooCommerce reports · which number counts as success.
📝 Notes From the Field
A store’s homepage storefront had shown only new products for months. The data revealed that a few products bringing most sales never appeared in it. A champion list was built with four filters, and the first screen and best sellers strip were filled with them. Homepage-to-product-page movement and homepage-driven sales rose noticeably.
📖 Short Glossary
Champion product: a best-selling, well-reviewed, in-stock, profitable product. Storefront: the featured area on the homepage and at the top of categories. Net contribution: profit left after all costs. Best sellers strip: a list of top-selling products.
⚡ Quick Summary
The storefront is the store’s most valuable shelf. 🏆 A champion sells well, is well reviewed, in stock and profitable. The storefront has a first screen, a best sellers strip, category tops and a small new-in area. Choose with sales, profit, add-to-cart and return data. Check weekly, update monthly.
🎯 Next Step
Let us build your storefront: use the consult your expert form. Competitor tracking sits in the competitor guide; for your setup see the digital audit.
Frequently Asked Questions
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In a small separate storefront area, via an announcement to the consented list and as complementary suggestions. As they prove themselves, they move to champion areas.
If it draws traffic and is bought alongside profitable items, it can be. If it loses money on its own, review price or cost instead of featuring it.
Stock checks weekly, the champion list monthly, and by the calendar in campaign periods. A storefront unchanged for months loses relevance.
Source: Turkish Ministry of Trade — e-commerce information platform